adding adwords remarketing code to my ecommerce store

3 replies
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Hey guys - can anyone tell me which page of my e-commerce site I need to add the adwords re-marketing code to?

I Know how to generate the code but not sure where on the back end I need to paste it

thanks in advance

AL
#adding #adwords #code #ecommerce #remarketing #store
  • Profile picture of the author itsjustshelley
    It would be best if you added the code to every page on your site for your general remarketing campaign. You might also add code to your thank you page for an order for double use: 1) as a negative so they don't see your general remarketing campaign (if you don't want them to) and 2) to upsell additional products to that audience. Other places for unique remarketing codes would be your category pages. For example, if someone came to the Alaskan cruise page, the ads could be about cruises. But if they went to the All Inclusive Beach vacation category page, the ads could be more relevant to that audience.
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    • Profile picture of the author Aussie_Al
      Originally Posted by itsjustshelley View Post

      It would be best if you added the code to every page on your site for your general remarketing campaign. You might also add code to your thank you page for an order for double use: 1) as a negative so they don't see your general remarketing campaign (if you don't want them to) and 2) to upsell additional products to that audience. Other places for unique remarketing codes would be your category pages. For example, if someone came to the Alaskan cruise page, the ads could be about cruises. But if they went to the All Inclusive Beach vacation category page, the ads could be more relevant to that audience.
      Thanks for your help - I am talking about ecommerce sites though, I am guessing one of the php pages - no?
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      • Profile picture of the author furic
        @Aussie_Al Regardless of what "type" of remarketing pixel you want to install, you'll want to put it in between the <body></body> tags. It doesn't really matter where, I tend to put mine just before the closing tag for consistency's stake.

        I have an ebook about how to install it if you're interested. Check out my signature.

        /joseph
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