I wanted to do something special for all of you. I'm going to share with you my perspective on pay-per-click marketing and hopefully help you get your first profitable campaign up and running. Follow this thread if you're interested. My first lesson starts right now...
Connecting a Hot Selling Product to a market and then the niches within that market:
When looking for a market or niche to target for your PPC campaign, you should start by selecting a hot selling product and then linking it back to relevant niches (people) within the market that the product is made for. You can find these hot selling products by checking marketplace stats at your trusted affiliate networks.
There are 3 main types of affiliate networks out there:
Digital Product Affiliate Networks
The most popular is:
Digital Products Retailer: Affiliate Program & Sell Online - ClickBank (check Clickbank Analytics for the top selling products)
Physical Product Affiliate Networks
LinkShare | Online Marketing Services, Search Marketing, Lead Generation, Affiliate Marketing
Commission Junction - A Global Leader in Affiliate Marketing, Online Advertising and Search Engine Marketing
CPA Affiliate Networks
Neverblue CPA Network - Cost per action, sale and lead generation affiliate marketing
Once you set up your account with any of these affiliate networks, you can identify the offers that carry the highest earning per click and/or the product that is converting for a high number of affiliates.
Here's the criteria you should use for selecting an offer:
• Proven to convert
• CPA / $/Sale = $25 USD +
• Low refund rate
• Strong sales letter / professional website
• People are hungry for the product or hungry for the solution that the product provides
Once you believe you've found a good product/offer that meets the above criteria, you need to review it to determine who the product is relevant to. Here are a few examples that make reference to Click Bank Products:
Truth About Abs (ranked #5 on Click Bank)
Market = Fitness / Fitness for Fat Loss
Niche = People who want six pack abs, a flat stomach, or want to get rid of belly fat
Fat Loss 4 Idiots (ranked #3 on Click Bank)
Market = Weight Loss
Niche = people looking for a fast/easy diet, people who need to lose weight before a special event
Earth 4 Energy (ranked #3 on Click Bank)
Market = Renewable Energy
Niche = people who want to produce their own solar or wind power
So when you're first looking at your hot selling product - you need to ask these questions: who is this product made for? What problem does this product help solve? Ultimately, you need to tie it back to the people who are most likely to buy it!
Once you've identified the niches behind your product, your next step is to determine what keywords the people within your niche would be searching with. You can find these keywords by placing generic keywords that are relevant to your product into Google's FREE keyword tool.
For example, with Earth 4 Energy you could enter a keyword like "solar panel(s)" and identify the following keyword opportunities:
buy solar panels, diy solar panel, diy solar panels, home made solar panels, homemade solar panels, how to build solar panels
These keywords are all highly relevant to the product and represent people who want to know how to build their own solar panels. Earth 4 Energy is the ideal solution for them because it will show them how!
The objective behind this lesson was to show you how you can go about finding the right market/niches by simply finding a proven product first and linking it back to the people it is most relevant to.
In my next lesson, we'll be covering in-depth keyword research.
Let me know if you have any questions...