My Step-By-Step PPC Advice for Newbies

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Hey Newbies,

I wanted to do something special for all of you. I'm going to share with you my perspective on pay-per-click marketing and hopefully help you get your first profitable campaign up and running. Follow this thread if you're interested. My first lesson starts right now...

Connecting a Hot Selling Product to a market and then the niches within that market:

When looking for a market or niche to target for your PPC campaign, you should start by selecting a hot selling product and then linking it back to relevant niches (people) within the market that the product is made for. You can find these hot selling products by checking marketplace stats at your trusted affiliate networks.

There are 3 main types of affiliate networks out there:

Digital Product Affiliate Networks

The most popular is:

Digital Products Retailer: Affiliate Program & Sell Online - ClickBank (check Clickbank Analytics for the top selling products)

Physical Product Affiliate Networks

LinkShare | Online Marketing Services, Search Marketing, Lead Generation, Affiliate Marketing
Commission Junction - A Global Leader in Affiliate Marketing, Online Advertising and Search Engine Marketing

CPA Affiliate Networks

Neverblue CPA Network - Cost per action, sale and lead generation affiliate marketing
MarketLeverage
hydra.com

Once you set up your account with any of these affiliate networks, you can identify the offers that carry the highest earning per click and/or the product that is converting for a high number of affiliates.

Here's the criteria you should use for selecting an offer:

• Proven to convert
• CPA / $/Sale = $25 USD +
• Low refund rate
• Strong sales letter / professional website
• People are hungry for the product or hungry for the solution that the product provides

Once you believe you've found a good product/offer that meets the above criteria, you need to review it to determine who the product is relevant to. Here are a few examples that make reference to Click Bank Products:

Truth About Abs (ranked #5 on Click Bank)

Market = Fitness / Fitness for Fat Loss
Niche = People who want six pack abs, a flat stomach, or want to get rid of belly fat

Fat Loss 4 Idiots (ranked #3 on Click Bank)

Market = Weight Loss
Niche = people looking for a fast/easy diet, people who need to lose weight before a special event

Earth 4 Energy (ranked #3 on Click Bank)

Market = Renewable Energy
Niche = people who want to produce their own solar or wind power

So when you're first looking at your hot selling product - you need to ask these questions: who is this product made for? What problem does this product help solve? Ultimately, you need to tie it back to the people who are most likely to buy it!

Once you've identified the niches behind your product, your next step is to determine what keywords the people within your niche would be searching with. You can find these keywords by placing generic keywords that are relevant to your product into Google's FREE keyword tool.

https://adwords.google.com/select/KeywordToolExternal

For example, with Earth 4 Energy you could enter a keyword like "solar panel(s)" and identify the following keyword opportunities:

buy solar panels, diy solar panel, diy solar panels, home made solar panels, homemade solar panels, how to build solar panels

These keywords are all highly relevant to the product and represent people who want to know how to build their own solar panels. Earth 4 Energy is the ideal solution for them because it will show them how!

The objective behind this lesson was to show you how you can go about finding the right market/niches by simply finding a proven product first and linking it back to the people it is most relevant to.

In my next lesson, we'll be covering in-depth keyword research.

Let me know if you have any questions...
#advice #adwords #newbies #stepbystep
  • Profile picture of the author MikeMorgan
    Originally Posted by emjayce View Post

    Hey Newbies,

    The objective behind this lesson was to show you how you can go about finding the right market/niches by simply finding a proven product first and linking it back to the people it is most relevant to.
    It is really good information for beginners .

    Mike
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    CPA Game Changer - Coming Very Soon !

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    • Profile picture of the author Srikanth D
      @ emjayce: Great post for newbies.
      Good work!


      Thanks,
      Srikanth
      Signature
      >> Getting back into IM game <<
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  • Profile picture of the author RandyW32
    Thank you for this advice! I will put this to action right away

    Cheers!
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    • Profile picture of the author emjayce
      Thanks for acknowledging guys. I will do another post later on today!
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      • Profile picture of the author emjayce
        Let's move on to in-depth keyword research:

        With each campaign, you can group your keywords into 2 main buckets:

        Long-Tail Product Keywords

        These keywords represent people who are ready to make a purchase decision. You just have to give them the push they need by providing them with an authoritative review backed by social proof from real customers. Product keywords convert best because they represent "people" that are at the end of the buying cycle. These people just need that extra push before they move forward with their purchase.

