I have been reading the entire SEO forum for days now and I've decided to finally start my own threads to better help everyone here improve their rankings and overall SEO knowledge. To make everything easier for warriors to read and to keep my content organized I will dedicate each thread to a narrowed topic and answer any question you have! Of course, everyone is welcome to chime in and answer questions
I've decided to concentrate on on-page SEO at first since so many people here got hit by panda. The very first thing I'd like to discuss, and a factor that even experts tend to forget/undervalue is internal linking. For years now the secret formula to top ranking has been to dedicate 100% of our energy on off-page SEO, to acquire backlinks. Sadly, this kind of thinking often means that most SEOs didn't really care about their on-page and, even worse, about the user experience.
In my opinion, internal linking has 2 main benefits:
- "Link juice" distribution
- Better user experience
First, an internal link really has the same role as any inbound link; it tells search engines the importance of each page. In Google's words, your website basically "votes" for its most important pages. This is the main reason why homepages and category pages are stronger pages... Not many people here would be ready to outrank an amazon category page right? Well, the same should apply to you: by smartly inter linking your pages, you'll give more weight to specific pages and help them become stronger and climb the SERP. On bigger website, use this to target your category pages and home page. On smaller niche site, you should definitely link to your homepage and maybe to 1 or 2 secondary pages depending on how much content you have. (Pro tip: internal linking + deep linking = profit!)
Second, internal linking also means a better user experience. Could you imagine how painful navigating in Wikipedia would be if there was no internal linking between each article? This very factor is probably why wikis are so popular nowadays. How convenient it is to users to easily click on links and read what they're looking for! As everyone knows, user experience will become more and more important in a near future, so definitely take the time to interlink your articles and make these visitors happy!
Last, I think it's important to mention that internal links are probably the easiest quality links anyone can get (+ you have total control of the anchor text you're using!).
Feel free to ask any questions!