Is SEO better for the long term than PPC?

by melahi
33 replies
  • SEO
  • |
I want to get an answer and comments on "Is SEO better for the long term than PPC, especially for a new website?"
#long #ppc #seo #term
  • Profile picture of the author TeamBringIt
    Originally Posted by melahi View Post

    I want to get an answer and comments on "Is SEO better for the long term than PPC, especially for a new website?"
    If you are using PPC to promote your site/ services and it converts well and makes you lots of money, then PPC is just fine. If you do not want to invest your money, but instead time, then seo is better for long run. Seo could cost you some money but nothing like running aggressive ppc campaigns.

    The ugly side of seo is that it is never guaranteed and your hard work could go down the drain with a google algo and other factors.
    {{ DiscussionBoard.errors[5869842].message }}
    • Profile picture of the author juliashing
      Originally Posted by TeamBringIt View Post

      If you are using PPC to promote your site/ services and it converts well and makes you lots of money, then PPC is just fine. If you do not want to invest your money, but instead time, then seo is better for long run. Seo could cost you some money but nothing like running aggressive ppc campaigns.

      The ugly side of seo is that it is never guaranteed and your hard work could go down the drain with a google algo and other factors.

      Yes, this is the by far the best answer in terms of explanation and word efficiency
      {{ DiscussionBoard.errors[5878224].message }}
  • Profile picture of the author jessiepadgal
    Don't try to make it an either, or situation, and don't see these as your only avenues.
    {{ DiscussionBoard.errors[5869926].message }}
  • Profile picture of the author shophia
    It is very significant to keep in mind that the top 2 or 3 results on the majority SERPs are PPC ads. Directing the ordinary and paid search results will really boost traffic, and provide the insight that you are a set up attendance in an exacting market. PPC ads are really best techniques to filter your natural keyword tactics. As your long term natural keyword tactic develop, analysis the conversion rate of the words you need to rank for with PPC ads. You will obtain instant feedback on the usefulness of the natural keywords you're after, and can well tune your tactic consequently.
    {{ DiscussionBoard.errors[5870631].message }}
  • Profile picture of the author industryseo
    I normally use PPC for testing out the keywords, when I know which keywords bring a lot of traffic as well as high conversion rates, I would then do SEO on these keywords.
    {{ DiscussionBoard.errors[5870688].message }}
  • Profile picture of the author adumpaul
    [DELETED]
    {{ DiscussionBoard.errors[5870853].message }}
    • Profile picture of the author EdCanape
      Originally Posted by adumpaul View Post

      Of course SEO is better than PPC as SEO give permanent ranking but in case of PPC only when you pay your rank will be high.PPC much more cost effective than SEO.

      Permanent rankings? oh common
      {{ DiscussionBoard.errors[6205311].message }}
  • Profile picture of the author Ken Peterson
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[5870970].message }}
    • Profile picture of the author OliviaSSLGuru
      Originally Posted by Ken Peterson View Post

      In spite of having free and long term method of seo, Many people use it because to it helps to get organic traffic.

      Organic SEO is the long term investment but it's only one time investment as result of this, you can choose SEO as long term investment and we have been recommending you also. No doubt PPC is much powerful investment from the beginning stage, but it will be continue investment for entire business.
      {{ DiscussionBoard.errors[5871113].message }}
      • If you've found a profitable niche and you master both SEO and PPC, then those two traffic sources alone can make you major $$$

        If you master every traffic source, then you're going to be loaded.
        Signature

        {{ DiscussionBoard.errors[5871167].message }}
        • Profile picture of the author Openxcell Inc
          That's right,SEO is better for long term than PPC. PPC gives instant result and not stay long time while you left PPC campaign then result will be down.
          Signature

          {{ DiscussionBoard.errors[5871242].message }}
  • Profile picture of the author Curtis2011
    Originally Posted by melahi View Post

    I want to get an answer and comments on "Is SEO better for the long term than PPC, especially for a new website?"
    SEO is free. PPC is paid.

    You decide which is better.
    {{ DiscussionBoard.errors[5871305].message }}
  • SEO is better. Not only are you getting traffic from people who have a valid interest in what you ae offering, you are also getting more stable traffic. Free is harder to convert andis not the only way of getting good traffic and you may have to invest to see good results in the long run.
    Signature
    -> Get Profile Backlinks here
    -> #1 Virtual Assistant Service Hire Your Own Virtual Assistant To Work JUST For You
    -> Ezine Articles Service Let Us Build Your Article Portfolio Today!
    {{ DiscussionBoard.errors[5871621].message }}
  • Profile picture of the author cypherslock
    SEO is better long-term (which is what any business should be shooting for anyway) because it allows the business to brand itself as the expert in the field over time.
    {{ DiscussionBoard.errors[5871684].message }}
  • Profile picture of the author indybail
    If it is a brand new website then PPC (I mean Adwords) is best way to get significant Google search presence in the here and now. You can use PPC while you build up an organic search presence.
    {{ DiscussionBoard.errors[5871821].message }}
  • Profile picture of the author amberrosevn
    SEO is really effective for your sites. All services from SEO can promote your sites have higher index on google.
    {{ DiscussionBoard.errors[6204970].message }}
  • Profile picture of the author EdCanape
    hmmm... i used to work in a company that uses both PPC and SEO..

