Might be a noobie question but I'm just starting my personal IM career (I've been working for other thus far) so please bare with me.
I was wondering if for Adsense maybe it would be better to create a macro niche site that targets general, mass search volume keywords with low competition... and try and make into authority site.
Or maybe it's better to create allot of micro niche sites that target specific keyword with relatively low search volume, and low-medium competition but are more sale targeted...
I would think that for affiliate marketing the micro niche site option is better as it creates higher CPA, but for adsense the more traffic you get the better no?
Please share your thoughts, opinions and experience as you see fit.
Every response would be greatly appreciated!