Difference between #1 and #5 is huge

11 replies
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I have site that still fluctuating a lot and I really notice the earning difference with adsense when the site is ranking #1 and #5/6. It's not even double, it's more than triple the traffic and earning.

The take home point is when it comes to SEO, go for #1 or go home. Hard to have a stable position when your site is less than 3 months old and still growing.
#difference #huge
  • Profile picture of the author NEseO
    Well this totally depends on the keyword you are targeting. I have sites in very competitive niches that are at #3 and this is still returning a decent profit.

    Rather than what you say about #1 I would say top 3 should be your initial target again depending on the search volumes but outside top 3 in most are pretty much just picking up the dregs of searchers. Think about it, unless you have a much better targeted and well written meta description then if peopled get down to the lower positions they are less likely to be buyers and more likely to be people shopping around or not 100% sure on what they want!!
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  • Profile picture of the author WakondaMarketing
    Originally Posted by Irsan Komarga View Post

    I have site that still fluctuating a lot and I really notice the earning difference with adsense when the site is ranking #1 and #5/6. It's not even double, it's more than triple the traffic and earning.

    The take home point is when it comes to SEO, go for #1 or go home. Hard to have a stable position when your site is less than 3 months old and still growing.
    You're right that it's better to get the #1 spot or else, go home. However having a website on the first page of the SERPS is already an achievement and you can earn decent sales depending on the niche.

    Sites in the #1 position do not automatically generate sales.Why? There are lots of other factors that site visitors consider. Products offered, price, and web design. Sites on #5 can overtake any site in the #1 position if the former have better web design compared to the latter.
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    • Profile picture of the author dcristo
      Originally Posted by WakondaMarketing View Post

      Sites on #5 can overtake any site in the #1 position if the former have better web design compared to the latter.
      Here I was thinking you have your web design website in your sig link, but to my amazement you don't.
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  • Profile picture of the author azam
    Originally Posted by Irsan Komarga View Post

    I have site that still fluctuating a lot and I really notice the earning difference with adsense when the site is ranking #1 and #5/6. It's not even double, it's more than triple the traffic and earning.
    The difference in the number of visitors you can expect is enormous. At #3 you'll get about 4-5 times less traffic than at #1, and down at #8 it's about 14 times less.
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  • Profile picture of the author learnrope
    Hi ASAM, is there a reference for this ? I am not argueing at all, just trying to learn more.

    The difference in the number of visitors you can expect is enormous. At #3 you'll get about 4-5 times less traffic than at #1, and down at #8 it's about 14 times less.
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  • Profile picture of the author bermuda
    It is definitely logical to expect better results when your website is at the first spot on Google for the targeted terms and keywords but another important issue is about how hot the niches are actually. For example, if your targeted terms are searched by tens of thousands of people, even if your site is at the 10th spot for the words, you can feel very satisfied with the AdSense results as lots of clicks can be expected.

    Compare this example with another situation in which only a few hundred searches are performed on Google for your primary words. In that case, even there would be huge difference in income between the first and second websites as there are only limited clicks to share among domains and sites compared with the prior case mentioned. No wonder the higher ranks will offer higher monthly incomes always.
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  • Profile picture of the author AndyBlackSEO
    My testing for this resulted as follows:

    No.1 = 38% of the total search traffic

    No.2 = 12.5% of total search traffic.

    I don't have solid stats for the other positions so I won't publish them.

    Your click through rate is also affected by your title and the description that is shown below your title. If your title seems more relevant or 'enticing' to the searcher when compared to the other 'close' spots then that figure will likely be higher. Maybe 50 - 60%. As a general rule of thumb though I have found 38% a good statistic for the top spot.
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  • Profile picture of the author outwest
    According to many websites
    #1 is 42% of searches
    #2 is 12%
    #3 is 8%
    by the time you get to #5 you are down to like 4% if you are lucky so yes
    #1 would be like 10 to 15 times the traffic on # 5
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