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High PR but lower rank

by opportunist86
17 replies
  • SEO
    • |
My site is higher PR as compared to another site but lower in SERP. My site is PR3 but the competitor's is PR0. How can I overcome that?
#high #lower #rank
  • Profile picture of the author JSProjects
    Could just be temporary. I see sites shifting around all the time.

    How long have they been outranking you?
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    • Profile picture of the author farnamkia
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      • Profile picture of the author MikeFriedman
        A higher PR doesn't guarantee rankings. PR is just a measure of the quality of incoming links. It doesn't take into account the anchor text used or what keywords are being targeted.

        The other site probably has far better links than you in reference to the keyword in question.
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        • Profile picture of the author Targeted Traffic
          Originally Posted by MikeFriedman View Post

          A higher PR doesn't guarantee rankings. PR is just a measure of the quality of incoming links. It doesn't take into account the anchor text used or what keywords are being targeted.

          The other site probably has far better links than you in reference to the keyword in question.
          exactly...check the quantity of high quality unique linking root domains that contain a link employing the keywords as the exact anchor text - this is a very important factor.
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  • Profile picture of the author kashem
    First of all it is not guaranteed that as yours is higer pr , it will rank top.Check your competitors backlinks . Then compare with yours . Try to do better than competition in terms of getting relevant and quality links. Add fresh content regularly .
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  • Profile picture of the author rasel786
    I am agree with MikeFriedman.
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  • Profile picture of the author sureshtechendeavour
    Page Rank does not give you the SERP or traffic its just a metric.
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    • Profile picture of the author opportunist86
      High page rank is good news for me but not what i needed. I need high SERP. My site is one page(IANA — Example domains) and competitors showing my keywords on their 2nd page(IANA — Example domains). It's i think also an advantage for me. I think it would work after sometime.
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      • Profile picture of the author Dentist
        PR has little to do with your ranking if you don't have the right anchor texts. Let's say you want to rank better from your competitor for the keyword "beautiful cats". Then you should have more anchors with that word from backlinks to your website compared to your competitor. More means:

        - A backlink with anchor of "beautiful cats" from a high-PR page with low OBL and do-follow counts a lot more than an anchor from another page that has higher OBL and lower PR. No-follows do not count at all.
        - If you have anchors like "Beautiful american cats" or "beautiful cats & dogs" or "beautiful cat" they still affect your ranking for the anchor "beautiful cats" but less than the exact term. In fact having a variety of anchors has proved to be better many times.
        - If you have your content optimized for the same keyword you have a better chance for ranking up. Overall good on-page optimization, again for the same keyword, helps your ranking for that.

        Now back to PR story, if all of those conditions and other conditions are the same then your site with higher PR should rank higher than your competitor otherwise PR is just one of the many factors.
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  • Profile picture of the author epathj
    PR is a Page. rank is a keyword. its totally different,and PR does not give you the SERP or traffic
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    • Profile picture of the author Shilpa
      Originally Posted by epathj View Post

      PR is a Page. rank is a keyword. its totally different,and PR does not give you the SERP or traffic

      I will say, PR definitely helps in increasing traffics.
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  • Profile picture of the author bermuda
    It is possible to have a high PR but still not feeling satisfied with the outcomes and web ranks due to various reasons. Not all link building campaigns would lead to higher PR and this matter is very important. You may gain a one-way link, from an authority spot and the PR of the page might be zero but the effects on your rankings could be just amazing. PR is one factor considered by Google to give ranks and traffic shares to websites and there are other factors to examine.

    A lot of webmasters are looking for ways to increase their PageRank scores over the net and may use paid directory listings but when their sites experience PR boosts, they will notice that web ranks are more important that trying to increase the PR which is a number. Of course you can still find a lot of high PR websites with strong net rankings but PageRank alone is not considered to be a guarantee for achieving top ranks and getting finer web positions seems to be the key.
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  • Profile picture of the author C Rebecca
    See, PR and SERP rankings are independent of each other.

    You get good PR on the basis of quality of backlinks. A high PR does not give you good traffic or conversion.

    Whereas, for SERP rankings, Google consider 100s of factors... Since you have high PR but low SERP rankings, so you should be worried because high SERP rankings give you traffic and leads.

    Three things that you must focus upon to improve your SERP rankings,
    - Quality of content published
    - Quality of backlinks
    - Social media reputation
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  • Profile picture of the author Royalking
    PR has nothing to do with ranking check out googles webmaster central blog where they say that a site PR is just a factor and its one of the hundreds of factors used for ranking and this alone does not mean higher ranking.

    Your competitor might be doing good on page and off page seo. Try to analyze your competitors website with free seo software like traffic travis. And see what you are not doing that your competitor does.
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  • Profile picture of the author Daniel Wilson
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    • Profile picture of the author MikeFriedman
      Originally Posted by Daniel Wilson View Post

      PR means nothing.
      Originally Posted by Royalking View Post

      PR has nothing to do with ranking

      These statements are false. Your PR does effect your ranking. A higher PR just does not guarantee a good ranking for the keyword(s) you are targeting.

      Everything else being equal, a PR 4 page is going to outrank a PR 2 page every time.
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  • Profile picture of the author Gooplex
    Originally Posted by opportunist86 View Post

    My site is higher PR as compared to another site but lower in SERP. My site is PR3 but the competitor's is PR0. How can I overcome that?

    If you are having high Pagerank, It doesn't mean you should have high SERP as well, Both are different. Pagerank indicates the quality of backlinks whereas SERP indicate both quality and quantity of backlink (alongwith several other factors i.e. Onpage optimization, page loading time etc.)
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  • Profile picture of the author webdevpro
    PR is not the only factor that decides SERP of a site but there are so many other factors like quality of contents, bounce rate, internal link structure and so on. You just keep building the links and distributing your site using articles, forums etc. Over the time you will have better ranking.
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  • Profile picture of the author dofollow
    PR doesn't mean that the site will have a higher ranking or rating. It is just a numerical value Google assigns every site. The factors involved in the rankings are not exactly the same as the factors that are involved in higher PR.
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