    They made $ millions in profit via PPC in just 1 year
    while in SEO it takes almost 3 years... because of the competitiveness of the niche...

    You CANT say that other channel is better than the other if you dont have PROOF ( reliable data )..

    as of now YOU can't say SEO is way better than PPC in long term... WHY? have you heard the Panda? Penguin Updates?
    {{ DiscussionBoard.errors[6205305].message }}
  • Profile picture of the author sheppard11
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[6205329].message }}
    • Profile picture of the author EdCanape
      Originally Posted by sheppard11 View Post

      Compare to ppc, SEO is very much better...Because In ppc-you have to pay money after the money get finished it will be a great loss for you...In seo its free...It will take more time but it stay long period..So according to me..>SEO is the best..
      SEO traffic is free? you have to pay for SEO service or personally work on it...
      there no such "FREE"... Time is money...

      a simple computation..

      COST of SEO SERVICES / No. of Conversions = Cost per Conversion
      {{ DiscussionBoard.errors[6205424].message }}
  • Profile picture of the author SarahMcCrary
    80% of US visitors dont click the ads section seen on Google according to a survey. They prefer to visit the website that's top on organic listings section. Now you choose whats better.
    {{ DiscussionBoard.errors[6205726].message }}
    • Profile picture of the author Lucid
      Originally Posted by SarahMcCrary View Post

      80% of US visitors dont click the ads section seen on Google according to a survey. They prefer to visit the website that's top on organic listings section. Now you choose whats better.
      There can be many reasons why that is. The main one I believe is advertisers simply doing a poor job of advertising, many using poor keywords for what they offer in the first place and then not having enticing ads. There could be other reasons too because in some niches, I get 99% not clicking my ads while only 65% don't in other niches.

      But that doesn't make PPC bad. The other side of the coin is that 50% of searches results in no organic listings being clicked at all. So I disagree to some extent with that survey (link please) because obviously, when searchers do not click any listing half the time, there is a problem somewhere. In this case, the listings may not be enticing or often what the searcher had in mind who probably did a poor search.

      Granted, a 50% rate for SEO vs 20% for PPC is better. But at least you can control that 20% and I've achieved 50% at times so to me, they are equivalent.

      These occasional threads of SEO vs PPC and which is better are pointless. It's like asking which of advertising in a newspaper or putting flyers on windshields is better. You should use any means to advertise online, as well as offline, that you can. They each have advantages as well as disadvantages.
      {{ DiscussionBoard.errors[6220537].message }}
  • Profile picture of the author SamDermot
    Banned
    If you managed to list your site in organic listing then it would really be good for making income for long time.

    With PPC, you have to through lots of money first to understand the market (which keyword works and which doesn't work) after that you have to pay on the basis of clicks if your products don't convert good then you are loosing money here.

    Seeing this thing, I would like to invest more time in understanding algorithm of Google and I would try to do SEO only.
    {{ DiscussionBoard.errors[6205800].message }}
    • Profile picture of the author Steve Michael
      Yes, SEO is the best choice than PPC for the long term because the result obtain through page ranking is more stable and less cost
      {{ DiscussionBoard.errors[6217655].message }}
  • Profile picture of the author james7
    If you want quick result for a new or old website then do the PPC. It is paid service. As soon as you stop the PPC campaign, the traffic stop. But in case of SEO, the results remain longer even if you stop the promotion.
    {{ DiscussionBoard.errors[6217726].message }}
  • Profile picture of the author Daniel Deegan
    Ideally you want to have a good long term SEO plan in place even if PPC is your primary traffic source. SEO by it's nature is a long term straegy unless you want to get pimped slapped by Google.

    As for paid traffic, beside the fact that you get instant results, it's a lot easier to plan and scale when increase your profits. PPC has a predictable nature to it once you have your ducks in a row, it's heavily based on math (testing, measuring improving).

    HOWEVER the problem is that as time goes on more and more people become blind to ads. Thankfully new & evolving technologies balance things out.

