Adwords: Display Network vs. Search
- SEO |
I'm sure this stuff has been answered before, but I couldn't find many responses so I'll ask anyway.
- Why do people encourage the Display Network over Search? I've read that it is cheaper and more reliable, but I haven't always found that to be the case. Any examples would be appreciated.
- When people suggest using the Display Network, are they talking about text ads, display ads, or both?
- When targeting keywords, is there any case when you'd use broad search?
- In IM, is retargeting an effective tactic?
- Lastly, I'm paying way too high of a CPC for my Display Network ads on my current campaign right now. Will the price drop as my CTR improves, or is that just the cost of the keyword?