I could really do with some emotional support right now - and some advice!!

30 replies
  • SEO
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Hi Warriors,

Apologies in advance for the long post. Please bear with me and give me your wisdom.

I'm living a bad dream right now that I'm sure many of you will have experienced at some point. So I really need your insights on how to overcome this.
As of last night, the affiliate (coupons) website I am running with my husband has been penalized by Google. Googling the name of the website returns loads of less relevant results and the actual website ranks at something like 70.
Our biggest pages that brought in the vast majority of traffic (they used to rank between 1st and 5th-6th for different search terms) are now between 40 and 60.
Other pages that were smaller but which brought occasional traffic (and conversions) are also gone and buried well into the 60s rankings. Of course our traffic is 98% gone too and so is our affiliate income.
So no doubt that the website has been penalized. What for? We have no clue!

Two of the explanations we are exploring are:
a) site slowness: according to google webmaster tools, there was a progressive (very small) increase in the time the site took to load as it became bigger, but recently there seemed to be a spike in that delay for no obvious reason. Despite what webmaster tools said, every time we tried to load the website it would work fine for us. On the 7th of Sep. we did notice that it became considerably slower (homepage took between 8 and 10 seconds to load). Same thing yesterday on and off, same thing today on and off. We've been talking to our hosting company who doesn't seem to think that there's anything wrong, apart from a temporary (rare as they said) problem with the server on the 7th. To relieve the slowness yesterday we got rid of a facebook widget we had on the homepage, as well as of OpenX ad server we had there. It didn't seem to make that much of a difference. We haven't made any other changes that could have affected the speed.
Hubby is now trying to look through the error log report from our website (wordpress) which is a whooping 1.4 GB big - makes no sense at all why it would be so huge!!! He's finding the same error everywhere which is "unable to load dynamic library" which we are now trying to find out what it means.

b) Link devaluation: although this is hard to believe, it could be a possibility. Of course we won't find out until the next webmaster tools update which could take several days. We deliberately chose to go by the book and build our links slowly and steadily and all link building was done manually and progressively. We never purchased spammy links en masse or had any spammy websites link to us, ever. Because of that, our link count is probably still quite low compared to many other websites. We don't believe any of our links are of bad quality, so it doesn't make much sense why google would stop giving us credit for links.

The most frustrating thing is that we were doing SO well before this happened. Our traffic was steadily going up and with some link building and page optimization we had managed to climb to the highest google rankings for some affiliate programs that converted well and the list of pages that brought us traffic was steadily growing, and so was our revenue. In July we made 4 times what we made in June, in August we made 3.5 times what we made in July and in September we were set to go well over that judging from our growing daily revenue. And then it crashed!
Last weekend we had our second big growth spurt ever since we started back in April, and this added about 100-150 daily unique visitors to our existing traffic. It was impressive! From Sunday the 4th till Wednesday the 7th our traffic was steadily going up, every single day.
Then Thursday started off well and as normal and around the afternoon our visitor numbers started to drop. I didn't think much of it at first (often times you hit some slowness in traffic for an hour or two for no apparent reason, and then it picks up again) but within a couple hours we would only get one visitor every hour or hour and a half. Then one visitor every two hours and so on, till we finally stopped getting visitors almost entirely. This is when we looked into it more and found out that our rankings had suddendly tanked.

Like I said, the most confusing thing is that we haven't done anything wrong (at least not to our knowledge) so we have absolutely no idea why this penalty might have come about. We've always tried to fix any problems google reported very promptly, and we've always purposefully tried to go by the book in our SEO.

I would greatly appreciate any insights, ideas, similar experiences and how you overcame them, advice etc. Or even some emotional support. I really need to find out what might have caused the penalty and fix it asap.
Right now it all seems so impossible to overcome, it seems like we'll never be able to get our rankings, traffic and income back.
#advice #dropped rankings #emotional #google penalty #support
  • Profile picture of the author nowfindadam
    For all the reasons you have explained here and the emotional stress you are going through, I went the way of Ryan Deiss and gave the one-finger salute to Google and SEOing my butt off a while ago now and have never looked back.

