2011 has been an incredibly good year for me in terms of SEO and achieving high rankings for many of my sites. I've also been very fortunate to have remained unaffected by all the Google algorithm changes and updates such as Panda and the new freshness update. This time last year all I had was a couple of new PR0 sites that were not ranking too well. 1 year later and I'm now sitting with a number of high ranking, money making sites up to PR4.
2011 has seen the Warrior Forum filled with cries of unexplained dropped rankings and de indexed sites. Looking at the way Google’s algorithm has evolved over the years and how many changes they've made I'm sure these cries will continue through 2012.
I've seen quite a few of these sites that have been hit by Panda or de indexed completely. Without wanting to ruffle any feathers, most of these sites have been very low quality. Of course there have been reports of perfectly good sites loosing rankings because of the Panda update but some collateral damage can happen.
So for 2012 I will continue to do what I've been doing through this year and improve on certain areas. I will keep an eye on what Google is up to through next year and continue to adapt and make improvements. My plan through 2011 was to build lots of sites but I have instead changed my focus to building up and improving on my 8 best money making sites.
I think the days of throwing up thin, low quality sites and walking away from them are slowly dyeing. If your plan for 2012 is to build a load of thin sites as fast as possible to make money then you may want to have a re think.
Here's a look at Google’s algorithm change history over the past 11 years. It makes you wonder what’s in store for us in 2012!
Although I feel quite confident that I can continue to build on my best quality sites and achieve high rankings, I'm working on building a second income stream going into 2012 that does not relay on traffic from Google.