Why does this happen with PPC?? what's going on

7 replies
  • SEO
  • |
Hey Warriors,

I've got a really weird PPC issue with adwords. I'm in a niche that I know has a lot of daily impressions. According to several fairly accurate keyword tools my campaign should be getting about 8,500-9,000 impressions per day on the low end.

I set up the campaign making sure all site quality parameters were met and the ad groups were constructed properly using tightly targeted keywords.

I launched the campaign and have been getting tremendously low impressions.

I have the budget set at $400 per day to buy maximum clicks, the "accelerated ad placement" is on, and I use the "rotate ads evenly" feature for split testing purposes. I have my bids custom set for each keyword to keep the adds on the first page between positions 2-6.

Why am I getting such low impressions for keywords that I know are more trafficked than this? It's very strange and the tech team at google doesn't seem to be able to tell me anything other than "make sure your campaign is built properly and bid prices are set right".

Well I did all that and still have horrendously low impressions. So far I've gotten only 334 impressions today. It should be more like seven or eight thousand by now.

Any ideas on what to do to fix this?? The adwords account is fairly new. And the sites domain is only about a month old. Could this be causing the ultra low impressions in spite of the fact that I have the bids set right and the daily budget sky high?

I appreciate your ideas.

Andrew
#happen #ppc
  • Profile picture of the author Wah Bhatti
    wait a couple of days google has done a lot of wierd things starting feb
    Signature
    http://www.youroutsourceteam.com/
    "You can get anything in life you want if you help enough people get what they want." -Zig Ziglar
    {{ DiscussionBoard.errors[481969].message }}
  • Profile picture of the author Easy Cash
    Check the amount of locations you have chosen. Choose worldwide and it should go up pretty fast.
    {{ DiscussionBoard.errors[482207].message }}
  • Profile picture of the author dburk
    Originally Posted by AndrewK View Post

    Hey Warriors,

    I've got a really weird PPC issue with adwords. I'm in a niche that I know has a lot of daily impressions. According to several fairly accurate keyword tools my campaign should be getting about 8,500-9,000 impressions per day on the low end.

    I set up the campaign making sure all site quality parameters were met and the ad groups were constructed properly using tightly targeted keywords.

    I launched the campaign and have been getting tremendously low impressions.

    I have the budget set at $400 per day to buy maximum clicks, the "accelerated ad placement" is on, and I use the "rotate ads evenly" feature for split testing purposes. I have my bids custom set for each keyword to keep the adds on the first page between positions 2-6.

    Why am I getting such low impressions for keywords that I know are more trafficked than this? It's very strange and the tech team at google doesn't seem to be able to tell me anything other than "make sure your campaign is built properly and bid prices are set right".

    Well I did all that and still have horrendously low impressions. So far I've gotten only 334 impressions today. It should be more like seven or eight thousand by now.

    Any ideas on what to do to fix this?? The adwords account is fairly new. And the sites domain is only about a month old. Could this be causing the ultra low impressions in spite of the fact that I have the bids set right and the daily budget sky high?

    I appreciate your ideas.

    Andrew
    Hi Andrew,

    Where are you getting your 8,500-9,000 impressions number from? What are your actual quality scores? Have you tried raising your bids?

    Low CTRs will cause your QS to drop and lower your impressions. Are you advertising in the Content Network or just Search?
    {{ DiscussionBoard.errors[483049].message }}
  • Profile picture of the author stevecl
    Are you using broad match?

    Steve
    Signature

    I started with nothing and still have most of it left!

    {{ DiscussionBoard.errors[483279].message }}
    • Profile picture of the author Andrew Kryzak
      Thanks for the replys!

      Don- The 8000-9000 impression number is an average of two keyword tools, Market Samurai, and google keyword tool.

      My actual quality score for the site is 7 out of 10. This seems decent but not great. I dont think it would stop my campaign from running properly though... do you?

      I have not tried raising bids. However the bids are high enough for middle of first page placement for all ads. Do you think raising them even higher would get things moving?

      I do not have the content network turned on. I have the "google search and search partners" selected.


      Steve, for all keywords I am bidding on broad, phrase, and exact match.

      Does any of this add up? Has my account somehow been flagged or something. It's very weird.

      Thanks all the great ideas and help!

      Andrew
      {{ DiscussionBoard.errors[483843].message }}
      • Profile picture of the author dburk
        Hi Andrew,

        When using the AdWords Keyword Tool you need to make sure that you have the proper country and language selected and select exact under the match type selector, to get the number of searches for that search term. Exact match in the Keyword tool does not mean the same as exact match in your ad group keywords.

        This can be confusing but it is explained if you read all the documentation for the statistics that the keyword tool displays.

        Again for clarification, use the exact match selection in the Keyword Tool to get the actual number of searches for a particular keyword.
        {{ DiscussionBoard.errors[484207].message }}
  • Profile picture of the author MarQueteer
    Looks like you have done everything right. I'd guess it's really some wrong values given in the keyword tool, it's not always that accurate.
    {{ DiscussionBoard.errors[484708].message }}

Trending Topics