SEO Services Prices --How Much Should I Charge to Clients?

8 replies
  • SEO
  • |
Hello there warriors,

Here's my case, I have few clients asking to do the SEO for their sites, they are actually my clients last month and are getting back to me for some obvious reason. Now, before, they asked me the price of my work and since I was not that oriented about prices really until now, we came up with, let just say "sustainable" rates.

So now that they're back, they're asking me about rates once again and if you don't mind, I will need some serious advice here. My question is, How much money do you charge for an SEO services? Minimum? Maximum?, Doing all the SEO for their sites, both On page and Off page sEO, and all forms of "white hat" methods that I know and I learn from some fellow warriors.

I really want to make this as a serious avenue, so I guess it is best to ask for help to come up with great decisions and choices.

Please state your Ideas, Suggestions and Comments about SEO Services Prices and Rates and I'll truly appreciate your words a lot.

Thank you and looking forward to hearing from my fellow warriors

--
All the best,
Sornie
#charge #clients #prices #seo #services
  • Profile picture of the author Bill Cook
    I think it would depend on how much value you are giving them, the more research you do the more value you provide and can charge more. If you are just doing the keywords they suggest and not making suggestions for keywords, content, conversions etc then you should adjust your costs down.

    Another thing to think about starting out is how busy are you. If you need work, you can offer to work for less and raise prices as business improves. Just remember that your services are valuable and you should be compensated.

    A little trick to get the most money would be to put together proposals that include a lot of extras and has a higher price than you think you should charge. If they want to pay less, then you can remove some of the services to get the price down where they want it. You will be surprised that some people may want to pay you more than you think you are worth, especially if you are working with a company that pays other larger marketing expenses (PPC, Yellow Pages etc).

    Bill
    {{ DiscussionBoard.errors[4860033].message }}
    • Profile picture of the author Sornie Samante
      Originally Posted by Bill Cook View Post

      I think it would depend on how much value you are giving them, the more research you do the more value you provide and can charge more. If you are just doing the keywords they suggest and not making suggestions for keywords, content, conversions etc then you should adjust your costs down.

      Another thing to think about starting out is how busy are you. If you need work, you can offer to work for less and raise prices as business improves. Just remember that your services are valuable and you should be compensated.

      A little trick to get the most money would be to put together proposals that include a lot of extras and has a higher price than you think you should charge. If they want to pay less, then you can remove some of the services to get the price down where they want it. You will be surprised that some people may want to pay you more than you think you are worth, especially if you are working with a company that pays other larger marketing expenses (PPC, Yellow Pages etc).

      Bill
      Nice points you got!
      I have been successfully ranking their sites to first page of Google SERP, mostly at number #1 spot down to #3 spot on their choosen keywords, and so I guess with that Alone, I should be well compensated
      {{ DiscussionBoard.errors[4860249].message }}
  • Profile picture of the author Terry Hatfield
    I would ask them what their marketing budget is for their online advertising. Find out what ball park they are in so that you don't under price yourself.

    But as a good rule of thumb, the absolute minimum I would take is the amount the will net from one job. So if they are a roofer for example and each job is going to make them $1000 in profit then I would charge at least $1000 a month.

    Remember though, that is a minimum.

    At that rate the business should be all over your offer since they only need one job to break even.

    Someone like a plastic surgeon who makes $5000 or more per client you would charge a minimum of $5000 a month.

    And the thing is most businesses will think it is a super deal and it is. If you seen what they are paying for full page newspaper or phone book ads you will realize what a deal you are giving them.
    {{ DiscussionBoard.errors[4860182].message }}
    • Profile picture of the author Sornie Samante
      Originally Posted by Terry Hatfield View Post

      I would ask them what their marketing budget is for their online advertising. Find out what ball park they are in so that you don't under price yourself.

      But as a good rule of thumb, the absolute minimum I would take is the amount the will net from one job. So if they are a roofer for example and each job is going to make them $1000 in profit then I would charge at least $1000 a month.

      Remember though, that is a minimum.

      At that rate the business should be all over your offer since they only need one job to break even.

      Someone like a plastic surgeon who makes $5000 or more per client you would charge a minimum of $5000 a month.

      And the thing is most businesses will think it is a super deal and it is. If you seen what they are paying for pull page newspaper or phone book ads you will realize what a deal you are giving them.
      I must say thank you for that. The Businesses of my clients was an Online Study Program and I know it's huge.

      A huge help too
      {{ DiscussionBoard.errors[4869657].message }}
  • Profile picture of the author GetKane
    Banned
    If you're REAL good just take on one or two consulting clients at $1,000 + a month and spend the rest of your time on your own projects.

    You won't need a therapist or feel like clientsfromhell.com is an biographical account.
    {{ DiscussionBoard.errors[4860271].message }}
    • Profile picture of the author MikeFriedman
      I work on a per job basis and it really depends on the scope of the job. For a local business just trying to show up for a few local keywords, anywhere from $500-$1500/month. Most of my projects are anywhere from $2000-$4000 a month with a couple above that.

      You have to remember to factor in your costs as well in a job. I factor in webhosting, costs I may incur for graphic design (if I am building additional sites), domain acquisition, am I going to build a mini-net for them, writing costs, etc.

      I usually will price a job so that I am about breaking even for the first 2 months. Everything after that is mostly profit.
      Signature
      New Private Mastermind Group Discussing SEO, Local SEO, Google Ads, Facebook Ads, and more -
      Open for A Limited Time!

      Request to Join
      {{ DiscussionBoard.errors[4860417].message }}
      • Profile picture of the author VinnyBock
        Here's how I see it...

        There's a huge amount SEO customers out there and the group will only continue to grow. So for me, I charge a little less than the value I'm giving in hopes that I'll make more sales. I'd rather make 10 sales and a 100 dollar profit then 5 sales and a 100 dollar profit, because if you are good - every customer will be a satisfied customer and when it comes to satisfied customers, you can never have too many.

        Additionally the more sales you make - the more leads you acquire, the best leads too, proven buyers.

        I think about what I'd like my profit margin to be and then chop 5 - 10% off of that. I do a lot better pricing low and selling volume then hitting a homerun with a customer here and there...
        Signature

        {{ DiscussionBoard.errors[4860952].message }}
      • Profile picture of the author Sornie Samante
        Originally Posted by MikeFriedman View Post

        I work on a per job basis and it really depends on the scope of the job. For a local business just trying to show up for a few local keywords, anywhere from $500-$1500/month. Most of my projects are anywhere from $2000-$4000 a month with a couple above that.

        You have to remember to factor in your costs as well in a job. I factor in webhosting, costs I may incur for graphic design (if I am building additional sites), domain acquisition, am I going to build a mini-net for them, writing costs, etc.

        I usually will price a job so that I am about breaking even for the first 2 months. Everything after that is mostly profit.
        I've got to say that it's really huge. Now that I have already have ideas for myself, this is it! thanks mate
        {{ DiscussionBoard.errors[4869663].message }}

Trending Topics