This is going the rock the internet marketing world like never before! This change will demolish whole internet empires in one swoop and create new ones out of no where.
Google is changing the way they will be ranking your sites in the near future. This is more then another update to their algorithm, this is a
Yandex is the leading search engine in Russia. Google have not been able to beat Yandex over there for while now. Yandex uses machine learning. Google uses search algorithms. Yandex are rumoured to expand their market reach. Google are changing everything to not be beaten on home soil.
I have a friend who works at Google and she has told me that they have over 10,000 engineers worldwide working on this new system.
For those of you who are invloved in providing SEO services, you will become more and more obsolete unless you understand what this means. Backlinking will become a minor part of ranking your site, you will not be able to game Google with anchor text backlinks anymore.
It will come down to whoever has great content and is able to be truly popular online with indicators like the facebook "Like" button and Google + button.
Even if you have great content, this is not a guarantee. What you will need is a strong understanding of social media and human physcology when it comes to sales.
What are your thoughts?