        You can create your long-tail product keyword list by taking the product name and appending "buying" terms like this:

        earth 4 energy reviews
        earth 4 energy compare
        earth 4 energy comparisons
        earth 4 energy scam
        earth 4 energy testimonials
        earth 4 energy techniques
        earth 4 energy secret
        earth 4 energy guides

        Proven Long-Tail Keywords

        Proven long-tail keywords represents keywords that are highly relevant to the product being promoted and have proven to convert for other affiliates. These keywords are identified by spying on the competition. Basically you want to identify other affiliate(s) who have been advertising to the same long-tail keyword over an extended period of time (at least 1-2 weeks). Once you've found a keyword that an affiliate has been advertising to over a 1-2 week period you can confirm that this is a long-tail keyword that converts profitably. These are the keywords you want to target within your campaign.

        There are two methods you can utilize to spy on your competition.

        There's the manual option:

        1.) Identify a series of long-tail keywords that you believe are relevant to the product you are promoting
        2.) Google each keyword and print out the search results (including advertisers)
        3.) Google each keyword 1 week later and compare the live search results to the printed search results
        4.) Have any advertisers stuck around on any of your possible keywords?
        5.) Document the keywords that have consistent advertiser(s), those are the one's you want to use in your campaign.

        There's the software option:

        I recommend using iSpionage as your Spy Tool. It will show you who's advertising to your potential keywords on the 3 major search engines in real time!

        Here's a list of what iSpionage exposes:

        1. it scans all three major search networks in real-time to identify the latest ads that are running for specific keywords

        2. in addition to showing each advertisers website/landing page, it also exposes all of the keywords that advertiser is currently marketing to.

        3. it allows the user to add advertisers to their watch list where they can then monitor competing advertisers overtime to see what keywords they stick with over a 1 - 2 week period

        To your benefit, you can get content and keyword ideas from the competition. And you can minimize the amount of advertising dollars you risk with adwords by watching the competition risk their money first. Then once, you see them drop the majority of their keywords, you can take what's left over and advertise to them too.

        Building Your Keyword List

        Ultimately, your keyword list should consist of long-tail product keywords (include product keywords for the product you are promoting AND for products that can be compared to the product you are promoting as well.

        Then you have your proven long-tail keywords. You want to compile as many of these as possible. Aim for 10-20 + to start with. It is essential that you find keywords that other affiliates have proven for you. The idea here is you want to minimize the risk behind each keyword. If you fail to take this step seriously and advertise to un-proven long-tail keywords you are potentially gambling your money away.

        So in the end you have two keyword lists to work with:

        Long-Tail Product Keywords
        Proven Long-Tail Keywords

        Let me know if you have any questions...
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        • Profile picture of the author emjayce
          Anyone interested in learning more?
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        • Profile picture of the author freddie_fireman
          Originally Posted by emjayce View Post

          Proven Long-Tail Keywords
          It is certainly useful information to know what these are. But if you target them, aren't you setting yourself up for a bidding war? And the other guy knows exactly when to stop bidding.
          Signature
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          • Profile picture of the author emjayce
            Originally Posted by freddie_fireman View Post

            It is certainly useful information to know what these are. But if you target them, aren't you setting yourself up for a bidding war? And the other guy knows exactly when to stop bidding.
            You are right - you will have to deal with some competition. You're still better off competing on keywords that convert vs. gambling your money away on keywords that don't convert.
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        • Profile picture of the author junaidb
          Very handy advice for a newbie like me.
          i have taken down notes and would be implementing....

          Thanks for the advice



          Originally Posted by emjayce View Post

          Let's move on to in-depth keyword research:

          With each campaign, you can group your keywords into 2 main buckets:

          Long-Tail Product Keywords

          These keywords represent people who are ready to make a purchase decision. You just have to give them the push they need by providing them with an authoritative review backed by social proof from real customers. Product keywords convert best because they represent "people" that are at the end of the buying cycle. These people just need that extra push before they move forward with their purchase.

