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Keyword Effectiveness Index (KEI)

by krishacetravison
6 replies
  • SEO
    • |
Guys, do you have an idea on how to get the total KEI of a particular keyword? Please shed a light on it because I'm really having a hard time in getting it.

Thanks!
#effectiveness #index #kei #keyword
  • Profile picture of the author erskinem
    KEI is = (volume of searches per day)^2/(total number of competitors)

    So the volume of searches per day is the number of times a particular keyword is searched for and the total number of competitors is the number of other search results that appear for that term.

    That's the formula, but I don't know a lot of folks that go by KEI anymore to judge competition. Most folks these days look at the top 10 results and see if they can outrank them.
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    • Profile picture of the author chukcha
      I usually look at following

      1. Exact searches in GKT
      2. SERPS results
      3. Top 5 results (Pagerank of a page and domain and number & quality of backlinks)
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      • Profile picture of the author antony05
        The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.

        Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. In this case, the KEI 0.002.

        The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.
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        • Profile picture of the author Keyword Donkey
          This article helped me understand what KEI is: keeyword.com/keyword-effectiveness-index-kei-2
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  • Profile picture of the author fmnely1
    THANKS SO MUCH FOR THIS SIMPLE BUT WELL EDUCATIVE TOPIC RAISE
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    Long Kept Guru Secret Traffic Heaven Download :Now http://www.filedropper.com/trafficheaven
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  • Profile picture of the author SerenaGomez
    Keyword Effectiveness Index (KEI) compares Popularity with the number of competing web pages to pinpoint exactly which keywords are most effective for your website. Here is the formula:

    (Popularity * Popularity)/Competition
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