Bing Users Behave Differently Than Google?
- SEO |
My inquiry today relates Bing users vs. Google users, and if they sift the SERPs differently from one another?
I ask because I manage a large PPC account for ecommerce store and we use both Google & Bing ad platforms. We are fine-tuning each, but with more focus in Google.
I often times will apply the 'what works in Google, implement to Bing' strategy, however I am not always convinced that this is optimum way to go - it just helps to simplify things, for we have 100+ campaigns and tons of ad groups in each (it's rather large ecommerce store.)
From your professional PPC advertising experience, do you see any behavioral differences in Bing users to Google users? I know this is a very broad question and can often hinge on the market, but Im throwing it out there anyways.
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Chris Sweeney -
Thanks
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