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Web Analytics and Google Analytics....

by gixxer
4 replies
  • SEO
    • |
Hey all!

I'm currently reading "Web Analytics 2.0" by Avinash Kaushik and it's one of the best books I've read on ANY internet topic in a long time. Great stuff!

I'm finding, though, that my BASIC knowledge of Google Analytics isn't up to speed. And there's no "Google Analytics for Dummies" book out!

Can anyone recommend a foundational guide to Google Analytics so I can get up to speed?

Thanks

Adam
#analytics #google #web
  • Profile picture of the author JamesM
    Avinash's first book is better for beginners. It focuses more on web analytics and a little less on "customer voice", social media measurement etc.

    It's called something like Web Analytics - An Hour A Day
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  • Profile picture of the author gixxer
    Thanks, James! I ordered that book on amazon. Should have it tomorrow!

    Hopefully, that will be a good start.

    Adam
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  • Profile picture of the author nicktyler
    Have you tried the google analytics IQ lessons:

    Contact Us - Conversion University Help
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    1000's of IT jobs in the UK online now at Dice

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