I'm a total newbie and have just gotten started with internet marketing. I purchased a domain name with the purpose of building a brand around it, without taking into account SEO. I plan to build various blogs in different niches, but without the domain name I've chosen being optimized, I think I may have trouble with ranking.
Is there a work around for this (i.e., subdomain or subdirectory use) or should I just buy a keyword specific domain name instead? If so, should I just park my original domain name?
I don't know if I'm making sense, but help would be appreciated.