Are images a ranking factor?

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I'm wondering, image alt text optimization aside, are images a ranking factor? Would a page with the same number of backlinks as another rank higher if it had images? I'm assuming too much images would be bad, because site speed is a ranking factor as well.
#factor #images #ranking
  • Profile picture of the author dadamson
    I always see images as a good thing for onpage optimization. You are giving your visitors visual aid to your content and therefore giving your visitors a better user experience.

    Images can also hold peoples attention and make your page look more attractive and inviting, thus reducing your bounce rate.

    For these reasons I am a fan of using images in my pages for SEO purposes, even if they didn't have Alt text.
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  • Profile picture of the author yukon
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    Originally Posted by kirakirafuwafuwa View Post

    I'm wondering, image alt text optimization aside, are images a ranking factor? Would a page with the same number of backlinks as another rank higher if it had images? I'm assuming too much images would be bad, because site speed is a ranking factor as well.
    No, a page with or without an image will rank just the same as long as all other things are the same (internal/external linking, etc...).

    Still you can get a good amount of traffic via Google Images. I know some folks dis Google Images thinking the traffic is junk, my Adsense sites don't discriminate Google Image traffic, a click is a click.

    I do suggest If you target Google Image traffic, make sure to break the Google Image frame & force the traffic to land on your page that includes the image, don't give the traffic the option to land on the direct image.

    I have an old post here on WF someplace with the code to break that Google Image frame.
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    • Profile picture of the author 3000
      Originally Posted by yukon View Post

      No, a page with or without an image will rank just the same as long as all other things are the same (internal/external linking, etc...).

      Still you can get a good amount of traffic via Google Images. I know some folks dis Google Images thinking the traffic is junk, my Adsense sites don't discriminate Google Image traffic, a click is a click.

      I do suggest If you target Google Image traffic, make sure to break the Google Image frame & force the traffic to land on your page that includes the image, don't give the traffic the option to land on the direct image.

      I have an old post here on WF someplace with the code to break that Google Image frame.
      Yes I agree with Yukon on this one I get a fairly go amount of traffic from Google images. It wouldn't hurt your website with having a picture from it rank high for it's image.
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  • Profile picture of the author blogworker
    giving your visitors a better user experience.
    yes, this is the point, image can not have a direct effect on page ranking, but in a long term, it can increase the user experience of your site, which is one of the most important thing for site ranking by search engine. you can or we say, better to use it. but pay attention on the size and number.
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  • Profile picture of the author Raitei_Ericko
    My opinion is that if it might help though the effect might be miniscule. Again it is for a better user experience.
    One tip to improve your site speed, you can host the image somewhere else instead in your website.
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    • Profile picture of the author lalitbansal004
      Images make the procedure easy..E.g If you want to show one of your service in your website then Make some images of that service so it is easy for Visitor to understand your services.

      Thanks.
      LAlit
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      • Profile picture of the author kirakirafuwafuwa
        I have another noob question... is it possible to rank a page with less than 300 words with tons of backlinks?
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        • Profile picture of the author yukon
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          Originally Posted by kirakirafuwafuwa View Post

          I have another noob question... is it possible to rank a page with less than 300 words with tons of backlinks?
          Yes, & it depends how competitive the keyword is for how many quality backlinks you'll need to rank the page in the SERPs.

          Internal supporting pages on your own site will help reduce the number of external backlinks you need. Notice I said help, not replace.
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  • Profile picture of the author kirakirafuwafuwa
    Another question with images... will you get penalized for duplicate image titles? Like, you have a series of sunset photos, and you title them "Sunset 1", "Sunset 2", etc?
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    • Profile picture of the author yukon
      Banned
      Originally Posted by kirakirafuwafuwa View Post

      Another question with images... will you get penalized for duplicate image titles? Like, you have a series of sunset photos, and you title them "Sunset 1", "Sunset 2", etc?
      No, you won't get any penalty.

      Still you should be more descriptive with your ALT tags.

      Example:
      • Phoenix Arizona Sunset
      • Dallas Texas Sunset
      • Honolulu Hawaii Sunset
      • Miami Florida Sunset
      • etc...
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