Amazon And PPC

by macmani

Posted: 15 years ago 16 replies

Can we use PPC for Amazon. Can we direct link or should we bring visitors to our landing page and then hope that they click through to Amazon.

#amazon #ppc

wolfmmiii 15 years ago

Amazon TOS prohibit direct linking. AdWords is very stringent when it comes to affiliate sites.

Build a site like the one below and you should have no problems with AdWords.
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manny2513 15 years ago

Yeah after the Google slap all direct linking to any Affiliate link is impossible. Builds an amazon shot and promote it that way but honestly PPC is not the best way to promote affiliate offers at least not Adwords PPC.
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- wolfmmiii 15 years ago
  
  Originally Posted by manny2513
  
  PPC is not the best way to promote affiliate offers at least not Adwords PPC.
  
  If you build a quality site and know how to keyword-target, it can be hugely profitable
  
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  cooler1 15 years ago
  
  Originally Posted by wolfmmiii
  
  If you build a quality site and know how to keyword-target, it can be hugely profitable
  
  What PPC network have you had most success with for this?
  
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  wolfmmiii 15 years ago
  
  Originally Posted by cooler1
  
  What PPC network have you had most success with for this?
  
  When I go PPC route, I use AdWords.
  
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stevenalowe 15 years ago

you can get away with linking adwords to amazon...because google is not going to ban amazon!

but the quality score will be terrible (3, at best) because of all the clutter and noise on amazon pages

best bet is to build a dedicated landing page to get the prospect excited about your offer, then click through to amazon with a 'buy now' or 'Gimmie!' button

good luck!
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wolfmmiii 15 years ago

Wrong. U cannot link to amazon from Adwords. Amazon will eventually ban you.
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- stevenalowe 15 years ago
  
  Originally Posted by wolfmmiii
  
  Wrong. U cannot link to amazon from Adwords. Amazon will eventually ban you.
  
  I don't know what happened to our prior conversation - the last 4-5 posts seem to have disappeared!
  
  Or maybe I was on another thread, it's hard to remember
  
  You are correct, as of the May 1, 2009, affiliate agreement updates, which don't precisely say you can't do it but they do imply that you can get banned for it.
  
  Landing pages are required - and as wolfmiii pointed out elsewhere, they had better be good ones.
  
  Amazon pages have terrible quality scores, anyway
  
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iDoubLe001 15 years ago

It would be awesome if they did allow it, but they don't. Unfortunately.
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Chris Ditfort 15 years ago

Just build a simple website, using WordPress. Then you should be right Make sure you do your research though ;P

Good Luck,
Chris.D
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- wolfmmiii 15 years ago
  
  Originally Posted by Chris Ditfort
  
  Just build a simple website, using WordPress. Then you should be right Make sure you do your research though ;P
  
  Good Luck,
  Chris.D
  
  If only it were that simple. There are very specific reasons why so many folks have their AdWords accounts banned.
  
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CPA Andrew 15 years ago

If you love direct linking get on pof. You can direct link to anything there and the targeting is unbelievable.
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wolfmmiii 15 years ago

I don't use POF so maybe I'm talking out of my a$$ but how effective can POF be? I mean, who is there to actually buy anything or complete any CPAs???
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wolfmmiii 15 years ago

haha...

I think this is the thread you are referring to:

http://www.warriorforum.com/adsense-...per-click.html
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- down 15 years ago
  
  Create a landing page about your offer and do PPC campaign. Its work well for me.
  
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syedakramreviews 15 years ago

The basics will still work, and will always work. Creating amazing content, delivery extreme value to your marketplace, create unique and compelling offers and differentiate from the competition.
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Syed Akram
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