          You can create your long-tail product keyword list by taking the product name and appending "buying" terms like this:

          earth 4 energy reviews
          earth 4 energy compare
          earth 4 energy comparisons
          earth 4 energy scam
          earth 4 energy testimonials
          earth 4 energy techniques
          earth 4 energy secret
          earth 4 energy guides

          Proven Long-Tail Keywords

          Proven long-tail keywords represents keywords that are highly relevant to the product being promoted and have proven to convert for other affiliates. These keywords are identified by spying on the competition. Basically you want to identify other affiliate(s) who have been advertising to the same long-tail keyword over an extended period of time (at least 1-2 weeks). Once you've found a keyword that an affiliate has been advertising to over a 1-2 week period you can confirm that this is a long-tail keyword that converts profitably. These are the keywords you want to target within your campaign.

          There are two methods you can utilize to spy on your competition.

          There's the manual option:

          1.) Identify a series of long-tail keywords that you believe are relevant to the product you are promoting
          2.) Google each keyword and print out the search results (including advertisers)
          3.) Google each keyword 1 week later and compare the live search results to the printed search results
          4.) Have any advertisers stuck around on any of your possible keywords?
          5.) Document the keywords that have consistent advertiser(s), those are the one's you want to use in your campaign.

          There's the software option:

          I recommend using iSpionage as your Spy Tool. It will show you who's advertising to your potential keywords on the 3 major search engines in real time!

          Here's a list of what iSpionage exposes:

          1. it scans all three major search networks in real-time to identify the latest ads that are running for specific keywords

          2. in addition to showing each advertisers website/landing page, it also exposes all of the keywords that advertiser is currently marketing to.

          3. it allows the user to add advertisers to their watch list where they can then monitor competing advertisers overtime to see what keywords they stick with over a 1 - 2 week period

          To your benefit, you can get content and keyword ideas from the competition. And you can minimize the amount of advertising dollars you risk with adwords by watching the competition risk their money first. Then once, you see them drop the majority of their keywords, you can take what's left over and advertise to them too.

          Building Your Keyword List

          Ultimately, your keyword list should consist of long-tail product keywords (include product keywords for the product you are promoting AND for products that can be compared to the product you are promoting as well.

          Then you have your proven long-tail keywords. You want to compile as many of these as possible. Aim for 10-20 + to start with. It is essential that you find keywords that other affiliates have proven for you. The idea here is you want to minimize the risk behind each keyword. If you fail to take this step seriously and advertise to un-proven long-tail keywords you are potentially gambling your money away.

          So in the end you have two keyword lists to work with:

          Long-Tail Product Keywords
          Proven Long-Tail Keywords

          Let me know if you have any questions...
          Signature
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          much faster than on your own
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          • Profile picture of the author emjayce
            Hi All,

            Tonight I am going to talk about content development and landing pages. The whole idea here is that you need to develop content and landing pages that are relevant to both the keywords you are targeting and to what your audience wants, needs, or is concerned with (based on your yahoo answers research).

            There is a variety of landing page styles you can utilize. If you go to my WSO referenced in my signature you will find an example of all the different styles you can select. The style you select for your campaign should be determined based on what other affiliates are having success with.

            Ex. if you see several other affiliates using a review style page - use that...alternatively, if you see several other affiliates using a pre-sell story page - use that.

            Here's a list of essential elements that you need to include within your landing pages:

            Headline: Include your targeted keyword and focus on "what's in it for them". For example if you were targeting a keyword like "how to make solar panels", you headline could read like this:

            "Reduce Your Energy Bill By 80 %: Learn How To Make Solar Panels With These Quick & Easy Step-By-Step Guides"

            Body Copy: Here's where your Yahoo Answers research kicks in. Within, your need to touch on the answers to the key questions you found after doing your root keyword searches at Yahoo Answers. For review templates, you should write your body copy as if you are an authoritative website, while with the pre-sell story templates, you should write your body copy as if you had the sample problem that they had and explain what you did to solve it.

            Solution to Problem / Call to Action Text Links: these links are positioned above the fold. They are bolded and carry a larger attention grabbing font size. Here's an example:

            Click Here To Make Your Own Solar Panels & Save $100's

            If you can find a way to put your targeted keyword in your call to action text links do so. Not only does this make your link relevant to your visitor, it also get your quality score points with the search engines.

