I've read several threads here and there seem to be conflicting opinions when it comes to pagerank. I think everyone seems to be of the opinion that having your pages ranking well for your keywords is a great thing.
However, I see many people obsessed about backlinking and what they need to do to get their pages ranking well. They talk about .edu links and .gov links and so many other SEO methods.
Then again, I hear those who say that you should not really worry about your pagerank. They say, just write unique and relevant content and your pagerank will take care of itself.
I'm a bit confused here. Do I go out of my way to find proactive ways of building the pagerank of my site (pages) or do I just keep offering great content, leaving thoughtful comments on blogs, offering guest posts and let the pagerank build itself?