    Driving super targeted leads through Facebook to your site will get you results.

    If you haven't tried it yet, grab some of the Facebook advertising products you'll find on here and learn how to run a few campaigns, spend a few bucks and see for yourself.

    The control you feel will empower you and you won't feel so at the mercy of Google all the time. If your business model is depending on Google's mood swings, I'd start looking at spreading that risk.
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    • Profile picture of the author Pauly60451
      In regards to your slow loading problems... are you using a caching plugin in WP? If so, which one? The 2 most popular seem to be WP Super Cache and W3 Total Cache. If you're using one, try changing to the other or eliminating the caching plugin altogether. Try this instead - WordPress Performance

      With a large site, you have probably accumulated a lot of overhead in your mysql DB that needs to be cleaned out. To do that, log in to your cPanel and go to phpMyAdmin. On the left, locate your DB (it'll be yourusername_wrdp1 or something very similar)

      Click on the DB link in the left pane and it will open the DB. On top, make sure it opens the Structure tab. On the right, you'll see a column labeled "Overhead." If there are some pretty large numbers there, the tables need to be optimized and the overhead cleaned out.

      But wait!

      First, select the "export" tab and backup your DB, just in case something goes sideways. Leave the default settings as is and mash the GO button and save a copy to your desktop.

      Then, go back to the "structure" tab and, at the bottom, click "check all" and in the drop down where it says "with selected" choose "Optimize table." When it tells you "Your SQL query has been executed successfully" you can once again click on the Structure tab to go back and see that the overhead has been cleared.

      HTH
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  • Profile picture of the author Gail_Curran
    Hi Christi,

    There's nothing wrong with your link building. I'd bet dollars to donuts that your problem is here:

    Originally Posted by Christi View Post

    Hubby is now trying to look through the error log report from our website (wordpress) which is a whooping 1.4 GB big - makes no sense at all why it would be so huge!!! He's finding the same error everywhere which is "unable to load dynamic library" which we are now trying to find out what it means.
    There's something on your site that's not working right, and that could very well be enough to annoy Google. Get that sorted out and I'm sure that you can regain your rankings quickly. At least you're not deindexed, and that's the main thing.


    Regards,
    Gail
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  • Profile picture of the author Christi
    Thank you nowfindadam.
    We've never tried FB advertising, so I'll look into it.
    We did try some Google PPC but it wasn't profitable. Part of the problem is coupon website commissions tend to be low. Maybe we should have insisted more, I've no idea. Maybe our mistake was that we saw that we were losing money on PPC and since our organic traffic was on the rise we thought it was a waste of time and money to continue with our non-profitable PPC campaigns.
    I'll look into facebook ads.

    Aside from that, I couldn't agree more with you about Google's swings. That's a lesson we learned the hard way. We always said we would diversify but first we wanted to get our original website to a good point income-wise before we opted for new things.
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    • Profile picture of the author Christi
      Thank you Gail.
      We're certainly looking to fix that. If it's just that, it would be great. Somehow I doubt it would be that easy though. Let's see.
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    • Profile picture of the author onSubie
      Originally Posted by Christi View Post

      We've never tried FB advertising, so I'll look into it.
      ...
      I'll look into facebook ads.
      The nice thing about facebook is you can get super targeted.

      Search facebook for fanpages dedicated to discounts and coupons, then target your ads only to fans of those pages.

      If you have coupons for specific companies or products, target people who are fans of those company or product pages.

      If you have regional or local coupons, target only people in those areas, who like coupons and shop at ...

      Then break down each campaign into demographics like women/men 21-28, 28-30, 31-35, 36-40 or whatever then expand the markets that converts the best and tweak or drop those that aren't converting.

      Are housewives with families your target market for coupons? Send your ads only to married women with children who like coupons.

