Scared of or hate Google? Then why don't you try diversifying your traffic sources?

24 replies
  • SEO
  • |
There seems to be an influx of threads lately about article marketing and Google updates with people complaining about this, that and the other, yet none of these people seem to want to take any innitiative to discover and take steps to minimise Googles influence over their business. They seem content complaining and playing the victim and blaming Google for their woes, as if they are entitled to traffic and a living off of Google. Or they expect to have everything handed to them on a silver platter.

It goes without saying that you reap what you sow, and if you play the SEO game, making yourself dependent on Google, you have no right to complain when Google takes steps to insure the integrity of their search results. You deserve whatever happens to you. Google is the one doing you a favour by indexing your content. Not the other way around.

However, every once in a while somebody asks;

"How do I diversify my traffic?"

It is a very good question, the following report being given away in the War Room by Kim Roach lists seventy-seven different ways to generate traffic;

http://www.warriorforum.com/war-room...ml#post2768788


Hope this helps

-Chris
#diversifying #google #hate #scared #traffic
  • Profile picture of the author Noel Cunningham
    Google is the big factor that determines a lot of our traffic but like anything else in life - it's good to have options!! I'd hate to wake up tomorrow and have Big G turn off my traffic so it's always good to have other sources that can keep your business sustained..

    With the periodic updates to Googles algorithms it is a pretty risky business model to rely 100% on them for traffic - have your fingers in a lot of pies and diversify as much as possible.
    {{ DiscussionBoard.errors[5864229].message }}
  • Profile picture of the author Cataclysm1987
    I hate Google. They change the rules just to confuse SEO because if they had it their way, the industry of SEO wouldn't exist.

    The fact that anyone can influence their rankings is, to them, basically a glitch.
    Signature

    No signature here today!

    {{ DiscussionBoard.errors[5864264].message }}
  • Profile picture of the author Chri5123
    Awesome post Chris,

    Yes, think Google is the place to be in terms of traffic but there are SO many different places to get traffic to keep you busy while Google does it's dance!
    {{ DiscussionBoard.errors[5864286].message }}
    • Profile picture of the author jwmann2
      I think by pursuing other sources of Traffic, you will catch Google's attention in the process. It's all about backlinks. Take your link and put it where people will see it. Not that hard of a concept.
      {{ DiscussionBoard.errors[5869064].message }}
  • I optimize my sites and then don't worry about it. There are better ways to get traffic than to rely on Google. Just do your best, forget about it, and concentrate on making money not pleasing the search engines.
    Signature

    PM Me Now!

    {{ DiscussionBoard.errors[5865058].message }}
    • Profile picture of the author Karen Blundell
      Originally Posted by Resale Rights Ninja View Post

      I optimize my sites and then don't worry about it. There are better ways to get traffic than to rely on Google. Just do your best, forget about it, and concentrate on making money not pleasing the search engines.
      wise words, indeed, and it's basically what I do, with several income streams too.

      Learn to diversify and be flexible. Stop believing that your livelihood depends on Google. It shouldn't.
      Signature
      ---------------
      {{ DiscussionBoard.errors[5868251].message }}
  • Profile picture of the author ryanman
    Originally Posted by Chris Worner View Post


    It goes without saying that you reap what you sow, and if you play the SEO game, making yourself dependent on Google, you have no right to complain when Google takes steps to insure the integrity of their search results.

    -Chris
    And people play the SEO game because google happens to be the biggest source of traffic online. But trust me, it's not easy to let them go until the sky falls. Most people here won't try anything new, till the time their situation gets so bad, that they have no other option but to do it.
    Signature


    ^^^Click The "UGLY BANNER" to "MAKE MONEY"^^^
    {{ DiscussionBoard.errors[5865102].message }}
    • Profile picture of the author Fraser SellHealth
      I agree you shouldnt rely fully on Big G , but what you are saying by diversifying your traffic is alot easier said then done.

