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How Much For Google Placement Ads?

by kenwarrior
13 replies
  • SEO
    • |
I have a trading product I sell, I created a new campaign, turned search off, I wrote a plain adwords ad and selected approx 160 placement domains using trading as a keyword, set a $50/day campaign limit, set my CPC to $0.05 and waited for 1 day, nothing happened.

I've been increasing my max CPC by 0.05 increments, now at $0.15, still nothing happening, no impressions, is this just an expensive market for clicks even on the content network?
#ads #adwords #content network #cpc #google #placement
  • Profile picture of the author dburk
    Hi kenwarrior,

    Placement ads can be very expensive if you are placing them on sites with lots of advertisers competing for ad space. However if it's only been one day, your ads probably haven't been approved yet. You must wait for a human review before they will start to display.

    I would suggest making your starting bids much higher and then lower them after they start to get impressions. This will give you valuable data to use when planning your bidding strategy.
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    • Profile picture of the author kenwarrior
      Originally Posted by dburk View Post

      Hi kenwarrior,

      Placement ads can be very expensive if you are placing them on sites with lots of advertisers competing for ad space. However if it's only been one day, your ads probably haven't been approved yet. You must wait for a human review before they will start to display.

      I would suggest making your starting bids much higher and then lower them after they start to get impressions. This will give you valuable data to use when planning your bidding strategy.
      With the max CPC still set at $0.15 today I started to see a few impressions on a couple of sites (out of 167) but I noticed these were not the best sites, more general sites so the clicks would be cheaper I suspect

      I'll raise my CPC to $0.20 today and see what happens
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    • Profile picture of the author kenwarrior
      Originally Posted by dburk View Post

      Hi kenwarrior,

      You must wait for a human review before they will start to display.

      .
      My ads were text only, not images, I did not think they would have a human review?
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      • Profile picture of the author dburk
        Hi kenwarrior,

        Your text ads won't display on the Content Network until after a human review.

        From the sound of things, you are still bidding way too low. The greatest advantage of placement ads is that you can target traffic that converts at a much higher rate than most other traffic.

        These higher converting sites will generally require higher bids to win an available ad slot. The CPC for some of the best converting traffic will often be higher than traffic on the Search Network, yet more profitable. If you bid too low you will never discover this traffic.

        You need to rethink your bidding strategy if you want to take full advantage of Placement Targeted ads.
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        • Profile picture of the author kenwarrior
          Originally Posted by dburk View Post

          Hi kenwarrior,

          You need to rethink your bidding strategy if you want to take full advantage of Placement Targeted ads.
          I've raised my bid to $0.20 now, I want to see at what point the impressions will start, I'm not in a hurry, I don't want to pay more than I need to, this is the only way I know to find the threshold point
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          • Profile picture of the author lhamp
            I checked with Micro Niche Finder and for the word trading the going #1 click price is $5.74.
            I believe that's due to the forex market.

            Cheers
            Larry
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  • Profile picture of the author e-service
    you should look the status when you click to the keyword, it'll show you how much should you incrase
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    • Profile picture of the author kenwarrior
      Originally Posted by e-service View Post

      you should look the status when you click to the keyword, it'll show you how much should you incrase
      There are no keywords, it is a placement only campaign
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  • Profile picture of the author Traffic101
    I have the same problem as Kenwarrior. I found I could never find my ads online when I searched. Probably because I didn't bid as high as the competition. Do you have advice of how to master this technology. I have since stayed away from adwords as I seem to not be getting it.

    Thanks in advance.
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  • Profile picture of the author Solidsnake
    Banned
    Even if you spend $.50 per click, I don't think you will get a better result... sorry but google is very expensive... try spending your money in long-term seo.
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    • Profile picture of the author kenwarrior
      Originally Posted by Solidsnake View Post

      Even if you spend $.50 per click, I don't think you will get a better result... sorry but google is very expensive... try spending your money in long-term seo.
      I agree, I am focused on SEO but wanted to give placement a try as I've recently done a makeover on my site and wanted some quick feedback
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  • Profile picture of the author kenwarrior
    I've increased my max CPC to $0.25, still only getting very few impressions, I know that the trading niche is a VERY expensive keyword niche, I have several trading niche content adsense sites where I sometimes get $3+ per click, still I thought I'd do my own research this time rather than relying on Guru's
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  • Profile picture of the author kenwarrior
    ok, I closed the campaign, trading keywords are too pricey for this product, will focus on SEO!
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