      Mahlon
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  • Profile picture of the author Dee Odus
    I am sorry to read about your situation and it's heart breaking to lose almost all your traffic just because Google makes some changes. This is why it's been said over and over again that you should try to diversify your traffic sources as much as possible so that if one of them dies the rest will be ongoing.

    For the slowness of your site you should try and cache the pages, if that is an option. 1.4 GB for error log file is huge this needs to be sorted.

    Like they say, if you can't beat them then join them, natural link building takes way too long, you wont be able to compete with your rivals, you should buy links from credible sources as well, but play safe.

    The most important tips anyone can give you today is to get as many relevant traffic sources as possible. For me, Google is an icing on my traffic cake, I like to sleep well at night.

    Goodluck
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  • Profile picture of the author mayan21
    have u guys ever heard about google dance? im not a seo guy but i read in a ebook about google dance..they say this happens to most sites. once dancing start ur ranking changing very fast. sometime it shows ur site doesnt even indexed. according to the book i read. once google dancing starts. you should keep building quality backlinks, then after few days once the dancing stops your site will be in 1st page google if not top... this is something i;ve read.
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  • Profile picture of the author Lloyd Buchinski
    I'd agree the error file might be the major problem. I just googled "unable to load dynamic library" and it came up with a lot of results. One of them was from a coding forum, so that might have useful clues or info.

    But also, your site is still young enough that it can easily be going through a few google dance steps. This wordpress site Unleash The Throttle Within - Car News and Car Reviews is quite a large project. The guy that put it together mentioned that after a lot of climbing in the serps, it dropped back a dozen pages one day. He just kept doing what he was doing, adding a few articles a day, and a few days later it was back up to the first page again.
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  • Profile picture of the author 36burrows
    You say it's a "coupon site"

    Did the URL contain a specific companies name?

    Was the content actually useful? Or was it just filler content in order to bring traffic?
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    • Profile picture of the author Kay King
      I don't think panic is in order - size sounds totally wrong and would affect load time. If it's a blog, have you added any plugins recently or started any new scripts? That could be a problem with load time and size.

      Other than that, may well be a temporary change where google is shuffling. Stay on course and do what you've been doing and it will probably come back up within a week or so.

      One thing is sure online - nothing ever stays the same for long and we're constantly measuring and adjusting and coping.

      kay
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  • I'd deactivate plugins one by one until I stopped getting the error.

    fLufF
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  • Profile picture of the author Christi
    Thanks all.
    We're using W3 Total Cache at the moment. We'll probably switch that with Super Cache and see how that goes.
    There might also have been an attempt at hacking the website which could also explain the slowness, but who would hack a small new website?? There was a particular error on the error log that might indicate that. We're now looking to tighten our website security.

    About Google dance - I hope that's it, but it's never happened to such an extent before. Let's wait and see.

    I completely agree with the diversifying principle. Unfortunately nothing has worked well for us so far apart from organic traffic. Like I said above, we tried PPC and it wasn't profitable. Building a list and social media: not a big success with these either. Generally speaking, people who visit coupons websites don't go there to stay long. They want to find a coupon/coupon code and go. I wonder if this is making it harder for us to attract people to sign up to our email list and/or facebook/twitter pages. We only have a handful of people on our email list so far, and about 50 on FB and 20 on Twitter. Tiny numbers!
    I'll definitely start looking into more creative ways to diversify my traffic sources.

    36burrows - I don't think the content is the problem. We list current coupon codes for hundreds of retailers and each retailer has their own dedicated page on our website. Our name is original, not associated with any one company. There is plenty of content on each page apart from affiliate links, especially the optimized ones.

    Just to say that our organic traffic from other engines (yahoo, bing, aol, search.com etc.) has not been affected at all, but it is so little it's insignificant (literally a handful of people every day). Google was definitely and by far our biggest traffic source.
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    • Profile picture of the author LeeLee
      Originally Posted by Christi View Post

      Thanks all.
      We're using W3 Total Cache at the moment. We'll probably switch that with Super Cache and see how that goes.
      There might also have been an attempt at hacking the website which could also explain the slowness, but who would hack a small new website?? There was a particular error on the error log that might indicate that. We're now looking to tighten our website security.