      Examples of diversifying your traffic with having the same target audience ???
      would love to hear what you have to say. Social media is one way but its not comparable to google
      Signature

      Fraser Mackie
      Affiliate Manager
      Sellhealth.com

      {{ DiscussionBoard.errors[5865150].message }}
    • Profile picture of the author NicoleBeckett
      Originally Posted by ryanman View Post

      And people play the SEO game because google happens to be the biggest source of traffic online.
      There are plenty of Warriors who don't rely on Google for the bulk of their traffic. For me, personally, Google is definitely not my biggest traffic source (even though I'm on pages 1 and 2 for a number of my keywords). I consider the traffic I get from them to be a "bonus" - but focus the bulk of my efforts on other avenues. That way, my business isn't at the mercy of some button-pusher out at Google headquarters
      {{ DiscussionBoard.errors[5866241].message }}
      • Profile picture of the author ChrisColumbus
        Banned
        The best marketing is personal marketing. I mean people who read your website must forward it to people they know.
        {{ DiscussionBoard.errors[5866276].message }}
      • Profile picture of the author Ryan David
        Originally Posted by NicoleBeckett View Post

        There are plenty of Warriors who don't rely on Google for the bulk of their traffic. For me, personally, Google is definitely not my biggest traffic source (even though I'm on pages 1 and 2 for a number of my keywords). I consider the traffic I get from them to be a "bonus" - but focus the bulk of my efforts on other avenues. That way, my business isn't at the mercy of some button-pusher out at Google headquarters
        Most people are reliant on something though...a lot of times it's themselves and how much they can churn out.
        {{ DiscussionBoard.errors[5866363].message }}
  • Profile picture of the author Ryan David
    Diversifying won’t help most people. I’m pretty much convinced (after seeing small samples here and there) that people have far more fundamental problems with their sites.

    At the most basic level, they don’t make enough $$$/visitor. And if that is low (and it’s probably way low in most cases), then they’ll struggle across the board.

    Google is the best at sending high volumes of qualified traffic. Most people, I think, are only making money because of Google’s ability to do both. Even if they replaced the volume, they wouldn’t have the conversions. And if the traffic converts, then it doesn’t have the volume.
    {{ DiscussionBoard.errors[5865241].message }}
  • Profile picture of the author savvybizbuilder
    That's is why we have popular social media for alternative source of traffic.
    {{ DiscussionBoard.errors[5865510].message }}
  • Profile picture of the author celente
    Back in 2010 I made a stance and flipped the birdie at google, was sick of their ****e!!!

    Now our traffic is more like mega traffic, and does not rely on chitty google and its new rules or algorithms.

    That is the way to get massive traffic, go to where it lives and breaths and is wholesome in multiple amounts. When we do article syndication and guest posting on high ranking blogs, do you think we give a rats arse about google and its tantrums. NO!

    Why?

    Well it is simple people. If you go to where the traffic is flowing and I mean highly targeted traffic. And you put your content infront of the audiences there, you will see massive results. All the while you can sit back and flip the birdie at google. Cause no matter what google says or does, this is the best way to get traffic that I know of. It has been working insanely well since the end of 2010.

    I no longer car about SEO, Google slaps, Panda B.S. Because we are getting a ton of traffic and working smarter not harder. And heck....who really wants to spend 2 hours a day trying to learn the latest google tricks, tips or slap B.S. that goes on.

    I woke up years ago, but still there are so many out there asleep....and worrying what the next google penalty is going to be. Silly.
    {{ DiscussionBoard.errors[5867490].message }}
    • Profile picture of the author Ryan David
      Originally Posted by celente View Post

      Back in 2010 I made a stance and flipped the birdie at google, was sick of their ****e!!!

      Now our traffic is more like mega traffic, and does not rely on chitty google and its new rules or algorithms.

      That is the way to get massive traffic, go to where it lives and breaths and is wholesome in multiple amounts. When we do article syndication and guest posting on high ranking blogs, do you think we give a rats arse about google and its tantrums. NO!

