7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Contexual Link vs Banner Link..Same Weight?

by DNChamp
6 replies
  • SEO
    • |
Ok we all know a Anchor Link on a high PR homepage is worth golf. Ok, BUT what about a banner link on a high PR homepage? is it the same weight carried?

It could be a 125x125 or a 468x60 if that banner is linked back to our homepage or inner page will that banner ad give us juice as well?
#banner #contexual #link #linksame #weight
  • Profile picture of the author dtang4
    In my opinion, a contextual link is better for SEO purposes, whereas a banner link is more for direct traffic purposes.

    So, I'd go for the contextual link.

    With a banner, make sure you optimize it for SEO w/ proper alt/title tags.
    Signature
    Get Your AI Audit
    {{ DiscussionBoard.errors[4788260].message }}
    • Profile picture of the author DNChamp
      Originally Posted by dtang4 View Post

      In my opinion, a contextual link is better for SEO purposes, whereas a banner link is more for direct traffic purposes.

      So, I'd go for the contextual link.

      With a banner, make sure you optimize it for SEO w/ proper alt/title tags.
      I know which is better Im just asking to see if they carry the same weight.

      IE: you place my link with the anchor "Dog Walking" on you PR3 page.

      is that the same PR weight flowing back to me as if you place a 125x125 banner ad on your site that goes to my website?
      {{ DiscussionBoard.errors[4788487].message }}
      • Profile picture of the author paulgl
        Originally Posted by DNChamp View Post

        I know which is better Im just asking to see if they carry the same weight.
        Then what are you asking? They can't have the same weight if you are right
        on the first count.

        Contextual link, high up, in relative content will always be best, hence
        carry more weight. Whatever weight means.

        Not only PR, but authority is passed.

        But links are used for different purposes. You can't really compare the
        worth of a text link and an image link in "worth." If you compare PR
        and authority, the text link wins. Click through for traffic would be another
        metric, and only testing would tell as each individual page would be
        different. One image link may not have the same effect as another image
        on another page.

        But if you mean SEO weight, the text link wins. Which you already knew.

        Paul
        Signature

        If you were disappointed in your results today, lower your standards tomorrow.

        {{ DiscussionBoard.errors[4790322].message }}
  • Profile picture of the author barneystinson
    with a banner link we can't specify the anchor text
    where as with a contextual link we can
    many people prefer the later
    {{ DiscussionBoard.errors[4790300].message }}
  • Profile picture of the author DNChamp
    Ok yea SEo weight, I was thinking of ordering a few banners for one of my Amazon stores to post on like minded sites and wondered if it was worth it AND if Google would see that banner ad on say a PR3 page and send me the "juice" to my site as far as ranking goes like if it was a text link.
    {{ DiscussionBoard.errors[4792524].message }}
  • Profile picture of the author John Williamson
    Yea, I'd take the contextual link with some keyword anchor text.
    {{ DiscussionBoard.errors[4792601].message }}

Trending Topics