PPC "Results" vs Google Analytics "Results"
- SEO |
So can anyone shed any light on the differences between the daily reports I get from Google, Yahoo, Ask and MSN directly and the totals I see on my Google Analytics reports?
I have posted my analytics script near the top of the first page in an effort to properly count even bounces.
However, my clicks as reported from the four big ppc search engines is off by almost 50% from what I see on my analytics report?
In looking at the traffic reports they all are off. MSN is way off and I assume the more obscure "referral" traffic is from Ask/MSN?
Google and Yahoo are close (and easier to see since its almost all search traffic), but still off my 10-20% of what I paid for.
I assume these numbers will always be off by a bit with time, bounces, bad clicks etc. But, I didn't know if this was typically of the "system" or if I needed to start to look for a hole in my bucket.
Thanks in advance.
I have posted my analytics script near the top of the first page in an effort to properly count even bounces.
However, my clicks as reported from the four big ppc search engines is off by almost 50% from what I see on my analytics report?
In looking at the traffic reports they all are off. MSN is way off and I assume the more obscure "referral" traffic is from Ask/MSN?
Google and Yahoo are close (and easier to see since its almost all search traffic), but still off my 10-20% of what I paid for.
I assume these numbers will always be off by a bit with time, bounces, bad clicks etc. But, I didn't know if this was typically of the "system" or if I needed to start to look for a hole in my bucket.
Thanks in advance.
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* Don Burk Advertising & Marketing - www.donburk.com