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Adsense Tip - Put your highest paying ad first

by FraserC
14 replies
  • SEO
    • |
I'm not sure if this is common knowledge, but I recently discovered a trick that gave me a bit of a boost in Adsense revenue. Experiment with the order of the Adsense ads on your page.

As you probably know, Adsense ads are run as an auction. The highest paying person get the first ad slot, and then the next person gets slot #2, etc.

So the first ad on the page will typically pay higher than the next slot, etc, all the way down to the last ad on the page. You ideally want to get that first ad slot as prominent as possible, and get the most people you can to click on it.

Things get a little more interesting as well. Advertisers prefer different sizes of ads. So there might be more competition for leader boards, or skyscrapers. It also changes from industry to industry. I discovered that advertisers love skyscrapers in my industry.

This gives you two variables that you want to test.

1. Figure out which ad size is most popular on your website. You'll want to test different ads as the first occurrence in your HTML. This might break your site design a bit as you test this out.

Hopefully you'll discover which ad gives you the highest payout.

2. Figure out which ad converts highest on your site. I've found that the big square ads work best on my site.

Then put the information you've discovered together. Get the highest paying ad in the first position in your website, followed by the next highest paying ad. You might need to change your design a bit to make it fit, or reorder the ads on your site.

If you're lucky, you'll be able to significantly increase your eCPM. It made a big difference for me.
#adsense #highest #paying #put #tip
  • Profile picture of the author jmontalto21
    Thanks for the tip!

    Is there anyway to make the ads relevant to the page and not take into account the users "cookies"?
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    • Profile picture of the author SalahStudios
      Originally Posted by jmontalto21 View Post

      Is there anyway to make the ads relevant to the page and not take into account the users "cookies"?
      Yup, on the new AdSense interface you can just go to Allow & Block Ads > Advanced settings > Interest-based Ads Preference and turn them off.

      The "irrelevant" adds are a reflection of your search and ad viewing history, though they aren't relevant to the site they are supposed to be relevant to the user. For some niches/sites this setting works great (I leave it on) and for others it doesn't so you'll do a bit of testing.
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  • Profile picture of the author bizzie73
    Thanks! I mostly use made for AdSense templates (like Clickbump). Can I have much choice with where the ads are placed with those themes?
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    • Profile picture of the author SalahStudios
      Originally Posted by bizzie73 View Post

      Thanks! I mostly use made for AdSense templates (like Clickbump). Can I have much choice with where the ads are placed with those themes?
      You can but it will require some custom coding, Clickbump is my current favorite out of the so called "Made for AdSense" themes but it still doesn't do the job for me so I create my own.

      Bizzie, if you don't need too much customization shoot me PM and I can help you out with getting your ads in the desired positions.
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    • Profile picture of the author clickbump
      Originally Posted by bizzie73 View Post

      Thanks! I mostly use made for AdSense templates (like Clickbump). Can I have much choice with where the ads are placed with those themes?
      Hi Bizzie, ClickBump 5 allows you to have a significant amount of flexibility with your ads. You can place ads in below the header, above the content, below the content, in the sidebar, in the footer and any combination.

      You can also have the theme to rotate ads between Adsense and any other ad network you choose by copying your alternate ad code into the space provided at "ClickBump 5 > Ads > Alternate Ad Code".

      You can position the ads in the main content with text wrapped to the left, right or none. This is all done via point and click at "ClickBump 5 > Ads > Ad Position".

      Finally, you can ask ClickBump 5 to randomly position your ads on each page load. It then, moves the add to the left, right, stacked, single, etc, automatically on every page load to prevent ad blindness.

      And, if all that weren't enough, you can override these settings for any individual post by the custom ad controls that are available via the post editor.

      Hope that helps
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      • Profile picture of the author paulgl
        You have to be careful. Your ads get clicks in relation to where
        they are. Simply by moving your best ad up may throw everything
        out the window. There may be a good reason why people click
        on an ad in the middle of an article as opposed to the top. Moving
        it to the top may get it zero clicks.

