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Did You Know Ranking #10 In The SERP's Is Just As Good (If Not Better) As #1?

by Jared Alberghini
22 replies
  • SEO
    • |
I just read an article that explained the human 'clicking' psychology and studies have shown that most people would rather click the last link in their search results compared to clicking the 'next page' link.

Hmm... very interesting... What are your thoughts on this?

- Jared
##10 #good #ranking #serp
  • Profile picture of the author dburk
    Hi Jared,

    If you mean they are more likely to click a link on the first page than click the next page, then I agree. I wouldn't go as far as to say that number 10 position is anywhere near a good as number 1. My data shows quite the opposite.
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  • Profile picture of the author krishananda
    Hmm.. interesting, would you care to share the link to the article, it would be great for my reference, thank you
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  • Profile picture of the author shorwood
    Jared, I don't believe that the #10 position is anywhere near as good as the #1 position. I can't remember the last time I clicked on a #10 ranking website, but I have clicked on plenty of #1 position websites.

    It seems like you are saying that the #10 is better than the #11 position, which I totally agree with, and my data also agrees. But the #10 is definitely not as good as #1
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    • Profile picture of the author Jared Alberghini
      Originally Posted by shorwood View Post

      Jared, I don't believe that the #10 position is anywhere near as good as the #1 position. I can't remember the last time I clicked on a #10 ranking website, but I have clicked on plenty of #1 position websites.

      It seems like you are saying that the #10 is better than the #11 position, which I totally agree with, and my data also agrees. But the #10 is definitely not as good as #1
      I'm not 'sayin' anything... I just read a compelling article... thought it would be valuable to share... but, don't believe anything you read... do your research.
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      • Profile picture of the author krishananda
        Originally Posted by Jared Alberghini View Post

        I'm not 'sayin' anything... I just read a compelling article... thought it would be valuable to share... but, don't believe anything you read... do your research.
        Wise answer Jared, honestly you are one of the warriors that I truly admire here, keep on the good work.

        For me, I'm not always in to clicking the first result on the first page, however I'd click on links that have appealing titles and related to the keywords that I'm looking for.

        And about the link to the article?
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  • Profile picture of the author shorwood
    I apologize Jared. I meant what the article was saying. I worded my response poorly.

    BTW, I see krishananda requested you share a link for the article, I would also like to request a link to the article, as I would be interested in reading it.

    Again, I apologize for my poor choice of words. I didn't mean to offend.
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  • Profile picture of the author nkjskj
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    • Profile picture of the author TKO
      Jared, personally i would love a top 10 placing for certain keywords. Top 10 or first page is extremely profitable.

      Add your new thoughts and you will be panning for gold......

      Thomas
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  • Profile picture of the author alby
    Hi,

    New here, but i just thought i would put in my 2p worth,

    i found details of the percentages per position CTR, unfortunately don't remember the link, it was a study

    1st - 42.3% 2nd - 11.92 3rd - 8.44 4th - 6.03 5th - 4.86 6th - 3.99 7th - 3.37 8th - 2.98 9th - 2.83 10th - 2.97
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  • Profile picture of the author bshearer
    I don't have percentages but one of my sites routinely sits at position 10 and it get little traffic (if any on most days). And the phrase is used. So I have to disagree or maybe I should modify it by saying it depends on the Class of visitors.

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  • Profile picture of the author IowaGal
    Originally Posted by Jared Alberghini View Post

    I just read an article that explained the human 'clicking' psychology and studies have shown that most people would rather click the last link in their search results compared to clicking the 'next page' link.

    Hmm... very interesting... What are your thoughts on this?

    - Jared
    You know, I have heard this too. I've also heard the case for a #10 listing because it's listed near a unique set of links at the bottom of the page which seem to catch the eye more so than the rest of the links on the page.

    However, a company called Eye Tracking Studies: Eye Tracking Whitepapers from Enquiro Research did an eye-tracking study that shows where most people tend to look on a SERP.

    The research was originally conducted in 2005 but continues to be updated to this day - this was the largest image I could find from back in 2005 without paying the $149 for the report:

    The 2005 image itself: http://www.seroundtable.com/archives...309-172248.gif

    Source: Eye Tracking and Search Combine To Show Us The Golden Triangle

    But even so you'll see striking similarities between that of 2005 and that of the most recent study.

    According to these heat maps, the #10 position gets little to not eyeballs to it.

    - Kristine
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    • Profile picture of the author NYInsuranceQuotes
      Originally Posted by IowaGal View Post

      You know, I have heard this too. I've also heard the case for a #10 listing because it's listed near a unique set of links at the bottom of the page which seem to catch the eye more so than the rest of the links on the page.


      - Kristine
      Do they do studies like this every year so we can get the most up-to-date information?
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  • Profile picture of the author misry
    i personally click on the first 3 or 4 links then go to the second page ..!!!

    many people click on the few first links only , so i dont agree with what

    the article say ...

    thanks ...
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  • Profile picture of the author CTABUK
    Some Google data centres are now showing 50 results per page, so that in itself will prove interesting. The new search results will also have a 'video link' so get videoing on your pages.
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    • Profile picture of the author IowaGal
      Originally Posted by CTABUK View Post

      Some Google data centres are now showing 50 results per page, so that in itself will prove interesting. The new search results will also have a 'video link' so get videoing on your pages.
      So is that 50 results per page by default with some data centers? I thought that the results you viewed per page was strictly via your own preferences.
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  • Profile picture of the author CTABUK
    Hi, it happens occassionally. I'll go and see if I can find an example.

    Ah, you mean the preferences thingy. Yes, I had not thought of that, I've never changed mine, but since using Opera I have been seeing some pretty weird (but what a browser!!! ) result pages.
    But an excellent point. My thanks given.
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  • Profile picture of the author Krisism
    It is a strategy in AdWords advertising to optimize on the lower positions - as its cost-effective (sometimes). I wonder if there is any confusion between the two?

    Either way I do find it difficult to see how a #10 ranked page could get more clickthroughs organically than one ranked in top position - though i suppose it could be possible it certain instances where the keywords are saturated with poor irrelevant sites - and the page in 10th rank happens to be the most appealing.

    Interesting thoughts though!

    Cheers,
    Kris
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  • Profile picture of the author ShabirAli
    I think PPC placement on ist position is better than anything..
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  • Profile picture of the author Fender85
    Yeah, #10 isn't in the same ballpark as #1. Heck, the top-fold is sort of in its own world of CTR, and even that changes due to universal search and whether PPC ads are shown above the natural results. #10 does tend to test better than #9 though, due to that "click psychology."
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  • Profile picture of the author DeanJames
    Agreed re: above the fold. The 2005 image suggests a heavy cluster of eyeball activity in the top 5 organic search results, which makes logical sense. Well researched data on position #10 vs positions 11-15 'on average' would be interesting.

    - Dean
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