The Usual On Page SEO is now Dead?

40 replies
  • SEO
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Like everyone else, I have used the usual on page seo such as
1. Keyword is first and last paragraph
2. H1, H2, and so on
3. Density 2-3%
4. Minimal 500 words
5. Image alt tag with keyword
6. Keyword in URL
7. anchor text to inner page
8. anchor text to authority site
etc....

I have a feeling that this is not working as great as before, google now considered that with over on page optimization?

What are guys experiencing nowadays?
#dead #on page seo #page #seo #usual
  • Profile picture of the author outwest
    I have not noticed that it does not matter
    perhaps backlinks are way more highly weighted, and internal structure but to say that onpage SEO is not important , is a bit of an exaggeration
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  • Profile picture of the author dadamson
    I'm not going to say that stuff is dead but stop being so analytical about it!

    Just write to entertain, write to inform, write to review!

    Do not over analyze it because Googles algo is so refined that you will probably get caught out.

    Write your content around your keywords and write high quality stuff that keeps your visitors reading.

    For example if you follow the formulas you are suggesting and then you have 50 pages all at 504 words, 2.5% KW density, etc. I am betting Google will realize you are trying to MANIPULATE the SERPs, instead of writing for quality.
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  • Profile picture of the author BRAIN_PAIN
    I think that onpage seo matters only when you are directly competing whit another site. If your backlinks are pretty much the same, google takes a look on your onpage seo and decides who to put on top.

    I could be wrong but that is what I think
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  • Profile picture of the author GGpaul
    Trust me, it matters. My keyword went from ranked 4 (which was stuck there for quite some time) to 1 in a week after I added h1 h2 h3 tags.
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  • Profile picture of the author murrad
    I agree outwest but still it is very much needed at places. I was not listed on google for a keyword and then adding h1.., title, meta kw/desc etc., I found my site was listed at #55 and now its at #18. I personally feel, if there is no/less competition...we can just bring them to first page w/o on page optimization.
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  • Profile picture of the author prcys
    Banned
    Originally Posted by Irsan Komarga View Post

    Like everyone else, I have used the usual on page seo such as
    1. Keyword is first and last paragraph
    2. H1, H2, and so on
    3. Density 2-3%
    4. Minimal 500 words
    5. Image alt tag with keyword
    6. Keyword in URL
    7. anchor text to inner page
    8. anchor text to authority site
    etc....

    I have a feeling that this is not working as great as before, google now considered that with over on page optimization?

    What are guys experiencing nowadays?
    As this time if we talk and more concetrate on the panda update then we can not see the on page method name anywhere. And the panda update is all about the content , video , social media and traffic. Nothing more. But yet for to see the content on the top position title still matters so that is the thing about on page also. So just here we can consider the on page method but now the results whole on the off page seems like this as per the updation.
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  • Profile picture of the author DavidYvon
    Onpage is the first step of SEO, that's no doubt. But what is the focus, onpage or offpage? I think it depends on your site, new or aged.
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  • Profile picture of the author dows
    i consider my resourses as my home,where i must care about the internal oder.so onpage seo never can be shifted on the second place and it always works
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  • Profile picture of the author jeffsmith1
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  • Profile picture of the author Kauzmo
    On Page SEO is not dead. BUT... If your content is garbage any on page seo efforts will provide no real results.

    Panda is all about quality and relevancy and this applies to your site and those sites pointing at you!
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    • Profile picture of the author devonm
      Originally Posted by Kauzmo View Post

      On Page SEO is not dead. BUT... If your content is garbage any on page seo efforts will provide no real results.

      Panda is all about quality and relevancy and this applies to your site and those sites pointing at you!

      Exactly, my thoughts.
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      • Profile picture of the author Mike Anthony
        On page SEO is dead? How does a thread like this even exist post Panda?
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        • Profile picture of the author Fernando Veloso
          Originally Posted by Mike Anthony View Post

          On page SEO is dead? How does a thread like this even exist post Panda?
          Agree. And why people don't analyze it backwards? IE, how Google understands (and ranks) a website? Without OnPage details Google would be lost.
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  • Profile picture of the author Crank
    I think it is important as never before. It should be done perfectly. You can reach the top 10 (in no competitive niche) with the on page seo only.
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  • Profile picture of the author OmarNegron
    I think on page seo still matters and will always matter.

    But backlinks are important as always as well.

    - Omar
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  • Profile picture of the author dburk
    Hi Irsan,

    On page optimization is just as important as it has always been.

