Do you run Facebook PPC ads?

by Dayne Dylan Banned

Posted: 14 years ago 13 replies

I'm just curious for those who successfully use Facebook PPC ads, how do you make it worthwhile for the long term?

Let me explain more of what I mean...

I would think that after just a few days, CTR would plummet since people will get used to seeing the same ad, etc. unlike PPC on search networks where you would get fresh new leads. Am I wrong to assume this? How do you combat this? Do you just keep targeting new people, niches, etc?

I would think the best way to use Facebook ads is to get people to optin, that way they can be marketed to down the line.

#ads #facebook #ppc #run

Elmar 14 years ago

You are right FB ads get burned out in about a week max two. What I do is every other week I change the image (besides split testing). Also pause the ads for a few weeks or a month.

It takes a while to master FB ads. I learned that the best place to direct FB ads is to content or a free offer and never to a sales page.

People are always updating their profiles and liking pages you are targeting so you will have a constant flow of new leads you just have to do a lot more work than Search PPC which is more of set and forget once you found the best keywords and copy.
- [ 1 ] Thanks
Signature

=> List Building Resources on my Blog <=
{{ DiscussionBoard.errors[5805309].message }}
julesw 14 years ago

Had success getting opt ins for free stuff..some leading to sales
I target very tightly, eg only people who like one big name IMarketer living in the US between ages of ....
each ad should be very targeted to improve CTR
- Thanks
Signature
WIN my Lanparte Smartphone or GoPro Gimbal! Get Ready Get Steady! Watch my Video Here:
VideoHero.com/win
{{ DiscussionBoard.errors[5805757].message }}
Dayne Dylan Banned 14 years ago

I would think trying to get opt ins would be the best, along with rotating images and pausing campaigns every now and then. At least that sounds like the best method so far. Maybe I'm wrong. I've always been more of a Search PPC guy, so this is indeed different.
- Thanks
- 1 reply
{{ DiscussionBoard.errors[5806171].message }}
- zigphreed 14 years ago
  
  Facebook is ok cant beat ad-words though, i would recommend it.
  
  Thanks
  
  {{ DiscussionBoard.errors[5806180].message }}
Dayne Dylan Banned 14 years ago

Google suspended my account for complete nonsense reasons, so I'm done with them.
- Thanks
{{ DiscussionBoard.errors[5806254].message }}
Genycis 14 years ago

I hear ya Dayne. That's why I'm slowly trying my hand with Yahoo/Bing's Adcenter... not too bad so far from what I can gather but I just started testing the waters though. I tried the FB ads and rotated but nothing... a click or two here and there if that, no conversions or anything. I think I'm done with them for a good while, again. lol.
- Thanks
Signature
Genycis
-- Absorbing & implementing. Need hip hop beats for your business needs? Hit me up!
-- Posting my experiences and so forth with my own blog.
{{ DiscussionBoard.errors[5807223].message }}
jasonverdera 14 years ago

You can't beat plain old SEM. It just boils down to FB PPC still being a distraction type marketing. Targeting is really good but you still have to get their attention away from them surfing FB. You're probably better off doing network ads (which is still a longshot from "intention to buy" searchers compared to SEM. The only way FB PPC was ever useful for me was for capturing up front opt ins.
- Thanks
{{ DiscussionBoard.errors[5807341].message }}
Dayne Dylan Banned 14 years ago

I agree Jason, up front opt-ins and maybe testing may be the only real use of FB ads as they seem to fizzle out quick after the initial launch. I'm going back to MSN/Yahoo PPC.
- Thanks
{{ DiscussionBoard.errors[5809625].message }}
jasonverdera 14 years ago

Why don't you just open up another google account? The search volume btw Google and MSN/Yahoo isn't even comparable.
- Thanks
- 1 reply
{{ DiscussionBoard.errors[5813420].message }}
- Dayne Dylan Banned 14 years ago
  
  Originally Posted by jasonverdera
  
  Why don't you just open up another google account? The search volume btw Google and MSN/Yahoo isn't even comparable.
  
  Can I do that though if one mine has already been terminated? Maybe open one up under a new business name, CC and bank account?
  
  Thanks
  
  {{ DiscussionBoard.errors[5817413].message }}
Aussie_Al 14 years ago

I have used FB ads in the past but not for selling (as I don't believe that that are effective). They are great for building a list and marketing to that list on the back end.

EG: instead of doing a PPC ad "dog collars for sale" I would do a "click like if you love German shepherds" and target dog lovers.Then build a community based on that (throwing in a sales pitch only every now and then)
- Thanks
Signature
Punk Lyrics
A-1 Survival
{{ DiscussionBoard.errors[5817503].message }}
patco 14 years ago

I am not sure if it is still effective. I was using it about 3-4 months ago to promote a product, it was very hard to make a sell, made some with Facebook, but the conversion was not just excellent and I just stopped this.. But I am sure it would work good for your website/blog/product, etc. if done properly
- Thanks
Signature

A blog that will show you How to Lose Weight with a cool Quick Weight Loss guide...
Also enjoy some of my favorite Funny pictures and photos that will make you smile :)
{{ DiscussionBoard.errors[5819958].message }}

Do you run Facebook PPC ads?

Trending Topics

Parallels between sales and marketing

Struggling to get my first digital marketing client (need advice)

March Madness...

Is there a way to do article marketing these days that actually works?

Am i a couch potato ????