I do a lot of testing and consider myself quite knowledgeable when it comes to SEO. However, I was wondering if any Warriors have tested EMD sniper sites vs. building larger authority sites.
Based on my test results I believe EMD (exact match domains) do carry a lot of weight, especially for long-tail keywords in niches that are not very competitive.
But, I feel that Google is giving more authority lately to larger sites and would like to see sites with more than just 3 - 5 pages and an EMD.
Which one of the following options do you feel will work the best, based on your test results:
Option 1: EMD Sniper Sites
Domains: Three different domains (just a stupid example)
Option 2: One domain.
Domain: One domain with different pages
Option 3: Same as option 2 but tld is generic.
Would you build three seperate sniper sites with EMDs around a very specific long-tail keyword or would you build a larger site with a page for each keyword?
Please let me know if you have tested this and what your results are. If you have not tested it feel free to give your opinion but please motivate what you are saying.