      Why?

      Well it is simple people. If you go to where the traffic is flowing and I mean highly targeted traffic. And you put your content infront of the audiences there, you will see massive results. All the while you can sit back and flip the birdie at google. Cause no matter what google says or does, this is the best way to get traffic that I know of. It has been working insanely well since the end of 2010.

      I no longer car about SEO, Google slaps, Panda B.S. Because we are getting a ton of traffic and working smarter not harder. And heck....who really wants to spend 2 hours a day trying to learn the latest google tricks, tips or slap B.S. that goes on.

      I woke up years ago, but still there are so many out there asleep....and worrying what the next google penalty is going to be. Silly.
      Hyperbole much? This is the problem with this obsession of article syndication on the warrior forum. People sell it like "Hey, guest posting on high traffic blogs is super easy. Just go out and do that".

      So if you're in the fitness industry, just go out and contact a bunch of high traffic blogs and get your content published there. Super easy. It's like push button stuff. Anytime you want some traffic, just send it out to all those high traffic sites that are just begging you to put content out there.

      This kind of advice reminds me of a real estate attorney getting advice to just ignore the yellow pages. Instead, just go out and tell realtors to send you business. Just call them up and ask them. They'll just send it over!

      Of course, never-mind the fact that the realtor is the one with the lead (power)....the attorney might be great, but there are hundreds of great ones.

      Sure, article syndication is great when you have the relationships. But it's not as simple as just announcing to the world that you're in the syndication business baby!!!!
      {{ DiscussionBoard.errors[5868232].message }}
      • Profile picture of the author celente
        Originally Posted by Ryan David View Post

        Hyperbole much? This is the problem with this obsession of article syndication on the warrior forum. People sell it like "Hey, guest posting on high traffic blogs is super easy. Just go out and do that".

        So if you're in the fitness industry, just go out and contact a bunch of high traffic blogs and get your content published there. Super easy. It's like push button stuff. Anytime you want some traffic, just send it out to all those high traffic sites that are just begging you to put content out there.

        This kind of advice reminds me of a real estate attorney getting advice to just ignore the yellow pages. Instead, just go out and tell realtors to send you business. Just call them up and ask them. They'll just send it over!

        Of course, never-mind the fact that the realtor is the one with the lead (power)....the attorney might be great, but there are hundreds of great ones.

        Sure, article syndication is great when you have the relationships. But it's not as simple as just announcing to the world that you're in the syndication business baby!!!!
        You sound like another one of the whiners making excuses.

        It took my a few months to create bonza relationship with the 3 top financial blogs on the web. Infact one of them I talk to on skype and we do not even talk about business. But when I have a cool article he just posts it.

        I never said it was easy, but with my list of about 80 top blogs and sites...all it takes now is 1 email and I can get thousands of looking and buyers coming to my site.

        It does not take much work at all. It is as simple as geting off your arse and doing some work. Maybe try that for a change!! :p
        {{ DiscussionBoard.errors[5868324].message }}
        • Profile picture of the author Ryan David
          Originally Posted by celente View Post

          You sound like another one of the whiners making excuses.

          It took my a few months to create bonza relationship with the 3 top financial blogs on the web. Infact one of them I talk to on skype and we do not even talk about business. But when I have a cool article he just posts it.

          I never said it was easy, but with my list of about 80 top blogs and sites...all it takes now is 1 email and I can get thousands of looking and buyers coming to my site.

          It does not take much work at all. It is as simple as geting off your arse and doing some work. Maybe try that for a change!! :p
          I've been at this for years, no motivation or money problems for me.

          I can tell by your writing that you have a way with words. You just go out and create "bonza relationship" with the "3 top financial blogs" on the web. And, "Infact", one of them you skype with and you don't even talk business!?!?! Amazing stuff!!!