            Review Copy: for each of your products, you want to provide a neutral review that highlights the positive and the negatives about the product. You also want to identify how the product can benefit the customer.

            Rosalind Gardner provides excellent guidelines on how to write product reviews:

            How to Write a Product Review

            Product Review Text Links: the product review text links that I use in my landing pages are "consumer review" and "special offer" related. This makes the links legit in the eye of the consumer while making them enticing to click on too.

            Call To Action Product Links: below each review you should include a "call to action" link to the merchant. Here's a few great call to action lines for your reference:

            Click Here - Limited Time Offer
            Click Here For Your 50% Discount
            Click Here For Your Free Trial
            Click Here To Lose 9 lbs Every 11 Days
            Click Here For More Customer Reviews

            Social Proof: You MUST social proof on your landing pages. That's why our landing pages always make room for them. You can grab customer reviews or testimonials from forums (make sure you reference) or the merchants website and put them on your landing page. Social proof is a powerful method to utilize to push conversions. Including words of real people on your landing page simply hightens legitimacy and builds trust with your visitor. You cannot discount the power of using customer feedback within your landing pages.
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      • Profile picture of the author Mac the Knife
        very nice, this is exactly the info I need...would love to hear more, thanks!

        Mac
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  • Profile picture of the author bamsgenx
    Its completely great tips!
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    no signature yet

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    • Profile picture of the author webdev08
      Great Post! I'm really learning. More useful and informative posts please! Thanks anyway...
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  • Profile picture of the author soul_of_god
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    • Profile picture of the author emjayce
      Hey Everyone - sorry for the delay. Here's my next post. Today I'm talking about getting to know your audience (extremely important)

      By now you should have a good feel for whom your selected product(s) were made for and the relevant keywords they are actually searching for within the search engines. This knowledge alone is a good start, but it does not represent the knowledge required to ensure you successfully connect with your audience once they reach your campaign's landing page or website. In order to ensure you connect with your audience, you need to answer the three W's: who they are? What they want? Why they want it?

      Who They Are?

      You want to know the demographics of who you're targeting. There is an extremely easy way to find out this information. All you have to do is go to Quantcast - Home and enter your primary product's domain name. Hit enter and it's all there for the taking. You'll find out whether or not your target audience is male or female; their average age; their ethnicity; their class; their education level; and lifestyle preferences.

      What They Want? (And what they perceive as useful information)

      While you already have a general idea of what your audience wants (just look at the keywords they are search for), you should definitely go and get more insight on this question. The best place to go for more information on what your audience wants is www.YahooAnswers.com.

      Go to Yahoo Answers and type in the root keywords you originally worked with when building your initial solution to problem keyword list. Yahoo Answers will return a series of Q and A search results. Read through and make notes on the first 5-10 Q and A results. This information represents (1) real questions that your audience is asking; (2) information/answers your audience perceived as being most helpful; and (3) the kind of language / words they use and understand when discussing the subject.

      Why They Want It?

      You need to know why your audience wants to solve their problem or fulfill their need. Basically you need to find out what's in it for them? How are they going to benefit from solving their problem or fulfilling their need? You can answer these questions by reviewing your product(s) sales page and reading Q and A's at Yahoo Answers. Make a note of the benefits your audience is looking for and make sure you touch on them within your campaign's content.

      Once you've answered these questions in detail, you are ready to start developing your campaign's content and landing pages / websites.
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      • Profile picture of the author Brantley Whitley
        Thanks so much for all the great info on PPC and affiliate research, most helpful thing I've seen thus far. Keep the great info coming!!
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      • Profile picture of the author wlben
        Thanks for the help.
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        Please read the sig file rules

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    • Profile picture of the author emjayce
      Originally Posted by soul_of_god View Post

      hey can i make money from using adword
      You sure can ... many people make $1000's per day
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  • Profile picture of the author rankqu
    great insight to adwords.. Thanks for sharing..