      About Google dance - I hope that's it, but it's never happened to such an extent before. Let's wait and see.
      I had a crappy little site hacked. Can't for the life of me figure out why anyone would bother.

      I have had recurring problems with cache plug ins on one of my really large sites. I haven't been punished by Google but that is probably because each time there was a problem, Hostgator unceremoniously took my site offline until the issue was resolved.
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  • Profile picture of the author Fallen_Angel
    I get most my traffic from twitter and facebook and linkedin. If you find groups of people interested in your product subject you will get targeted traffic which is what converts.
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  • Profile picture of the author scrofford
    It's a long shot, but I wonder if you've possibly been hacked? I know it doesn't make sense, but maybe it's possible? That traffic is going somewhere, and unless you've changed something, and there is no other explanation, I would at least look into it. Although I could be completely wrong too.
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    • Profile picture of the author rashoman
      I had a site with pretty healthy traffic that dropped to zero after the latest algo update, I just built a few more backlinks and it came back in about a few weeks.
      If you cant find something wrong with the site I would just keep backlinking for a while and see if it comes back.
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    • Profile picture of the author lutherlars
      Steve:
      I can not PM, but shoot me an email at slaboflab@gmail.com if ya wanna trade dog links. Cheers.
      Jon
      Originally Posted by scrofford View Post

      It's a long shot, but I wonder if you've possibly been hacked? I know it doesn't make sense, but maybe it's possible? That traffic is going somewhere, and unless you've changed something, and there is no other explanation, I would at least look into it. Although I could be completely wrong too.
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      • Profile picture of the author Dellco
        You should just move away your site. Period.

        Recently, I had an issue with my host, because the site could not be crawled properly by Googlebot. I suffered overnight ranking drops, and even some pages were deindexed.

        All the time, my host kept on maintaining that everything is fine, and there is nothing for them to fix. They might not be telling me the whole story, or their tech support is simply just inept.....I'll never know.

        After I moved the site away, I do not have anymore crawl errors in my GWT.

        So, it could be as simple as dumping your host. You'd be surprised at how important your webhost is, in relation to your SERPs.

        And, often, it is the small host that outperforms the much bigger host. Bigger hosts have terrible or half assed support, and they don't mind losing customers.

        That is just simply the way it is in ALL kinds of business. You grow big, and you lose the touch. I'd move out if I were you.
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        • Profile picture of the author yukon
          Banned
          That's just silly, & not true at all.

          I use Hostgator, which is a large host, & their 24/7 chat support is beyond awesome!

          Can't beat the price or support!




          Originally Posted by Dellco View Post

          You should just move away your site. Period.

          Recently, I had an issue with my host, because the site could not be crawled properly by Googlebot. I suffered overnight ranking drops, and even some pages were deindexed.

          All the time, my host kept on maintaining that everything is fine, and there is nothing for them to fix. They might not be telling me the whole story, or their tech support is simply just inept.....I'll never know.

          After I moved the site away, I do not have anymore crawl errors in my GWT.

          So, it could be as simple as dumping your host. You'd be surprised at how important your webhost is, in relation to your SERPs.

          And, often, it is the small host that outperforms the much bigger host. Bigger hosts have terrible or half assed support, and they don't mind losing customers.

          That is just simply the way it is in ALL kinds of business. You grow big, and you lose the touch. I'd move out if I were you.
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          • Profile picture of the author Dellco
            Originally Posted by yukon View Post

            That's just silly, & not true at all.

            I use Hostgator, which is a large host, & their 24/7 chat support is beyond awesome!

            Can't beat the price or support!
            Well then, you've just never encountered my situation. Googlebot just could not reach my site, while my host kept maintaining nothing was wrong. And my SERPs were in free fall. After I moved out, the problem ended!

