I have been trying to figure out all of this affiliate marketing stuff for several years now. So I have come to the obvious conclusion that I am currently stuck in the 'information overload' phase. Not knowing where to start due to way too many options as well as misinformation is a very cruel thing to experience in life.
So how does one actually get started one 1 thing after being stuck for so long? Well, for me, I decided today that I am going to go with an Adsense site. Why? Because I am a regular reader of Pat Flynn's: Smart Passive Income blog and he seems to be doing pretty good with his Adsense site. In his last monthly income report, he stated that his main Adsense site made $2,170.15 for the month of November.
If you have not seen or heard of the site in question, it is a site about Security Guard Training and the url is: SECURITY GUARD TRAINING HEADQUARTERS - Your Center for Security Guard Training
Personal disclaimer: I am only posting this because I feel that Pat would not mind. He openly posts his income reports every month for the world to see as well as has countless links to his Security Guard Training site. This is the only reason that I feel comfortable doing this since it is a site that he has openly talked about so much on his own terms.
The main reason that I am writing this post is that I want to do somewhat of a case study on his site. This is how I learn the best.
So let's start with some of my own observations about the site...
The site is laid out in a very simple form. Nothing fancy or flashy. It's clean and uncluttered. The articles seem to be very keyword targeted, yet they are all very simplistic articles. I do notice that he is doing an email capture by giving away the free ebook. Does anyone have any idea of why he is doing this? What does he do with that email list? I don't see any other security guard related incomes on his monthly reports...
Anyways, I want to pick this site apart and find out why it is so successful? A lot of the people who own Adsense sites claim that the only way they are making $1,000 or more a month is from owning multiple sites. But Pat seems to be making $2,000 a month just from this 1 site? Why is his 1 site so successful?
This is why I made this post. Let's break his site down and figure this out together. Shall we?