          So you operate in one of the most financially lucrative niches on the internet, and in a matter of months you were able to create relationships with 80 blogs (including the top 3 on the web...what? Like motleyfool.com) that voluntarily publish all your content, while asking for nothing in return.

          I'm not saying I don't believe you, I'll just say that I don't believe most bold claims that I read on the internet. Specifically when the evidence doesn't support claims.

          But good luck with bonza relationships.
          {{ DiscussionBoard.errors[5868693].message }}
          • Profile picture of the author celente
            Originally Posted by Ryan David View Post

            I've been at this for years, no motivation or money problems for me.

            I can tell by your writing that you have a way with words. You just go out and create "bonza relationship" with the "3 top financial blogs" on the web. And, "Infact", one of them you skype with and you don't even talk business!?!?! Amazing stuff!!!

            So you operate in one of the most financially lucrative niches on the internet, and in a matter of months you were able to create relationships with 80 blogs (including the top 3 on the web...what? Like motleyfool.com) that voluntarily publish all your content, while asking for nothing in return.

            I'm not saying I don't believe you, I'll just say that I don't believe most bold claims that I read on the internet. Specifically when the evidence doesn't support claims.

            But good luck with bonza relationships.
            no need to prove anything to you, and you could of spent the last 30 mins doing productive work, and trying to syndicate a high quality article rather than come in here and rebut a comment post. I mean really.... My business is my business. I work hard at it, and I reap the rewards. I outsource, I am the general in the army and not the solider in the trenches...that gives me time to come in here and relax a bit.

            But you comments show lack of experience, and frustration. I say if you are in that position, stop coming in here and blasting people, get out there and test things, and work out what works, and what doesnt. That is how I have succeeded over the years, and getting help from senior warriors...not just coming in here and telling them straight out everything doesnt work. That is not the way this forum works sorry to say.

            good luck.
            {{ DiscussionBoard.errors[5868734].message }}
            • Profile picture of the author Ryan David
              Originally Posted by celente View Post

              no need to prove anything to you, and you could of spent the last 30 mins doing productive work, and trying to syndicate a high quality article rather than come in here and rebut a comment post. I mean really.... My business is my business. I work hard at it, and I reap the rewards. I outsource, I am the general in the army and not the solider in the trenches...that gives me time to come in here and relax a bit.

              But you comments show lack of experience, and frustration. I say if you are in that position, stop coming in here and blasting people, get out there and test things, and work out what works, and what doesnt. That is how I have succeeded over the years, and getting help from senior warriors...not just coming in here and telling them straight out everything doesnt work. That is not the way this forum works sorry to say.

              good luck.
              I'm not blasting anyone. My initial comment just made note that traffic sources don't solve fundamental business problems, like a crappy product.

              I'm not really concerned with how you take my comments, no offense is meant. But success with syndication relies heavily on your expertise in the niche and relationships you have created over the long term. Take a website like Shoemoney, for example. He allows guest posts from maybe 2-3 people who he has had a relationship with for a number of years and who he has met in person. I doubt that is very uncommon.

              So put it this way, Jeremy Shoemaker can email most blogs and do guest posts all day long. And it's a gold mine for him. But how did he get there?

              -Started a blog in 2004, nobody read it for 2 years.
              -Met a bunch of people at a bunch of conferences.
              -Launched/sold a bunch of companies.
              -Documented entire journey on blog.

              If he would've just decided to email people in 2005 and offer to do guest posts, you think he has the same results?
              {{ DiscussionBoard.errors[5869085].message }}
      • Profile picture of the author kayebee
        It seems to me that there's too much you have to do just to please Google to rank high in search engines and stay there. I don't try anymore. I agree with a few others here that Google is just one source of traffic. I don't think it's the be all, end all. Internet Marketing was thriving before Google and it will be thriving after Google. Focus traffic generation in other areas. I think it's still important to have optimized sites, like Resale Rights Ninja stated, but I don't think anyone should solely rely on Google. It less frustration overall because you're not constantly on a wild goose chase with Google.
        Signature

        {{ DiscussionBoard.errors[5868541].message }}
    • Profile picture of the author Chris Worner
      Originally Posted by Fraser SellHealth View Post

      I agree you shouldnt rely fully on Big G , but what you are saying by diversifying your traffic is alot easier said then done.

