Are Amazon & The Like Easy to Beat For #1

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Got a good keyword for a particular author. Amazon and barnes and nobel are top 5. A fair bit of all intitle and allinurl (about 20k each). Would this be a headache for a newbie? I remember reading on here a veteran saying retail companies etc were not much competition?
#amazon #beat #easy
  • Profile picture of the author mosthost
    Is it easy to knock out the heavy weight champ?
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  • Profile picture of the author ryanjm
    Amazon? No, it's not easy. They are in tons of my niches and even when you overtake them, it might not be for long.
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  • Profile picture of the author Seth Bias
    It can be easy or difficult it all depends on how much time you put into beating them and how much time you put in staying there. How much knowledge do you have in seo?
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  • Profile picture of the author LMC
    I would consider it easy.

    I guess it is all relative to your SEO skills
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    • Profile picture of the author dukestravels1972
      Originally Posted by LMC View Post

      I would consider it easy.

      I guess it is all relative to your SEO skills
      That doesn't tell me much.
      If its easy, what exactly would you do?
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  • Profile picture of the author ranktrackerpro
    Amazon has to play by the same rules you do. They just likely have a bit more authority.

    I have outranked Amazon before. Having said that - there are easier lower competition keywords out there.

    Check the backlinks to the Amazon page you're competing with and start building some solid links. Think quality over quantity.

    Track progress on your keywords, keep good records and adjust over time.
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    • Profile picture of the author dukestravels1972
      Originally Posted by ranktrackerpro View Post


      Check the backlinks to the Amazon page you're competing with and start building some solid links. Think quality over quantity.

      Track progress on your keywords, keep good records and adjust over time.
      Thanks for that. The page has 7 backlinks and hasn't been crawled yet, but its number one for the keyword. The page is a "listmania" page on amazon, not sure what that is. I'm guessing the custom lists reviewers make?

      This doesn't seem like massive comp to me...but yes it is amazon. My seo skills are limited. I use seo presser on mY wordpress sites to make sure everything is as optimized to MY knowledge and MANUALLY post links to about 30 blogs (quite a few edu's and stuff like blogger, squidoo etc) no spam programs.
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  • Profile picture of the author JSProjects
    They're pretty similar to any other site. Sure, they're an authority site, but chances are they don't have a ton of backlinks. They're ranking due to their authority. With good backlinks and proper on-page SEO you can outrank them.

    A little trick, though, it to add a video to your page. Which should get Google to show a screenshot of your video in the SERPs. This can help draw some attention away from the Amazon links.
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  • Profile picture of the author Bryan V
    Originally Posted by dukestravels1972 View Post

    I remember reading on here a veteran saying retail companies etc were not much competition?
    Not all of Amazon's pages have the same ranking power. You have to analyze the backlinks for the page you are trying to outrank for a particular KW.

    For example, Amazon has category/subcategory pages that show very low backlinks, but are SEOd on-page + internally well enough to break a newbie's back.
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    Perhaps an attic I shall seek.
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    • Profile picture of the author dukestravels1972
      Originally Posted by Bryan V View Post

      Amazon has category/subcategory pages that show very low backlinks, but are SEOd on-page + internally well enough to break a newbie's back.
      That's exactly what I want to avoid. Thanks for the feedback guys.
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