Difference between Black Hat and White Hat SEO.

49 replies
  • SEO
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Hey Guys..!!

What does Black Hat and White Hat SEO means..???
Whats the difference bet'n both..??

Please share a thought..!!
#black #difference #hat #seo #white
  • Profile picture of the author Ayush Sharma
    There isn't a much difference..

    White hat just means building proper backlinks without using any illegal or mass software..

    Black hat just means using a mass commenter or any software to get the backlinks..

    That is the difference i only know..there maybe more..

    Ayush
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    • Profile picture of the author wellm97
      Originally Posted by Ayush Sharma View Post

      There isn't a much difference..

      White hat just means building proper backlinks without using any illegal or mass software..

      Black hat just means using a mass commenter or any software to get the backlinks..

      That is the difference i only know..there maybe more..

      Ayush
      I am not agree with you dude.
      There is huge difference b/w both.
      Black hat is a method that S.E do not accept and any site using black hat techniques could be caught by S.Es any time and penalized.
      and
      White hat is an ethical seo technique which helps you to get higher S.E rankings
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  • Profile picture of the author AravGupta
    Try using the search option here and you will find all the relevant threads/posts for your query.
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  • Profile picture of the author Ndot India
    Black hat SEO - It is nothing but back link building after violating the search enignes terms and conditions

    White hat SEO - It is also a back link building by following the search engines terms and conditions.
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  • Profile picture of the author megawarrior
    Blackhat is not neccessary illegal, but it attempts to trick search engines' algorithms to rank sites higher in SERPs.
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  • Profile picture of the author tom45432
    Black hat seo is 100% illegal way and white hat seo is 100% legal way. Search engine like white hat seo methods and hate black hat seo methods. doing seo with following all rules and regulation of seo is called white hat seo and doing seo act without following rules of seo is called black hat.
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    • Profile picture of the author johnnydepp
      White hat is all that is allowed by the search engines. Black hat is all the sneaky strategies to trick the search engines. Blackhat will not survive for long term, as search engines update their softwares often and will penalize you.
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  • Profile picture of the author ashleysmith12
    HI
    white hat techniques comes under the search engine policies and black hat are not under the polices of search engine, neither it is liked buy the search engine.
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    • Profile picture of the author jamesace
      White hat just means building proper backlinks without using any illegal or mass software..

      Black hat just means using a mass commenter or any software to get the backlinks..
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  • Profile picture of the author reninter
    Generally we know seo two hats
    Black hat and white hat right?
    Google always like white hat/organic seo, when ever we're going gaainst google webmaster guide line, simple call black hat.
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  • Profile picture of the author adarsh2k5
    I believe black hats and black doors are carefully tracked by google/bing and being blocked quickly. No real reason to use the black techniques anyway.
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  • Profile picture of the author Rough Outline
    True white hat is getting purely legitimate links and not automating, things like social bookmarks, web 2.0s, guest blog posts.

    Grey hat is when you automate these tasks, I don't see a problem with automating but it can be seen as gaining an unfair advantage.

    Then there is black hat which is just spamming the sh- out of everything. Mass blog comment blasts, mass spun article submissions etc. Things that just pollute the internet.
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  • Profile picture of the author WebMarketWiz
    Black hat methods Google does not like and could sandbox your website.
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  • Profile picture of the author pianochris
    Don't forget the cloaking
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  • Profile picture of the author Genesis1
    Try to got white if you don't want to wake up in the morning and see all your websites sandboxed or deindexed
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  • Profile picture of the author shophia
    Appropriate and keyword rich excellence content is the condition of both users and search engines. White hat focuses on making of good quality content. Black hat creates use of hidden content which is overstuffed will keywords usually in the form of white text on the white background pages.
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  • Profile picture of the author marieluy143
    Blackhat - Short term ranking..

    Whitehat - Long term ranking...
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  • Profile picture of the author Stuart william
    Black hat seo technique is consider as unethical seo technique, Your site get penalized by using those technique. According to google guidelines you should follow ethical seo technique to get better ranking and traffic.
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  • Profile picture of the author Jeremiah L
    Blackhat is based on illegal methodes that can get you ban from google search engine.
    You are flooding the web with your backlinks.
    Whitehat means that you're flooding the web without getting banned from google search engine;
    I could say that Whitehat is the nicer way to flood the web.
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  • Profile picture of the author David williamm
    Blackhat seo techniques helps you in getting traffic in quickly manner, you can get banned by search engines by using unethical seo techniques. Whitehat seo technique can helps you in getting traffic from organic results
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  • Profile picture of the author sunray
    There is no law saying that you cannot stuff your website with keywords, cloak content or buy backlinks--all in Google's eyes black hat. The only part of SEO which really is illegal is hacking sites for placing secret backlinks. As far I've visited black hat forums, they don't discuss such activities there. So, both are perfectly legal. As of today, Google is not given any legislative powers yet.

    There really isn't much substantive difference and no clear distinction between the two. Both have the same goal--beat the competitors and have a good rating on SERPs. Google dislikes every SEO effort, they would like everything happen naturally, without webmasters thinking about search engines at all. With white hat you usually can make an innocent face and pretend that everything did happen naturally, while with black hat it's clear and simple: content cloaking or keyword stuffing don't happen by itself. And, it's much more likely to get punished (site removed from the index, being sandboxed etc.)
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  • Profile picture of the author zabalex
    To better understand the WHITE HAT METHOD, read the Guidelines provided by the Search engines and follow what they say. Doing anything other than that is BLACK HAT.
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  • Profile picture of the author Mark Hoffman
    white hat is good when learning SEO but to really do anything productive you need to use blackhat
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  • Profile picture of the author Jeff Bronson
    It could be said anything you do specifically for "gaining backlinks" could be considered black hat, even putting your content on web 2.0 sites, etc - depending upon who you ask.

