Rank domain or pages?

3 replies
  • SEO
  • |
I am creating a website for a client who deals with web development/design.

Is it a good idea to rank the domain for multiple keywords in similar niche or create separate pages for each keyword and rank each page?
#domain #pages #rank
  • Profile picture of the author brandonbaker
    Rank the homepage for the most difficult keyword, rank inner pages for everything else.
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    • Profile picture of the author MikeFriedman
      I would do both.
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  • Profile picture of the author eurekapsycrille
    Do both. But I would strongly suggest to prioritize pages that users are looking for. What I mean is, make pages that will give users what they need directly. Since that is a web design/development website, rank pages that will meet the searchers needs.

    For example, users will probably not looking for the "homepage" if they are looking for a web design services.

    So, do both and anticipate what keywords the users will type in the query and make a specific page for it. And work to have a good ranking for those pages.
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