For example, one of the keywords for my blog I'd like to use is Printable Coupons. When I go to Blekko.com to check out the competition in terms of seeing how many links a website is getting (example the 4th one down) it shows they have 17,213 incoming links. But when I go to the 5th link down, it shows 153,058 links coming in. I'm under the assumption was that I'd just have to beat the number of links that link #4 is getting.. but why is link 5 higher with inbound links?
I'm obviously doing something wrong, or doing it right and need something different to analyze the keywords. Can anyone steer me in the right direction on this?