Adwords - Negative Keywords

3 replies
  • SEO
  • |
Hey,

Is there a way to include single negative keywords that will stop my ads showing for long tail keywords when that one keyword is contained in the long tail i.e.

My keyword (broad match type)
aviva life insurance

My negative (broad match type)
medical insurance

Keyword I don't want my add to show for
aviva medical insurance
medical insurance

If I applied the following in a campaign can someone confirm that the keywords I don't want my add to show for, wouldn't appear or would I need to include all the long tails in my negatives as well?

Sam
#adwords #keywords #negative

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