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Google Analytics Bounce Rate

by anonymous168
6 replies
  • SEO
    • |
Hello Everyone,

I'm new to this forum, I am currently analyzing google analytics for a website and I've encountered something very weird. The website had a standard of 50% bounce rate for a period of 1-2 years, and all of a sudden the bounce rate dropped to 10% over night and is holding ever since. There was no large media or notable events that happened on that day, and no google adds, does anyone have any idea how this can happen? This is a great but bounce rate doesn't change over night?
#analytics #bounce #google #rate
  • Profile picture of the author krestup
    Maybe your visitor are engaging in your website
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  • Profile picture of the author patey88
    In analytics if you click on Standard Reporting at the top, and then on the left side you expand Content, Site Content, and click on Landing Pages... above the chart there will be a link that says Entrance Paths.

    Click that, and it will show you where visitors who landed on your main page went next. Where it says "Users started at this landing page" you can click the dropdown and look at paths for visitors who landed on internal landing pages.

    For each landing page, it shows you the list of second pages and how many visitors went to each.

    Maybe this will help you. If you see a lot of visitors going from the landing page right to the same page, they're probably clicking Refresh for some reason.
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    • Profile picture of the author ThatAblaze
      It's so hard to tell what actually happens in google analytics. It won't really help now, since you won't have any data, but I suggest you sign up with getclicky. com. I fund it MUCH easier to track changes in behavior using that site.
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      • Profile picture of the author TBInternetMarketing
        Did you change anything? Content, title etc?
        I've found that bounce rate is closely related to the quality of traffic. If your traffic is interested in what you are offering they will click around. Where is your traffic coming from at the moment? Is it more targeted perhaps which would lead to a lower bounce rate?

        Either way, embrace it and enjoy it. Well done!
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        • Profile picture of the author AskJon
          Originally Posted by TBInternetMarketing View Post

          Did you change anything? Content, title etc?
          I've found that bounce rate is closely related to the quality of traffic. If your traffic is interested in what you are offering they will click around. Where is your traffic coming from at the moment? Is it more targeted perhaps which would lead to a lower bounce rate?

          Either way, embrace it and enjoy it. Well done!
          There's many factors responsible for bounce rate and TBInternetMarketing post is a really good start to understand the reason of your bounce rate change! Since we don't have any data I'll assume you didn't change anything from your site recently. My guess like TBInternetMarketing would be that the quality of your traffic increase, maybe because you now rank for a new keyword wich bring quality interested traffic? Let us know more information man! But hope that helps a bit!
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  • Profile picture of the author SuzanneH
    Go to your site, right-click and then view the source code for double GA code. That's the most likely explanation.

    Suzanne
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