Google Keywords Adding CPC

3 replies
  • SEO
  • |
I must be having a dumb moment here because I've done this several times...

When I go to google keywords, and start searching keywords, How do I add the CPC for the keywords?

I've looked under columns and I thought it used to be under there, but it's nowhere to be found. it only has Competition, Global, Local, and Extracted.

#adding #cpc #google #keywords
  • Profile picture of the author Benjamin Ehinger
    You may need to log in. I had the same problem a few days ago and thought I was going crazy, then I logged in and it showed up in the columns.

    Benjamin Ehinger
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  • Profile picture of the author RatRaceWatch
    Bingo that was it! I thought that was so strange it had disappeared, thanks a lot!
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  • Profile picture of the author harrietfredge
    Hi RatRaceWatch!

    In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing.

    It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

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