    Just one question.. i am moving into CPA and i have researched thru loads of stuff on search engine and they all speak about "pick your product"

    how do you find which product wud sell the best.. ? i mean i know you'd say read more.. read specific to what you want to sell.. thats ok.. still traffic analysis and region study would certainly play a role..

    if you dont know ab your subject and the resulting product.. it would not give desired results.. as CPA is all about earning money... insn't it..
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    • Profile picture of the author emjayce
      Originally Posted by rankqu View Post

      great insight to adwords.. Thanks for sharing..

      Just one question.. i am moving into CPA and i have researched thru loads of stuff on search engine and they all speak about "pick your product"

      how do you find which product wud sell the best.. ? i mean i know you'd say read more.. read specific to what you want to sell.. thats ok.. still traffic analysis and region study would certainly play a role..

      if you dont know ab your subject and the resulting product.. it would not give desired results.. as CPA is all about earning money... insn't it..
      Hi There,

      There are a few things you can do to find a good CPA offer. First you could ask your affiliate manager what offers are performing well on the network? Or better yet, what offers do a good job at converting traffic that's coming from paid search? Or better yet, what new offers a performing well (beat the crowd of affiliates)?

      You can also look at offers that have high EPC's or have high network earnings. That means they're converting for other affiliates.

      It all comes down to promoting proven offers. You don't want to gamble your money with offers that have yet to prove themselves unless you have the cash to spare.

      With respects to traffic analysis. Don't worry too much about it. Just find some good quality keywords, each with 1000 + search per month and give them a test within a live campaign. From there you'll be able to gauge how much traffic each generate and whether or not they convert traffic into sales.
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      • Profile picture of the author emjayce
        Hi All,

        I just realized the title of this thread was incorrect. I referred this to being step-by-step advice for Adwords when I should have said step-by-step advice for PPC.

        I have corrected accordingly.

        Glad to hear that you are all getting value out of this.

        Best,



        Matt
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  • Profile picture of the author SandraCee
    Thank you so much for this info! I hope you will continue to post.

    I have recently signed up for PPC Classroom and its my first try at IM. It always helps to get a different perspective on things.
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  • Profile picture of the author kierov
    I never done any campaign with adwords you know. I prefer to use yahoo search marketing. Normally i build a list of keyword using keyword generator software and use it for my Adsense. I never had any success with affiliate marketing yet

    BTW, thanks for the great info
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  • Profile picture of the author dome28
    Pretty good !!1
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    • Profile picture of the author KMP
      You have given some pretty good advice. I find it especially important to know who my target audience is, and what do THEY want. Not what do you want to give them, but what do they want to buy!
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  • Profile picture of the author baichi
    Mate this is great stuff for newbies
    Keep it coming
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  • Profile picture of the author almosteasy
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    • Profile picture of the author emjayce
      Glad you are all still getting value out of this. I hope you are all taking action as well (most important). I will post again later on this week.

      Talk soon,




      Matt
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      • Originally Posted by emjayce View Post

        Glad you are all still getting value out of this. I hope you are all taking action as well (most important). I will post again later on this week.

        Talk soon,




        Matt

        Are you still open Matt?
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      • Profile picture of the author brand-all
        Originally Posted by emjayce View Post

        Glad you are all still getting value out of this. I hope you are all taking action as well (most important). I will post again later on this week.

        Talk soon,




        Matt

        Hey Matt, thanks for your efforts here. This is really informative stuff for the newbies out there. I've just finished a little book called "The Go Giver" and your posts here 'fit' with the story. Basically, "those who choose to give, will be rewarded in a most unexpected way". You are a Giver Matt, and it can only lead to higher success. I'll be following.

        Bill
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        Start Smart......Build A Blog That Pays
        ..and pays, and pays, all day, every day!
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        • Profile picture of the author gjd6599
          Hi Matt, I just started trying ppc on yahoo about a week ago. I bought two courses, google shadow, and yahoo cash 4 idiots to help me along. They both teach sending the customer directly to the sales page.

          I have three campaigns going now with all clickbank products. Two are weight loss products, and one on forex trading. I checked them in clickbank trends and they looked good, and they say they convert well, but I have spent $150.00 in click charges with no sales.

          One problem I find is finding cheap clicks. I have done a lot of keyword research for related long tail keywords, but most words I have found are $1.00 or more per click.

