If I change WP theme will harm my site SERPS?

14 years ago

Originally Posted by Spartan78

Hello everybody !
I actually use CTR theme for my Adsense website. I want to make my website more complex, and I want to change my actual theme with Thesis theme. Almost all my pages are on first and second page on Google. Can anybody tell me if this change will affect my position in SERPS ?
Thank you!

It could negatively impact your current serp positions. I have changed themes on a number of sites over the years and in most cases the rankings aren't affected.

The thing to keep in mind is your on-page optimization. If you are heavily optimized right now and change to a theme that has very little optimization, then you may see a drop in rankings.

Keep that in mind when changing the theme and make sure your page is either optimized close to the same as it now, or better.

Other than that you shouldn't have an issue.

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CombatMode

14 years ago

Its not the theme but the content that affects the rankings. I have switched so many themes for my website keeping the content same but no change in SERPs. I guess there is nothing to do with what theme you have, you should focus on quality content.

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patrich

14 years ago

Originally Posted by BTBAMBB27

Its not the theme but the content that affects the rankings. I have switched so many themes for my website keeping the content same but no change in SERPs. I guess there is nothing to do with what theme you have, you should focus on quality content.

It has a lot to do with what theme you choose. For instance, 1 theme may use h1 headings for the titles, while another may use an h4. One may have the keyword/title in the footer which increases the keyword density on the page. One may use h2's in the side bar while another may just be a bold text, the list goes on and on.

All of these changing can affect your on page seo, which as a result could affect your rankings. The content stay the same regardless of what theme you choose, so content really has nothing to do with it.

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CombatMode

14 years ago

Originally Posted by patrich

It has a lot to do with what theme you choose. For instance, 1 theme may use h1 headings for the titles, while another may use an h4. One may have the keyword/title in the footer which increases the keyword density on the page. One may use h2's in the side bar while another may just be a bold text, the list goes on and on.

All of these changing can affect your on page seo, which as a result could affect your rankings. The content stay the same regardless of what theme you choose, so content really has nothing to do with it.

No offense Patrich , but On Page SEO is the first thing you should consider while thinking about getting your site to the top of search engines. And yes i agree with you on the point that different themes use different layouts with respect to tags , yet they are fully customizable. Further ,onpage SEO nowadays has got very little to do with rankings. Its all about building quality backlinks.

I have seen many websites , zero onpage optimized ranking higher than the others with good onpage optimization but with less backlinks. I guess you will agree with that.

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patrich

14 years ago

Originally Posted by BTBAMBB27

No offense Patrich , but On Page SEO is the first thing you should consider while thinking about getting your site to the top of search engines. And yes i agree with you on the point that different themes use different layouts with respect to tags , yet they are fully customizable. Further ,onpage SEO nowadays has got very little to do with rankings. Its all about building quality backlinks.

I have seen many websites , zero onpage optimized ranking higher than the others with good onpage optimization but with less backlinks. I guess you will agree with that.

Apparently, In your haste to increase your post count, you did not read the OP very well. He already has rankings, he is concerned that changing his theme will affect the rankings he already has, which means that his content has nothing to do with this. Because it will not change when he changes the theme.

What will change, is his on-page seo should the theme he changes to, be different.

And again, in your haste to increase your post count, you apparently did not read my post which said everything that could possibly be a concern as far as on-page seo goes.

So, no offense taken lol

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CombatMode

14 years ago

Originally Posted by patrich

Apparently, In your haste to increase your post count, you did not read the OP very well. He already has rankings, he is concerned that changing his theme will affect the rankings he already has, which means that his content has nothing to do with this. Because it will not change when he changes the theme.

What will change, is his on-page seo should the theme he changes to, be different.

And again, in your haste to increase your post count, you apparently did not read my post which said everything that could possibly be a concern as far as on-page seo goes.

So, no offense taken lol

Lets not make this thread a "WAR ROOM" , no arguments from my side. Your point regarding changes in tags was taken in my previous post and yes i did read both of your posts very well. The only point i wanted to make was that if you like a theme more than the other , its easy to inherit the on page seo faetures of the previous one to the later one, hence relieving the OP from his concern. May be i didn't make that clear enough or may be you didn't realize it . Either way , i respect all the valuable thoughts posted , included yours.

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Legit SEO

14 years ago

Originally Posted by BTBAMBB27

No offense Patrich , but On Page SEO is the first thing you should consider while thinking about getting your site to the top of search engines. And yes i agree with you on the point that different themes use different layouts with respect to tags , yet they are fully customizable. Further ,onpage SEO nowadays has got very little to do with rankings. Its all about building quality backlinks.

I have seen many websites , zero onpage optimized ranking higher than the others with good onpage optimization but with less backlinks. I guess you will agree with that.

No offense, but you're a moran.

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CombatMode 14 years ago

Originally Posted by talkmeow

No offense, but you're a moran.

You could have posted something useful!!!! You are good at spoiling communities it seems. Had a fight at home today?
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- Legit SEO 14 years ago
  
  Originally Posted by BTBAMBB27
  
  You could have posted something useful!!!! You are good at spoiling communities it seems. Had a fight at home today?
  
  Yes, my wife left me and while she was pulling out the drive way she ran over my dog. At least the super bowl is tomorrow.
  
  Thanks
  
  Signature
  
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Spartan78 14 years ago

Thank you for your advice. I was thinking to change my current WP theme witch is CTR theme with Thesis theme. From what I read Thesis is the best SEO theme.
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- CombatMode 14 years ago
  
  Originally Posted by Spartan78
  
  Thank you for your advice. I was thinking to change my current WP theme witch is CTR theme with Thesis theme. From what I read Thesis is the best SEO theme.
  
  Wish you luck with your changes. All the best!!!
  
  Thanks
  
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heavens9002

14 years ago

not at all. Changing themes doesn't effect SERPS. I do all the time...

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markv 14 years ago

Changing to a poorly optimised theme from a well optimised one will lower your position in the serps over time. By poorly optimised, i mean slower loading, bloated code, multiple h1 tags etc etc
Conversely, changing to a better optimised theme, faster loading pages with good use of H1 and other tags will help you to rise in the serps.

Thats my experience anyway on several sites that i have changed themes on.
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- Spartan78 14 years ago
  
  Thank you guys !
  
  Thanks
  
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