Adwords Strategy Question?
- SEO |
One is to go in, bid high, get high clickthrough and then start bidding down.
I just got off the line with Google on one of my accounts - he hinted about 3 times that there was no reason I should be getting high CPC like I was - except I had bid high - and Google is happy to take it.
The other strategy is to aim for position 3-5 then work on improving the ad > landpage > ad circle.
I was a believer in strategy #1 until my last campaign and the chat with Google.
Your thoughts?
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com