| What about the people optimizing really hard and doing a lot of SEO. |
We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks.
We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site.
We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect.
The original source is here:
Matt Cutts: Google Update To Target Overly SEO'ed Web Sites In Upcoming Weeks
That could spell 'TROUBLE' for all niche businesses who rely on aggressivly optimized sites.
We don't know of course, what exactly Google has in the making, but I tend do believe they are not stupid, and whatever it is, it could shuffle the search results quite a bit.