Google is so mean and unfair aye?
Just remember, Every time someone goes down in rankings it also means someone else is going up.
I see so many threads here, (and many other places,) Where people want to know the secret to seo, the magic bullet to backlinks, How dense should my keywords be, Should I still leave replies on no follow blog comments etc...
The truth is... Who cares.
I just read a great post here..
Never Worry About an Algorithm Update Again, a History | SEOmoz
It sums up the whole seo thing rather nicely I think. Real seo is just simply good marketing. Offering an amazing product and getting real people engaged with your site/brand. It's about adding real value to peoples lives.
I mean think about it...
Go to alexa.com and have a look at the top trafficked (..Is that a word? I'm not sure,) sites. They are all the big brands like google, facebook etc. Now do a backlink check on those sites.
Wow! They have a rather impressive amount of those backlinks thingys don't they!
Now, Do you think they have an seo team that goes out and posts articles on article directories. Or people that post spammy comments on other peoples blogs all day to get those backlinks.
NO. Of course not.
Instead they have added some sort of REAL VALUE to the world.
The problem with this for many people is that this tactic is not a get rich overnight scheme... INFACT it might even be considered by some as HARD WORK. And so they keep using their article spinners and those crappy forum profile creation bot thingy-ma-jigs..
Which is all fine and good. I mean these tactics do work of course.
But there will come a day when they won't.
The Question is...
Are you going to be worried when that day comes?
Are you not even going to notice because you are just too busy adding value to your market and therefore unaffected by the change?