Is This A Good CTR Rate On Facebook?

13 replies
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I have recently put an ad up onto Facebook to drive traffic to my fanpage....

my click through rate is what 0.209% and now dropped to 0.199% are these healthy ads??

and what would be a good CTR rate???

if anyone can answer this question it would be great.....

thanks
#ctr #facebook #good #rate
  • Profile picture of the author Coach Borche
    Mate anything above 0.08% is a good CTR... the tricky part is how to lower down the cost per click and get likes of course...
    How much are you paying Zuckerberg right now?
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  • Profile picture of the author louise0evans
    right now im paying about 14 cents, before i had it to like 7 cents!!
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  • Profile picture of the author officer_iron
    .2% is actually a good CTR. You can improve it by tightening the your demographics, getting an image that stands out, and optimizing your body copy.
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  • Profile picture of the author Coach Borche
    Not bad at all... mine is 0.093% CTR and i'm currently paying 4 cents per click, i had it down to 3 cents per click few days ago...
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  • Profile picture of the author NinjaEntrepeneur
    wow! thats a good ctr for sure
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  • Profile picture of the author louise0evans
    cool, lol your paying real cheap, thats excellent
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  • Profile picture of the author robnoble
    Has anybody had the mythical 1c clicks?

    I've been reading up on it and preparing my game plan! but I'd like to know if people have had that for real, recently. Anyone?
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    • Profile picture of the author officer_iron
      Originally Posted by robnoble View Post

      Has anybody had the mythical 1c clicks?

      I've been reading up on it and preparing my game plan! but I'd like to know if people have had that for real, recently. Anyone?
      Yes. It's possible. The things that the "gurus" won't tell you is that it depends on how passionate the niche members are that you're targeting, and also that the CTR required for 1 cent clicks doesn't usually last very long. If you're getting 3-6 cent clicks, you're doing really well. Also, more important than CTR and CPC is Cost Per Fan. Take the amount you've spent and divide it by the number of fans you have, and you'll find out how much it's costing you per fan.

      I am releasing a WSO within the week that goes over all of this and way beyond, without the unrealistic claims of a lot of the recent FB products.
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  • Profile picture of the author sierraskatherine
    I think 1.5% is actually a good CTR
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  • Profile picture of the author prithvisys
    realy this is not bad ctr rate...
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    • Profile picture of the author ftarnogol
      I have 1.69% CTR CPC $3.9 (ouch)
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  • Profile picture of the author HeadStartSEO
    Originally Posted by louise0evans View Post

    I have recently put an ad up onto Facebook to drive traffic to my fanpage....

    my click through rate is what 0.209% and now dropped to 0.199% are these healthy ads??

    and what would be a good CTR rate???

    if anyone can answer this question it would be great.....

    thanks
    To be honest, I would keep on testing and testing. I don't care so much about the click rate, I more or less care about what they do after. Are they buying, or are they signing up for something, etc.

    Think about the whole picture.
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  • Profile picture of the author jgant
    That's decent CTR. The frustrating thing with FB is if you go the CPM route and you increase your CTR, the CPM can go up. It's happened to me.

    I've had lower cost per like/click with lower CTR compared to ads promoting the same tab/landing page with higher CTR. This is extremely frustrating because you'd expect to be rewarded with a high CTR.
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