Importance of bounce rate?

2 replies
  • SEO
  • |
How important is bounce rate for your site? Who should we even care about bounce rate?
#bounce #importance #rate
  • Profile picture of the author ThatAblaze
    If you are doing CPC advertising that bounce rate is extremely important. It means people are costing you money without even really looking.

    If you're not doing CPC than bounce rate can still be a good thing to track. A high bounce rate means there is something that is turning people off before they even look at your site. It could mean your site is ugly, or that your presentation in the web search is out of line with your presentation on the main page.
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  • Profile picture of the author speedbird
    Bounce rate is important as it tells you how many people come from outside but don't spend time on your site. It might mean you need to improve on content or just the design when the bounce rate is high.
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