            I don't want to go into specifics, but it seems the host was not willing or cannot be bothered to dig deeper and/or change things on their server. And big hosts all "suffer" from this.

            If they can't solve your problem, they would even advise you to move out. Happens all the time with big hosts.

            As for Hostgator, they once refused me after they said my IP did not match my address, and basically that meant calling me a suspected fraud. I could not help it, since my ISP uses dynamic IPs..... Bad experience, it happened years ago.
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  • Profile picture of the author Aussie_Al
    There was someone on here a day or two ago who's coupon site just dropped a huge amount as well

    I suggest you do a search for that thread too
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  • Profile picture of the author Christi
    We're using InMotion Hosting.
    They've been good so far and they have 24/7 support.
    That said, switching host companies is an issue we've discussed since the google thing happened.
    The "dynamic library" error seems to be gone - InMotion removed a line from our PHP file and it was sorted. So this is very good news 'cause it kept logging multiples of the same error every second. At least this is gone.
    The "hacking" problem: after some digging we did, it's probably not hacking. It might be something WP is trying to do and is failing and is logging an error. We're trying to resolve that at the moment. Our host can't do much about it, so we're on our own on this.
    If fixing these two errors means fixing the speed problems, then hopefully Googlebot is going to notice next time it crawls us.
    In a few days' time, when webmaster tools updates, we should know with more certainty if it was the speed that annoyed Google (made worse by the huge error log we discovered) or if it has stopped giving us credit for some or many of our links - that will be a whole different story. I'm hoping it's the first one.

    Our rankings are still where they have been for the past two days - buried. Like I said, we are getting some traffic from other search engines but it's just a few people. It seems like our rankings on other engines have not been affected, so it's just google, but unfortunately not many people search outside google in comparison.

    After we're completely error-free, all we're going to do for now is "pretend" it never happened. We'll keep adding pages as we normally would and doing some link-building as we normally would. And see if we go back to where we were in a few days' time or in a week or two.
    Meanwhile we are thinking hard of alternative ways to get traffic, and even ways to actually diversify our income. We had wanted to do that anyway in the future, but wanted to wait till this site had reached a desirable traffic and income level. Maybe we need to speed things up a bit on that front.
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  • Profile picture of the author wipeoutmedia
    Sorry to hear. Hope you solve your issue soon.
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  • Profile picture of the author Christi
    Well, there's some good news and some weird news:

    The good news is that we've been completely error-free for two hours now, which is great. Before one of the two errors would re-occur multiple times a second, and the second error would re-occur ever few minutes. So things seem much better. Yay!!
    The other good news is that webmaster tools reports that Googlebot was able to download our robots.txt file successfully about an hour ago and the time it took was 100 times quicker than the last time this happened back in August.

    The weird news is that webmaster tools also updated our total impressions up until the 6th of September (the drop happened on the 8th). It seems like our impressions more than doubled on the 6th compared to the 5th and were much higher than any other day before. Nothing we did would explain this hike. The 7th was also our highest day ever traffic-wise (we'll see what impressions we got that day when webmaster tools updates next) and then the big dip happened in the evening of the 8th.
    I can't seem to find a logical explanation for either the spike or the dip, but because they happened so close to each other I'm strongly suspicious that the two may be related. Maybe a crazy "Google dance" case then??

    I still have no idea how and when we will bounce back, but at least I've been feeling much more optimistic this morning having figured out and solved some potential problems.
    I'll keep you guys posted.
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    • Profile picture of the author Pauly60451
      Christi, (and everyone else puzzled by and/or concerned about hacking attempts.)

      Your sites certainly do not need to be anything of any import to suffer a hacking attack. There are groups of script kiddies who run contests over who can deface the most websites. WP is their normal target of choice, simply because it's so popular and unusually easy to get in to. They care not what your site is about. They simply search for a particular weakness and hit as many of the sites as possible.

