The Freshness Update...Bigger Than Panda
- SEO |
It's estimated that Panda/Farmer impacted abou 11% of all SERPs. The Freshness update is believed to be influencing 35% of all SERPS, or more than 3x as powerful as Panda.
This means fresh content added as often as possible is even more important than before. And I don't think just updating old content will work.
Also, adding a time stamp may be the new "meta tag" when it comes to SEO. Google recommends you use 2011-10-25 (yy/mm/dd) for the date format.
Make sure you have a site map plugin or script for html sites that includes time stamps, even for updates.
Use social sites like Twitter and Facebook updates, which have time stamps.
As Google moves to "freshness", there are some major implications for SEO. First, "new" is better than old. It didnt use to be this way.
Researching the competition becomes almost useless, as the SERPs change often. A keyword could be tough today, and weak tomorrow. Plus with geo-targeting and personalized SERPs, who's to say how many "top 10" sites there really may be.
It may be easier to rank for a competitive keyword/phrase now, but the results may be temporary.
It's still way too early in the game to be sure of anything...But with 35% of the SERPs supposedly impacted, "freshness" is something I suggest keeping an eye on for any serious SEOer. If the numbers are correct, it's 3x as important as Panda.
If you were disappointed in your results today, lower your standards tomorrow.
Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
If you were disappointed in your results today, lower your standards tomorrow.
Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
This book will show you how:
--> Write Fast: 21 Powerful Ways to Cut Your Writing Time in Half! <--
Logic outweighs all.
- Stop Wasting Time & Money on Traffic!
- You Can't Improve What You Don't Measure
- Why You Should Create Separate Desktop and Mobile Google Adwords Campaigns