Adsense revenue dropped?

by Adie
12 replies
  • SEO
  • |
It's been a couple of months that I am experiencing adsense revenue dropped and I don't know the exact reason. From around 5% CTR, the figure is dropping and now it's on 2.6%. I did not touched my theme, continue posting while traffic is even increasing.

Any similar experience? I am not taking adsense seriously like my other online business but this is alarming...

regards,
adie
#adsense #dropped #revenue
  • Profile picture of the author Carl Brown
    My CTR hasn't changed, but what I'm getting paid per click has been cut in half. I was getting slightly more than a dollar a click on average. The last couple months, it's been half that.
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  • Profile picture of the author Ga RedNeck
    Some of my sites is a little lower but the rest are still steady
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    Steve - Ga RedNeck
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  • Profile picture of the author Blakers
    It seems so hit or miss. I've notice a drop in the last couple days after a fast start to the month. I'm right at 5% CTR across the board, but what I'm getting paid per click varies so much from day to day.
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    • Profile picture of the author JoshuaG
      Could be because of so many things.

      Anything that could be said in this thread would be pure speculation.
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    • Profile picture of the author That Guy
      Originally Posted by Blakers View Post

      It seems so hit or miss. I've notice a drop in the last couple days after a fast start to the month. I'm right at 5% CTR across the board, but what I'm getting paid per click varies so much from day to day.
      Me too. In the first week of September, I made as much as I did for the entire month of August! But now it looks like the amount of money I'm making is starting to slow down. I'm hoping it has to do with the first school weekend.
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      ERTW
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      • Profile picture of the author Blakers
        Let's hope next week things get back to normal, That Guy!

        Originally Posted by That Guy View Post

        Me too. In the first week of September, I made as much as I did for the entire month of August! But now it looks like the amount of money I'm making is starting to slow down. I'm hoping it has to do with the first school weekend.
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  • Profile picture of the author scruffy77
    mine was as low as 5 cents per click now its at 30, it just bounces around
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  • Profile picture of the author Adie
    Even my friend who owns a news website with dozens of posts per day is experiencing the same.. there might be something not normal going around....
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    • Profile picture of the author PimpSEO
      My CTR hasn`t been changing. And in US dollars amount per click hasn`t really been changing. But in my local currency the amount per click has gone way down - because the dollar is going down. Are you in the US, or abroad?

      Another thought - in the past when my CTR drastically changed it was because there was a change in my traffic source. To be precise, I started getting a lot of traffic from Google Images, which gets a much lower CTR than traffic from a regular Google search. So my traffic was increasing but CTR decreased significantly. And a drop in CTR can affect the amount you get paid per click.
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  • Profile picture of the author SarahZT
    A lot of different things can impact your CTR. Might be that the ads displayed on your page changed due to advertisers dropping out or new advertisers coming in, which could impact the CTR. And something like this you pretty much have no control over :-/ The traffic sources can also impact your CTR... I see people coming into my sites from search engines tend to click on ads more than people coming in from other sources - so you might want to look into your traffic sources too; if there's any significant changes there that might impact CTR.

    From my experience with AdSense it can be extremely unpredictable.
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  • Profile picture of the author 36burrows
    Yeah my CPC went down last week as well.

    This happens from time to time, nothing to worry about.
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  • Profile picture of the author Channing
    Banned
    You CAN have some control over that, but I can't really get into explaining it here. In a nutshell you need to learn how to make adjustments on the fly and what adjustments in adsense to make. Just leaving things as they are is not a good strategy. Doing that? Maybe your CTR will bounce back up, maybe not.
    Better to be proactive if you have the time.
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