      If you'll do a bit of searching for WP security, you'll find tons of good advice on securing your sites.

      Here are a few good plugins that help to keep out door rattlers -

      Login Lockdown WordPress › Login LockDown « WordPress Plugins

      Chap Secure Login - WordPress › Chap Secure Login « WordPress Plugins

      WP Table Prefix Rename - WordPress Table Prefix Rename Plugin » SEO Egghead

      In addition, when you have noticeable traffic spikes, take a look at your stats; specifically where the visitors are coming from. I always make it a habit to block certain countries from even accessing my sites, (Russia, China, Iran and several African countries,) since there is never anything on my sites for people from there anyway. That's typically where most of the trouble (hackers and script kiddies) come from.

      Oh yeah... one other thing. Either take a look through all your files and see if there are any that you didn't add or, talk to the security department at your hosting provider to have them take a look for anything unusual. It's quite common for someone to install things like mailers on your site and use it as a spam generator. Sometimes, excessive bandwidth usage is an indicator.
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    • Profile picture of the author paulgl
      Originally Posted by Christi View Post

      The other good news is that webmaster tools reports that Googlebot was able to download our robots.txt file successfully about an hour ago and the time it took was 100 times quicker than the last time this happened back in August.
      Yeah, that is surprising. Because 100 times faster would be 100 times
      faster than, well, nothing at all. I can't imagine a robots.txt being
      so large, that the time measured to "download" it would be of
      any consequence.

      I think "100 times quicker" would have to be put in perspective.

      That's one file where download time would be a useless stat.

      If your site has not been crawled since last month, there lies your
      answer. Your site is just not worth google coming to frequently
      anymore.

      Other sites are beating you due to more google love and authority.

      Site speed is just not going to matter unless your site does not load.

      Site speed is one of those pet items that people fall back on, but in
      reality site speed has little or no bearing on anything.

      Unless your site just will not load or is getting hung up. But
      that's not a site speed problem. That's a server, script, or database
      problem.

      The fact that you are trumpeting the download time of a teeny-tiny
      file like robots.txt makes me think something else is up.

      Paul
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  • Profile picture of the author Christi
    Thank you guys. We're definitely looking into tightening up our security, although the hacking attempt we suspected was a false alarm. But we definitely need to be covered for the future.

    Re traffic spike: now that webmaster tools updated it was clearly a spike in impressions that prompted the traffic spike. 95% of our traffic comes from the US and there was no difference those days, just many more visitors.

    Paulgl - my bad. I meant to say the homepage had last been crawled on Aug. 28. I must have mis-typed what I meant to say. Other pages on our site were crawled much more recently and we are being crawled frequently - every day to every 3 days or so. Sometimes it's just the homepage, sometimes it's the inner pages, sometimes both etc. etc.
    Yes, we did have an issue with the server on the 7th. I wrote that on my very first post on this thread and the hosting company confirmed that there was a server issue that day. That day Google found 2 "DNS issues" which we'd never had before. On the 8th it found "network unreachable". The hosting company says everything was fine on the 8th but who knows. We did have significant slowness on and off that day and also the next day when we discovered that huge error log which thankfully is now all gone with no new errors for the second day now. The drop happened on the evening of the 8th.

    Ever since we've been doing what we'd normally do, have fixed all errors, and are waiting to see what happens. Hopefully we'll bounce back to where we were or close to where we were before at some point soon-ish. Some of our pages were crawled again (successfully, with no errors) last night and this morning, and again some other pages in the afternoon. We'll see what happens. It's a stressful and heartbreaking situation to be in.

    All organic traffic we're getting right now is from yahoo, bing and other search engines except google. Of course we've lost 95% like I said. At least we're still indexed. I'm checking every day and we're still there.
    Thank God for that traffic at least, I thought we'd be at an absolute zero. We have made some meager affiliate income in the past 2 days from these visits which is surprising given how low the numbers are.