    In a perfect world, we'd all create great content, videos, infographics and people would snatch them up and host on their well known sites and we get plenty of "merit based" inbound links. Sadly , it rarely happens like this.
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  • Profile picture of the author evertd
    The responses in this tread is hilarious ...

    Black hat is illegal? Is the internet police going to show up at your house and put you in jail? Exactly who is this internet police that decide what is illegal and what not? What is their jurisdiction? Is this some secret international task force funded by every country that is connected to the internet?

    Violating google's terms and conditions? Google chooses to spider your website (aka scrape and steal your content for their own use), you are not forcing them to visit you. You can only violate a website terms and conditions when you use that site. You might be violating the terms of the sites you use for your spammy backlinks.

    The correct terminology, in my opinion, is to say that you are not following google's webmaster guidelines. But that is neither illegal nor violating anybody's terms and conditions. That is something anybody can do of their own free choice.
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  • Profile picture of the author dgdgraphic
    Black hat and white hat seo is main focus on page rank. White hat seo is generally one way link and black hat seo is two way link, three way link, reciprocal link.
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  • Profile picture of the author Virtual Force
    Black hat techniques are illegal ways to promote your site and if it caught by Google then it may be penalized.
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  • Profile picture of the author uoftenwinny
    White hat SEO is good for you to promote your site.
    Black hat is not legal. Sure if it caught by google it maybe punished.
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  • Profile picture of the author Mark watling
    The ways for optimizing a website which are legal in Google's eye are white hat seo and those which are illegal are black hat seo.


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  • Profile picture of the author Atcob2b
    White Hat SEO means it is the legal activity whatever you do in off page SEO that is accepted by Google and all other search engines.

    While black hat SEO means it is spamming work that is considered as illegal activity in SEO which is not acceptable by Google or any other search engine.
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  • Profile picture of the author LiftMyRank
    White hat SEO means optimizing your site correctly and creating good content that will get syndicated bringing you links the natural way, that's what google wants us to do, however in the real world to compete in search you need to artificially build links.......i.e....black hat
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  • Profile picture of the author GyuMan82
    I wrote an extensive article on the subject here a couple weeks ago:

    Black Hat SEO: Join The Dark Side
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  • Profile picture of the author sunray
    Why people use words the meaning of which seems to be completely unfamiliar to them? The use of the words legal/illegal in this thread is totally anecdotal.
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  • Profile picture of the author PriceMaster
    WhiteHat SEO ftw if you want to stay competitive in the long run.
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  • Profile picture of the author davidpattrick12
    A discussion of black hat and white hat SEO is as pointless as a discussion of the difference between black and white witchcraft. White hat seo is where you obey the search engine rules and do not use manipulative methods which would be against their TOS.
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  • Profile picture of the author CyborgX
    White hat SEO means ethical ways of promotion. It helps to get good & long term results.
    Black Hat SEO emans unethical ways of promotion. It gives instant results but serach engine banned the websites for such type of unethical work.
    So always apply white hat seo techniques to promote your website
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  • Profile picture of the author webseomoz
    White hat just means building proper backlinks without using any illegal or mass software..

    Black hat just means using a mass commenter or any software to get the backlinks..
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  • Profile picture of the author Austin80ss
    Main difference between strategies applying for SEO, white or black methods
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  • Profile picture of the author Elfen Lied
    White Hat SEO is the ethical practice and Black Hat is the unethical SEO. Examples of Black Hat are hidden content, keyword stuffing, doorway pages, cloaking, and link farming among others. White hat SEO are quality content and effective use of keywords.
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  • Profile picture of the author Michael Ten
    White hat is sustainable, black hat is not.
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  • Profile picture of the author Curtis2011
    Originally Posted by Evans Vargas View Post

    Hey Guys..!!

    What does Black Hat and White Hat SEO means..???
    Whats the difference bet'n both..??

    Please share a thought..!!

    Black hat = trying to trick your way to a spot on the SERPs that your content doesn't really deserve.

    White hat = optimizing your site, but without any shenanigans.
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  • Profile picture of the author jipolis7
    Actually the main difference is the legality of them. One is legal and other is illegal. White hat is legal and on the other hand black hat is illegal.
    White hat covers all the solid and perfect systems of SEO and black hat covers the tricks and duplicate ways as well as the use of some automated software to take the rank of search engine. Again there are some other SEO process. You can take a look at those here -

    White versus Gray – What SEO Hat are you wearing?
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  • Profile picture of the author daddykool
    Other than how people, that know nothing about either and thus deem one bad and one good, NO REAL DIFFERENCE!

    They both do what people want them to do, one a bit quicker than the other
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  • Profile picture of the author Make Money Ninja
    I saw a bunch of replies and the first ones butchered it. So i thought i would tell you the real definition:

    White: Doing no "link building". Focusing on content development.

    Grey hat: Everything in between.

    Black hat: Mass spamming, hacking domains for links etc.

    What is effective? Elements of both. Depending on your risk tolerance.
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  • Profile picture of the author CyborgX
    black hat = short term, unethical gains (Possibility of being banned by search engines)

    White hat = Ethical SEO techniques and long term gains.
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