11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

Adsense CPC and clicks

by Franksol
10 replies
  • SEO
    • |
Does the Adword tool or any other tools such as semrush show the true cpc values?

For example, I've a site that is ranking high for a keyword with cpc value of $6 but the clicks I've been getting are only maxed at $1 cpc.

Am I missing something here?
#adsense #clicks #cpc
  • Profile picture of the author outwest
    Where did you see $6 CPC

    look on google "contextual" tool on adwords tool
    thats the true CPC

    the CPC that displays next to the kws? not accurate, there have been several threads about this
    Signature
    Tech article writing .Native English Speaker(with Proof)
    specializing in SmartPhones , Internet security, high tech gadgets, search engines, tech shows, digital cameras.
    {{ DiscussionBoard.errors[5493360].message }}
    • Profile picture of the author Franksol
      Semrush and some other non-google tools show $6 CPC. So I guess they are not very accurate?

      Originally Posted by outwest View Post

      Where did you see $6 CPC

      look on google "contextual" tool on adwords tool
      thats the true CPC

      the CPC that displays next to the kws? not accurate, there have been several threads about this
      {{ DiscussionBoard.errors[5493383].message }}
      • Profile picture of the author outwest
        Originally Posted by Franksol View Post

        Semrush and some other non-google tools show $6 CPC. So I guess they are not very accurate?
        i Asked WHERE you saw the CPC
        If its in the contextual tool its accurate

        if its displayed next to the kw in the normal kw list that comes up, thats way inflated

        Semrush? I dont look at that,, its a third party APP, I look at what Google says it pays, not some other company says Google pays
        Signature
        Tech article writing .Native English Speaker(with Proof)
        specializing in SmartPhones , Internet security, high tech gadgets, search engines, tech shows, digital cameras.
        {{ DiscussionBoard.errors[5493576].message }}
        • Profile picture of the author paulgl
          You can find the true CPC by actually getting a click on your site.
          That will represent 68% of the CPC.
          Then, and only then, will you find the true CPC. Every site
          is different and there is no way to tell. Plus, it's an auction,
          Changing every time your page loads, new adwords users
          come in, old ones leave, new campaigns started, users
          target your site, etc.

          Paul
          Signature

          If you were disappointed in your results today, lower your standards tomorrow.

          {{ DiscussionBoard.errors[5493610].message }}
  • Profile picture of the author Franksol
    Also, in the adwords tool, the CPC shown is also much higher. Based on experiences, does anyone has close to accurate CPC clicks?
    {{ DiscussionBoard.errors[5493522].message }}
  • Profile picture of the author Maraun
    Check the context targeting tool. It is a few menu items below the keyword tool. This one shows the actual bids for Adsense sites as opposed to bids for search ads.

    Also, check my sig. The guide explains a few other things.
    Signature
    {{ DiscussionBoard.errors[5493572].message }}
  • Profile picture of the author Maraun
    You also have to know the CPC value you get from Google is what Advertisers PAY for the ad, NOT what you receive.

    Also not all ads are equal. Ads above the fold have a higher payout than ads at the bottom of the page, so it also depends where people click.
    Signature
    {{ DiscussionBoard.errors[5493603].message }}
  • Profile picture of the author Franksol
    Thanks everyone for your inputs. Guess I'll stick to checking the cpc with the adwords tool.

    @outwest,
    I saw the cpc within the normal kw list and not the contextual tool. So I guess that's where my problem is.

    Thanks for pointing it out!
    {{ DiscussionBoard.errors[5493933].message }}
  • Profile picture of the author timbarker
    Banned
    All tools can't give you exact CPC of every keywords. Google Keyword Tool, SEMrush, Market Samurai doesn't give exact CPC. But Google Contextual Tool on Google Adwords gives ideas about the CPC of the keywords. So try analyzing your keywords on this tool and it will give you exact ideas of your keywords CPC.
    {{ DiscussionBoard.errors[5494055].message }}
  • Profile picture of the author ldiaz117
    Ok but why the major difference in keyword tool and contextual?
    Signature
    {{ DiscussionBoard.errors[5495403].message }}

Trending Topics