    Kauzmo alluded to your likely problem. Google introduced "Quality" ratings to content that lowers the ranking score for poor quality content. So, in addition to all the same relevancy signals, your content must pass a quality assurance check.

    Those changes make it easier to rank, as long as your content meets minimum quality standards, due to reduced competition from low quality content. The same keyword relevancy signals still apply, just as they always have, to your overall ranking score.
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  • Profile picture of the author Rankx
    It doesn't matter as much as it used to especially because of keyword stuffing. Google has caught up with that and has decided to look more at backlinks. So now, off page seo is much more important than on page seo.
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  • Profile picture of the author 3000
    I think it still matters because I had a couple websites sitting at #2 or #3 on Google with the top spots taken by big sites like Wikipedia or WebMD.

    I redid my onpage seo and before you know it my sites passed those bigger sites.
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  • Profile picture of the author mosthost
    It's probably best to stay on the safe side and have great on page and great off page.
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  • Profile picture of the author googlepage1
    its working pretty good for us, maybe because we take care of a couple of more things and also the links we build are anchored with most appropriate/main keywords.
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  • Profile picture of the author t0mmy
    its far from dead its the basis of SEO tbh, but as mentioned what google is really looking at now and i have to agree with this is: content!

    since the last big google update myself and a lot of SEO's agree that google is really taking content serious, so provide good quality content plus incorporate all the onsite SEO just as before and you will be golden
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  • Profile picture of the author Deltia
    You shouldn't consider any method of trying to manipulate the SERPs as the sum of your attempts. Obviously it varies on case to case, but fitting to an exact structure can make your writing to rigid and frankly boring at times.

    There is no doubt that on page SEO still plays a huge role, but it only makes up one part of a huge algorithm that we don't know exactly what is like so you should make sure you work on all elements of your SEO
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  • Profile picture of the author deezn
    I'm ranked 31-35 for a one article website, for a pretty competitive keyword (ppc goes for $40+). I haven't even backlinked yet, and the site has been up less than a week.

    I haven't even optimized the site yet for on page. Will it stay there? Who knows. But onpage is so important it's much more important now.
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  • Profile picture of the author myshow
    The only thing that isn't working as earlier is the keyword stuffing. Rest of activities remain valid. The change is the weightage being given to onpage factors and the inbound links.
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    • Profile picture of the author JammerJones
      On-Page is always going to matter, if you're not ranking you're not doing it right... I made a post about proper on-page tactics earlier:

      "There are tons of onpage factors you'll need to take care of with a new site, what kind of site is it? Ecommerce? Blog? Here are the things that I take care of prior to any linkbuilding that apply to any website:

      -silo site structure
      -URL structure (ie: widgets.com/blue-widgets/light-blue-widget.html)
      -title tags
      -header tags (h1, h2, h3)
      -content (unique, well-written, keyword variations, LSI)
      -internal linking structure
      -image names & folders (site.com/images/keyword.jpg OR even better; site.com/keyword-images/keyword.jpg)
      -alt tags
      -breadcrumbs

      Few things I want to add, putting the .html in your URL at the final pages signifies the end of the road. Otherwise it looks like you have more sub-folders. Think of it like a .txt file in folders. My Computer\My Documents\Blue-Widgets/Light-Blue-Widget.txt - this is a direct path to your product. People searching for "light blue widget" want this path whereas a search for "Blue Widgets" would be satisfied by a list of products in your Blue Widgets folder: widgets.com/blue-widgets

      As for image optimization, you want to properly name the image file. So the name for your Light Blue Widget product is going to be light-blue-widget.jpg (.png, .tif, .gif etc.) so the image path will read: widgets.com/images/light-blue-widget.jpg OR widgets.com/widget-images/light-blue-widget.jpg. The idea is to make things as clear as day. Confusing bots will lead to poor rankings. Google wants to show the most relevant results for their users, so the easier you make it for them to understand what your site is about the easier it will be to gain rankings.