    One thing I want to look into - doing PPC through Yahoo, Bing etc. instead of Google. No idea if it's worth it and if the numbers of those searching are high enough to warrant such an investment, plus I've never optimized a campaign for those engines, but I want to look into it as a means of diversifying traffic sources.
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  • Profile picture of the author ak1lz
    Since you started making an effort in back linking, Google see's this, and now needs to throw that info into its algorithms to see where you will be placed. Although Google should't be dancing right now but who knows.. I personally think they stopped doing it on a monthly basis, Your site will dance for allot of reasons..

    About a month or two ago.. our "Sugar Baby" rank had fell of into the hundreds, but was restored after two days. This is a perfect example of a Google Dance. It may be too early to draw conclusions but it is a gut wrenching feeling to have when your back to square 1. You just wanna name the closest person "Google" and mangle their face.

    Anyways, if your site does not get its ranks back within the next week then Google may have removed you from the higher ranks bcz other websites have caught on to the fact that "coupons" is a huge market right now.. everyone wants to get their feet wet ya know?!

    If this is in case the deal, keep manually building your backlinks, keep adding more coupons with better descriptions or high quality content. perfect your on page SEO and site wide. you may want to look into hiring SEO specialists to help get you back on track. (ME)

    PM me and I might be able to figure out what is the most probable cause of your situation here.

    Keep your chin up! and your head protected, its warfare out their. ^_^
    I'm also in the coupon niche hehe
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  • Profile picture of the author Christi
    Ok, webmaster tools has updated again and I can see a clearer picture. I still lean more towards the penalty explanation though, hopefully because of that server issue that's now fixed.
    Here's some facts that might be of importance (in chronological sequence):

    -Sep. 1: According to webmaster tools, our link count drops by a lot. This was expected because Google had given us excessive credit for "artificial" links (e.g. on blog post commenting - if the comments appeared on the sidebar as the most recent, Google would give us an extra 1,000 links or so, when in reality we should only have been credited one or two links from that source). HOWEVER, the number of domains linking to us goes up that day by a good number, which is a more accurate reflection of our link building efforts. So Google gets rid of artificial links (not surprising) but it does give us credit for additional domains linking to us, which is accurate. Rankings for our strongest pages also go up.

    -Sep.3: We notice an impressive spike in our traffic (mostly US but global as well). From Sep. 3 till Sep. 7 inclusive, our traffic goes up steadily every single day. We also notice that we start getting a good amount of traffic for pages other than our strongest/most linked-to ones, which is always good.

    - Sep. 6: Webmaster tools shows a big spike in web impressions which should explain the traffic growth and why the 6th and the 7th were our highest traffic days to-date. Impressions stay on the same high level through the 7th and drop ever so slightly on the 8th.

    -Sep. 7: For the first time ever we get two "DNS issues" reported. Hosting company confirms that they were having some server problems on and off that day but assures us that they've been fixed.

    -Sep. 8: Googlebot reports "network unreachable" and in the evening of the same day the big drop happens. Note that the day started off as normal with good traffic, which progressively started to drop in mid-afternoon and disappeared or almost disappeared by the end of the day. So I assume our rankings must have dropped progressively (one page first, then another, then another etc.). Impressions on the 9th (the must up-to-date data available so far) drop a dramatic 95% - not surprising since we've been buried into the 5th and 6th pages.

    I would normally say it could have been google dropping the artificial links that caused this. However this doesn't explain the spike in impressions and traffic that happened AFTER the link drop and lasted for a whole week, nor does it explain the fact that our website appears on 5th page when you google the domain. Regardless of link count, when you google a site's name it should appear first, so this leads me to believe it could be a penalty. Like I've said, our domain name is original and doesn't contain any brand names/company names in it. So there's pretty much zero competition for the domain name.
    Plus because the number of domains linking to us actually went up by a good bit (despite the link drop), and as soon as this happened impressions and traffic grew by a lot, I wonder if the link drop is actually relevant to what happened.
    But again, who knows for sure.
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