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PPC or Organic SEO

by hannahraasch
11 replies
  • SEO
    • |
Aah! Thankfully i have just cleared doubt on "blog commenting" and now my question is which TASK i should go for PPC or Organic SEO? I am now working on clients project which is mainly related to Small Business. Client's requirement is to get GOOD LEADS and conversion(which is not inmy hand ).

So, Kindly lemme know your opnion onthis, I am even ready to take any new Task to work on for LEAD GENERATION.
#organic #ppc #seo
  • Profile picture of the author alantay
    PPC will save a lot of your effort and time. All you need for PPC is a good landing page for you to grab your leads. For SEO, you need to build links steadily as SEO is a time consuming process. If you rush, Google might de-index your site.
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  • Profile picture of the author HorseStall
    It does not have to be one or the other, a good marketing plan can encompass both ppc and seo. They both have their place.
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    • Profile picture of the author hannahraasch
      Originally Posted by sappacis13 View Post

      Well, for me when it comes to PPC if you can afford then do it but if you're in a tight budget well, perhaps you can use Organic SEO by doing some off pages SEO stuff and it's free.

      Have a nice day!
      Funny! But it was a considerable answer

      Originally Posted by alantay View Post

      PPC will save a lot of your effort and time. All you need for PPC is a good landing page for you to grab your leads. For SEO, you need to build links steadily as SEO is a time consuming process. If you rush, Google might de-index your site.
      Yeah, thats true, no one can expect result in short time in SEO. But i guess PPC too will not give results over night ryt? But still it will be quicker in comparison of "Link building" prcess.

      Originally Posted by HorseStall View Post

      It does not have to be one or the other, a good marketing plan can encompass both ppc and seo. They both have their place.
      Thanks for the answer, but i was (actually i'm l'll ) confused, as they want result iin comparatively short time.
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  • Profile picture of the author littledan
    You really need a very healthy budget to even make a dent in PPC these days. It was once very good but today I would put all of my efforts into SEO. You can outsource a lot of your SEO tasks and still be paying out a lot less over a month than you would using PPC. However this can vary depending on how competitive a niche is and its potential for generating an income.
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  • Profile picture of the author akasheg
    Well it really depends what are your goals. If you have already prepared a very good informative site and are looking for instant traffic then PPC is the one for your, because SEO takes time from 3-12 months depending on your competition and aggressiveness of the campaign.

    If you have new website and want to see how it performs in terms of return on investment you should definitely try it. But a much better option would be to spend some money in SEO and use PPC for a while till you are able to achieve organic rankings.

    Here are a few articles that you might want to read.

    The Disconnect in PPC vs. SEO Spending | SEOmoz
    Mixing Organic SEO and Pay Per Click Marketing | SEO Book.com
    SEO vs. PPC Debate -- Which Do You Prefer? - Search Engine Watch (#SEW)
    PPC vs. SEO: Paid Search as Your Organic Competitor - Search Engine Watch (#SEW)
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  • Profile picture of the author bigcat1967
    Both.

    PPC gets you instant traffic while you are working on your organic SEO which takes a while...
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  • Profile picture of the author WakondaMarketing
    PPC is so far an excellent way of bringing your site to the top of search engines since it can be demographically accurate however could be costly in the long run. SEO is a time consuming process that can bring your website up the SERPS for the chosen keyword. With a good SEO plan, your website could stay there for an impressive period of time. YOur option depends on how much are you willing to spend. You can always do both if you have enough budget to spare.
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  • Profile picture of the author keven brown
    You can work on both. If your client want to see the results right now then you can work on PPC but to build a long and lasting business you must focus on SEO. It depends on how you perceive your client's business.
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  • Profile picture of the author IamTJM
    PPC is a great complement to SEO and can be much quicker. The catch is that it isn't just a set and forget kind of thing. You have to track your campaigns and make the little adjustments for best results. Same thing with SEO, but I would say SEO is less hands on after you've achieved your desired rankings (not completely hands off, of course, but less so than PPC).
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  • Profile picture of the author mikedex
    Both are very good. Personally I prefer organic SEO.
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  • Profile picture of the author mikest4u
    Well PPC is the easiest way to grab the traffic, But PPC is for Short Period of Time! While Organic SEO is for Long Period of Time!
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