      Examples of diversifying your traffic with having the same target audience ???
      would love to hear what you have to say. Social media is one way but its not comparable to google
      Personal health blogs, I'm not talking about affiliate websites but actual community blogs. Personal health ezines and offline newsletters. online groups and so on..........

      Far better traffic than you will get on Google.

      Originally Posted by Ryan David View Post

      Diversifying won't help most people.
      Nonsensical statement. I should probably ignore the rest of your post.

      Google is the best at sending high volumes of qualified traffic. Most people, I think, are only making money because of Google's ability to do both. Even if they replaced the volume, they wouldn't have the conversions. And if the traffic converts, then it doesn't have the volume.
      Yep should have ignored it. What utter rubbish.

      -Chris
      Signature

      {{ DiscussionBoard.errors[5868250].message }}
      • Profile picture of the author Ryan David
        Originally Posted by Chris Worner View Post


        Nonsensical statement. I should probably ignore the rest of your post.

        Yep should have ignored it. What utter rubbish.

        -Chris
        Ah yes, I forgot that just getting more traffic sources solves the problem of a crappy website to begin with.
        {{ DiscussionBoard.errors[5868554].message }}
  • Lol, guys don't hate.
    Google has provided so much value for a lot of people out there, including us marketers to easily connect with a vast audience. How can you hate an entity like that. They try to provide the best value to their main target audience - the people who search.
    Us marketers are just going along for the ride - if they change something, it's usually for the benefit of who? Their audience!

    I love Google, lol. Not to a fanboyish level, but I've gotten a lot out of them, despite them closing my Adwords account - that was my fault in the first place, not theirs.

    The fact that they keep changing their **** keeps us on our toes. Google, like the rest of the world, has to keep re-inventing itself and adjust to the times. So do we. This is what seperates the successful from those that are not. We gotta keep adapting, as Google does.

    And that's why we look at diversifying our traffic sources
    Signature

    Blogging With Attitude - Michaelangelo Flores Official Blog

    {{ DiscussionBoard.errors[5869103].message }}
    • Profile picture of the author Christopher Fox
      I hate Google. They change the rules just to confuse SEO because if they had it their way, the industry of SEO wouldn't exist.
      Please do not take offense to my quoting you here, but you expressed in a very concise fashion a sentiment I do not fully understand but have seen out of many IMers. I am new to this and finally decided to concentrate my efforts on starting a business online, and to not give up. However, being one month shy of 40, I am not new to the internet. I remember the days of Prodigy, Compuserve, etc. I remember my really sweet 33 MHz processor 386 chip, 1 MB RAM, 120 MB hard drive computer and 14.4 kbs external fax/modem I had custom built for almost $2000.00.

      I remember the days before Google when finding pictures of nekkid ladies was a chore.

      I also remember the frustrations of crappy search engine results replete with spam. Although I am about done with Google after their latest privacy policy shenanigans, they were once a young startup, competing with other search engines for market share. And in order to grow to the market dominating $199 billion enterprise that no longer feels it necessary to honor my privacy they are today they first had to focus on giving their users quality results for search queries.

      And the vast majority of users 10-15 years ago were not looking to make purchases on the net - they were exploring and communicating. I doubt they ever intended to be COMPLETELY FREE ADVERTISING for IMers, IMers that forced themselves to the top of search results by manipulating and exploiting their algorithm.

      Their algorithm has never been in place to serve IMers or SEOers. It has been constructed to provide search results to average knuckleheads such as myself looking for information and communication - not products and services.