        My advice is to not mess with an ad block that is getting the
        most clicks.

        Testing can be a bear and can work both ways. It may take
        you time to recover if you blow it.

        Paul
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        If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author outwest
        Originally Posted by clickbump View Post

        Hi Bizzie, ClickBump 5 allows you to have a significant amount of flexibility with your ads. You can place ads in below the header, above the content, below the content, in the sidebar, in the footer and any combination.

        You can also have the theme to rotate ads between Adsense and any other ad network you choose by copying your alternate ad code into the space provided at "ClickBump 5 > Ads > Alternate Ad Code".

        You can position the ads in the main content with text wrapped to the left, right or none. This is all done via point and click at "ClickBump 5 > Ads > Ad Position".

        Finally, you can ask ClickBump 5 to randomly position your ads on each page load. It then, moves the add to the left, right, stacked, single, etc, automatically on every page load to prevent ad blindness.

        And, if all that weren't enough, you can override these settings for any individual post by the custom ad controls that are available via the post editor.

        Hope that helps
        Hi I just purchased Clickbump in the last 30 days
        I dont remember it being named clickbump 5
        how do I know if I have that clickbump?
        If I dont can I upgrade
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        Tech article writing .Native English Speaker(with Proof)
        specializing in SmartPhones , Internet security, high tech gadgets, search engines, tech shows, digital cameras.
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        • Profile picture of the author clickbump
          Originally Posted by outwest View Post

          Hi I just purchased Clickbump in the last 30 days
          I dont remember it being named clickbump 5
          how do I know if I have that clickbump?
          From your WordPress dashboard, you will see a link on the left sidebar to the theme options. If the link reads "CE4", you have version 4. If it reads "ClickBump 5", you have version 5.

          To find out the exact version revision number, scroll to the bottom of the ClickBump theme options screen and look to the right of the "Save/Apply Changes" button. You will see some text there that reflects your current version info.

          Originally Posted by outwest

          If I dont, can I upgrade?
          Absolutely! Just grab the latest "Upgrader" file under your ClickBump box at the member's download page. Once you have it, from within theme options, just upload that file at "ClickBump > Home > Upgrade" and then click "Apply Changes"
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  • Profile picture of the author aref1212
    Thanks for sharing, it would be helpful.
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  • Profile picture of the author affiliated survivor
    I´m not so sure about this. Does every visitor see the same ads? I don´t think so. I think their recent search history has an influence on what ads Google shows on a given page. This may not be ads with the highest payout or, in other cases, ads with a higher payout than Google´s keyword tool shows.

    A while ago I visited a site about fumaric acid and for quite some time I saw Fumaric acid ads on a lot of pages I visited. Mostly on article directories and other sites with content of all kinds.
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  • Profile picture of the author FraserC
    Everyone sees different ads. You can see the ones targeted at your site, or targeted at you personally by 3rd party cookies. But each advertising slot is still done as an auction, so the advertisers compete to show up in various slots.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by FraserC View Post

    As you probably know, Adsense ads are run as an auction. The highest paying person get the first ad slot, and then the next person gets slot #2, etc.
    Last I heard it doesn't always work like that, highest $$ bid = position #1 in the Ad block.

    Someone posted a Google video on here that explained the process pretty good, I can't remember the thread that had the Youtube/Adsense video, it was the Google employee that looked like Bill Gates.

    [edit]

    Keep in mind, the Adsense target never stops moving, considering every single day has new bidders starting up & old bidders falling off the auction because of reaching max PPC budgets.

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  • Profile picture of the author JettH
    Originally Posted by FraserC View Post


    1. Figure out which ad size is most popular on your website. You'll want to test different ads as the first occurrence in your HTML. This might break your site design a bit as you test this out.

    Hopefully you'll discover which ad gives you the highest payout.

    2. Figure out which ad converts highest on your site. I've found that the big square ads work best on my site.
    What if the most popular ad size for your market is different to the ad size that converts highest on your site?
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  • Profile picture of the author mohan2010
    great tips thanks for it..
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