    If you are willing to do both, do both.
    Signature

    ****************************************
    Spy & Track Winning Facebook Ads

    Spy & Track
    Winning Google Content Network Ads
    Spy & Track Winning Bing & Google PPC Search Ads
    â„¢ACP - Click Here For Details
    ****************************************

    {{ DiscussionBoard.errors[6217928].message }}
  • Profile picture of the author puvanahim
    Good tip - thank you
    {{ DiscussionBoard.errors[6222480].message }}
  • Profile picture of the author jhonybravo222
    It depends on your strategy that what you want to achieve and how to. PPC gives you instant traffic but as your ad disappears from search engine it will bring down the traffic volume as well, it may helpful increasing in your sites page rank but has no impact on organic SERP listing so if you are on budget no need to opt it. Organic SEO is fruitful for long term.
    Signature
    online shopping for panel screen divider and shoji screen divider for your rooms at legacydecors.com

    {{ DiscussionBoard.errors[6223351].message }}
  • Profile picture of the author pk69
    better, if you can reach your goals with reasonable time/cost.
    At the end you're looking to offset the cost of your PPC or SEO campaigns .. Is a year and several thousands spent to bring your site to the first page better than paying $X for a visitor? The answer only make sense from cost/earnings perspective.
    Signature
    RankWyz - Your Blogging Automation Service - PBN, Web2 and Social - Post Content and Monitor Authority
    {{ DiscussionBoard.errors[6223530].message }}
  • Profile picture of the author Dinospider
    Banned
    To be honest with you after the recent updates, i don't think SEO is long term now, one minute you could have the top positions, and the next it can be gone. SEO is a game, best to diverse your traffic from different methods.

    PPC is quality for certain areas of selling or promoting, but this is usually on a short term gain, rather then long term. depending what niche your in.
    {{ DiscussionBoard.errors[6223575].message }}
  • Profile picture of the author dmtaylor247
    PPC is definately good for supporting organic seo, they are still links you know, Google is selling text links and they do help your rankings and your site getting indexed faster. So I would say PPC is better for longer term rankings.
    {{ DiscussionBoard.errors[6223622].message }}
  • Profile picture of the author mosthost
    SEO should be used in conjunction with PCC to lower your blended customer acquisition costs.
    {{ DiscussionBoard.errors[6223773].message }}
    • Profile picture of the author nik0
      Banned
      There are more options then SEO or PPC.

      - eBay / craigslist / advertising sites
      - Price comparison sites
      - Facebook / Youtube / Twitter
      - Forums / message boards

      Especially when you run a real business and sell real products the above options are often better.

      Although nothing beats SEO ofcourse

      And price comparison sites are pretty comparable to PPC (as in pretty expensive).
      {{ DiscussionBoard.errors[6223803].message }}
  • Profile picture of the author trafficmasters
    If you can work on your conversion ratio go with paid traffic then place profits into white hat SEO for guaranteed long term success
    {{ DiscussionBoard.errors[6223868].message }}
  • Profile picture of the author mcxprovider
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[6227845].message }}
    • Profile picture of the author BradRich
      I don't think one is necessarily better than the other. Look at whats going on with SEO. One algo change and all your time, effort and investment could be wiped out over night. Should you still do SEO?- YES! Should you do PPC?- If it converts and makes you money... YES!

      Here's something to think about, If you make more money from your customer than you spent on ppc to get them, then who cares that it costs money! What if you spend all your time and resources on SEO for several months when you could've put money into ppc and made some money back? Just something to think about.

      I feel Both are important. Some people are all about "free" traffic, but how much time, effort, articles, and backlinking did it take to get it? What if you're using PPC and have top rankings?... Its all about Return on Investment and Results.
      {{ DiscussionBoard.errors[6227927].message }}
  • Profile picture of the author meatro
    SEO is the obvious winner for 90% of markets in the long run.

    1.) You do not pay outrageous CPCs.
    2.) Your 'ad' runs 24/7, not just when your budget allows.
    3.) Most users click organic results than Adwords. Of course Google seems to have worked hard over the past few years to ever so slightly adjust the Adwords to look more like organic results. It used to be a big yellow box, then dark gray, then the shade of gray got lighter and lighter and ended up white. lol
    4.) What happens if you only use Adwords, somebody finds you via your ad and is very interested.. But they're at work. On their way home, your budget runs out for the day, they get home and now they can't find you!

    They still can't fool most users, though and most users know that Adwords are usually trying to sell them something instead of provide information. Of course for some things Adwords has an advantage as far as this is concerned because many users also are looking for a legitimate business, which you're more likely to find in the paid ads.

    So while SEO has huge benefits over Adwords, it's still good to figure out the schedule of your target users in the search engines.. Do some light Adwords until you figure out when more people are searching that term.

    Then any money you're willing to invest in Adwords, focus around those times/days. That lets you pick up the organic traffic (assuming you are ranking), the paid traffic (because Google will provide so long as your CC clears), keep your business/name near the top of the page and people can always find you!
    {{ DiscussionBoard.errors[6228101].message }}
  • Profile picture of the author Chronic IM
    Hello!

    SEO is better cause it costs less money but requires a lot of time,effort and work. But if you use PPC it costs a more money but converts well, depending on your skills. But both are effective cause it all depends on your skills on how you use them.

    Best of luck!
    {{ DiscussionBoard.errors[6228273].message }}

Trending Topics