      Above all of their mega corporation concerns driving them today, their first task was to provide the best possible experience for their users. And they did a very good job of that, overall. Part of the equation was to keep early day IMers from spamming the crap out of me and others. Many seem to forget the length some SEO gurus and IMers went to in order to manipulate the Google algorithm.

      Spam sucks. 99.9% of internet users have no interest in spam and have spent 25+ years being annoyed by it.

      Never forget that it is the original IMers that invented spam and the original BH SEOers that tried to devise methods to slip their spam by Google and into my home. Silly methods like taking a crappy, spammy page and using, say, a green background and hidden within that background was their keyword in the same color, repeated over and over and over. Things like that. I went to Google for answers, not spam.

      I did not want spam 20 years ago and I do not want it today. Google knew this back then as they know it today.

      SEO guys did it to themselves. They tried to 'outsmart' Google and not ask, but demand and force themselves upon an unsuspecting public. To get their sites on page one.

      I have no doubt you are correct in your assertion that Google does not want to see the SEO industry continue, as they have probably spent millions of dollars trying to prevent SEOers from skewing search results. Still, today, some of the top 3 or 4 sites I get for random searches on Google are crap. They are crap pages, trying to get money from me, invading my house where I sit.

      And the reason those crap pages are ranked so high is because of intentional manipulation from SEOers. Not because they are useful pages and sites.

      I cannot tell you how many waste of time websites designed to separate me from my money I have clicked on in 25 years, complete with pop-ups popping up faster than I could close them - despite the fact that those were not the type of sites I was looking for. At all. Maybe some of you IM 'ol timers have lost the forest for the trees and don't realize that unless Google engaged themselves in a battle that the BH SEOers started years ago, they wouldn't be around in 2012. They would have folded or been gobbled up by another search engine.

      Google has NEVER been in existence to support and promote IMers. They have exsisted to provide some knucklehead like me who has never tried to make a dime on the net a means to search Da Net for information and to present me with those most relevant sites relative to my query.

      I first bought something online about 1 year ago. I never wanted to before. Yet, the amount of crappy webpages trying to sell me something I have been sent to as a result of search query is HUGE. Not because I wanted to visit those sites and not because Google had any interest in sending me to those sites, but because SEOers and IMers, rudely interrupted my internet session.

      Forget about Google's wishes. My prediction is that in a decade, the SEO industry as we know it will not be around. Evolution of algorithms, evolution of internet users, evolution of social media, etc., will make the importance of SEO for selling products or advertising diminish.

      Doubt me? It is already in progress. Look what Google is doing to heavily SEOed sites today.

      I can't help but feel many IMers and SEOers are a bit ungrateful. All of this complaining about Google and how mean they are to IMers SEOers. Laughable. Google, its employees and its financial resources are responsible for turning many IMers and SEOers into MILLIONAIRES.

      Google has made a lot of people rich, very rich. And those people never once punched a time card nor provided anything of value in exchange to Google. Instead of a lot of complaining I see, it would be more appropriate for many IMers and SEOers to thank Google. Thank that company for making you money, for without them many of you would not be where you are today.

      Again, no offense or insult meant to anybody. I certainly understand that SEO is important today and plenty of good folks emphasizing white hat SEO are providing a service for their clients. I merely want to encourage veterans and other noobs like myself to look forward and listen to the experienced ones here preaching the importance of focus not on SEO, but rather on what their potential customers want.

      I am new to this forum, but not new to forums. Like many of you, I have spent countless hours giving meaning to the term Flame War. That is not what I am trying to engage in here and will certainly take the time to read the response of anyone who's skin I may have gotten under with an open mind.

      The internet is maturing. In 10 years, the only people making real money on the net are those that are truly providing quality content they can sell advertising on or quality products and services. People that refuse to focus on that and continue to try to game search algorithms will be in the unemployment line.

      Build it, and they will come ...

      [/newbie rant]
      {{ DiscussionBoard.errors[5869775].message }}

Trending Topics