      It'll take some work but if you can polish off these factors prior to linkbuilding you're setting yourself up for success. "
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  • Profile picture of the author rowanman28
    You just have to mention the keyword so Google knows that's what your page is about. There is such a thing as over optimization.
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  • Profile picture of the author edegreeusa
    Irsan,

    Nothing died, SEO is still running the same way it used to earlier, just to eradicate spammers from building their network around the web now Google and other search engines have opted to look and consider only quality and fresh content that actually provides something reasonable and what it says.
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    • Profile picture of the author johnsonsmith
      SEO has two factors. One is On Page Optimization & Off Page Optimization. As Kauzmo said On Page won't dead.
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      • Profile picture of the author usaimarketing
        @Irsan Komarga
        I didn't fully agree with you that on page is now dead.
        It is not dead even title and content optimization is so much important part to get good rankings in search results.
        Yes that happen that Google is reliance too much on on-site factors have decreased as compare to past.
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  • Profile picture of the author Lucas Becker
    Originally Posted by Irsan Komarga View Post

    Like everyone else, I have used the usual on page seo such as
    1. Keyword is first and last paragraph
    2. H1, H2, and so on
    3. Density 2-3%
    4. Minimal 500 words
    5. Image alt tag with keyword
    6. Keyword in URL
    7. anchor text to inner page
    8. anchor text to authority site
    etc....

    I have a feeling that this is not working as great as before, google now considered that with over on page optimization?

    What are guys experiencing nowadays?
    Irsan, you still need to implement all this on-page SEO stuff, but in addition to it, I recommend that you give something to your visitors that will make their stay on your site more enjoyable. I'm talking about relevant pictures (at least per page) that give value to them in some way. Another great thing you can do is to create your own video that describes somehow what the page is about and put that video on the page. Make it entertaining. This should increase the amount of time your visitors stay on your site and also make them bookmark your site, tweet about it or share it elsewhere, both of which outcomes should have a great benefit on your site's ranking.
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  • Profile picture of the author GeorgR.
    I am still using the "classic" on-site factors PLUS high quality articles. And i rank WELL with it. So whatever you assume...i am convinced on-site SEO still counts.
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  • Profile picture of the author stephaneM20
    No, on page SEO is still important. Your on page strategies must be good and implemented properly within different pages of your website. Along with on page SEO you should have useful off page strategies, so that you can get high quality backlinks for your website.
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  • Profile picture of the author IMSince2003
    Originally Posted by Irsan Komarga View Post

    I have a feeling that this is not working as great as before, google now considered that with over on page optimization?

    What are guys experiencing nowadays?
    And what is this "feeling" based on? Google comes to your site and analyzes it. If you don't make it clear what your site is about, how will they ever rank you for the keywords you want to be ranked for?
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    • Profile picture of the author warehouselarry
      Originally Posted by eurekapsycrille View Post

      Don't make it hard for yourself my friend. dadamson is right. Don't over analyze everything. Just follow the guidelines and you'll be alright.
      Bingo, that's pretty much what I was going to say

      SEO is a blend of several things...just make sure you're doing as many as you can pull off and you'll be good. It's very hard to quantify the SEO value of any single element such as an H1 tag, or using an alt tag, unless you have time to conduct some very in-depth testing, which most people do not.

      I work with a very large site that has been around a long time (15+ years) and ranks very well in Google for thousands of keywords, and I can see positive and negative changes within 24 hours of making on-page SEO changes, so these changes are definitely still important.
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  • Profile picture of the author techmoo
    I don't think only on-page optimization is enough for that, You need some Quality links to get in the line, with out links referring your site you can not gain a high volume of quality traffic.
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  • Profile picture of the author jfambrini
    Anecdotal evidence above suggests that on-page optimization still works. Thanks for sharing.
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  • Profile picture of the author yukon
    Banned
    Why is it when someone sucks at something, they assume the rest of the world sucks at the same thing?
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    Hi
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  • Profile picture of the author abid4seo
    Hi Warriors, I don't think so. The on-page factors are still worthy as they were before panda and penguin. Important things are that you page is focusing on single class of keywords, page text should be written in natural way not for the Google bot. only 1 H1 tag on the whole page and one plus: page should be according to W3C validations like XHTML Strict DTD, or HTML 5 etc. Recently I have applied this to my own website. Shifted two hot keywords to child pages. My website is in top 30 for their specific keywords without any external link.

    Enjoy SEO
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  • Profile picture of the author verial
    From my experience, not much has changed.

    However, I have noticed some improvements when doing the following:

    1. Go way beyond the standard 400-word article. I find the results are best when you near 1,000 words.

    2. I don't fudge keywords in the text. I make the text flow naturally, without racking my brain as to how I can squeeze them in the first and last paragraphs in each section.

    3. I only focus on one keyword per article. Secondary keywords will naturally appear if you write in a focused manner.

    Hope this helps someone.
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  • Profile picture of the author evilsaigon
    Google was targeting those who did their onpage SEO in an exagerrated fashion.

    For instance, 20 inbound links in an article, 30 meta keywords, 10% keyword density... These are pretty much blatant mistakes that you should know to avoid.

    Just don't overdo your usual on-page SEO and you will be fine.
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