          In the forex market they are like $1.50 a click and up. This ads up fast. I think my ads are pretty good, but with 126 clicks, and not one sale something seems wrong.

          I have been bidding separately on each keyword, instead of on each ad group. I am not sure if this is the right way or not. Unfortunately both of my high priced courses left that information out.

          I am using a website that redirects customers to the merchants sales page.

          Maybe doing review pages is better, but I was really trying to avoid that. I have done a lot of that with regular affiliate marketing.

          Any suggestions would be appreciated.

          Thanks Glenn
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          • Profile picture of the author HappyCommando
            Like Glen above, I need some help on the "high cost for clicks with no sales" issue. I can find good ads with click-throughs greater than 10%, but the cost per click is killing me. Please help.
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            • Profile picture of the author MikeMorgan
              Originally Posted by HappyCommando View Post

              Like Glen above, I need some help on the "high cost for clicks with no sales" issue. I can find good ads with click-throughs greater than 10%, but the cost per click is killing me. Please help.
              Try to use high converting affiliate program and make sure that what you say in your ad copy is consistent with what the offer claims .

              Mike
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              CPA Game Changer - Coming Very Soon !

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          • Profile picture of the author emjayce
            Hi Glenn,

            I apologize for overlooking this reply.

            With respects to a market that is highly competitive with high CPC's. What you want to do is find a handful of good quality keywords. I would say 2-3 keywords to start. Use your spy tool to confirm that other affiliates are making money off your selected keywords and then target those handful of keywords exclusively. The whole idea here is that you are investing your money into a few good keywords and this will allow each of them to get enough traffic to prove whether or not they convert.

            Here's the problem that most affiliates have. They load up 100 + keywords into their campaign. Each keyword gets 5 to 10 clicks. This in turn leads to 500 - 1000 clicks and very few sales. You can't expect a keyword to convert after just 5-10 clicks. You need more like 50-100 + clicks per keyword before you can prove it converts. You need to ask yourself how much am I willing to invest in my next campaign? If it's $100 and the industry is highly competitive with $1 clicks then you can only afford to advertise to 1 maybe 2 keywords. So you find a proven keyword that's (1) converting for other affiliates, and (2) has descent search volume behind it - and then put up an ad for just that one keyword.

            All you need is 1 high converting keyword to generate sales and make a campaign profitable. The more keywords include in your campaign the more expensive its going to be to test it effectively.

            Hope that makes sense,




            Matt

            Originally Posted by gjd6599 View Post

            Hi Matt, I just started trying ppc on yahoo about a week ago. I bought two courses, google shadow, and yahoo cash 4 idiots to help me along. They both teach sending the customer directly to the sales page.

            I have three campaigns going now with all clickbank products. Two are weight loss products, and one on forex trading. I checked them in clickbank trends and they looked good, and they say they convert well, but I have spent $150.00 in click charges with no sales.

            One problem I find is finding cheap clicks. I have done a lot of keyword research for related long tail keywords, but most words I have found are $1.00 or more per click.

            In the forex market they are like $1.50 a click and up. This ads up fast. I think my ads are pretty good, but with 126 clicks, and not one sale something seems wrong.

            I have been bidding separately on each keyword, instead of on each ad group. I am not sure if this is the right way or not. Unfortunately both of my high priced courses left that information out.

            I am using a website that redirects customers to the merchants sales page.

            Maybe doing review pages is better, but I was really trying to avoid that. I have done a lot of that with regular affiliate marketing.

            Any suggestions would be appreciated.

            Thanks Glenn
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            • Profile picture of the author Kevin H
              [quote=emjayce;608824]Hi Glenn,

              I apologize for overlooking this reply.

              With respects to a market that is highly competitive with high CPC's. What you want to do is find a handful of good quality keywords. I would say 2-3 keywords to start. Use your spy tool to confirm that other affiliates are making money off your selected keywords and then target those handful of keywords exclusively. The whole idea here is that you are investing your money into a few good keywords and this will allow each of them to get enough traffic to prove whether or not they convert.

              Here's the problem that most affiliates have. They load up 100 + keywords into their campaign. Each keyword gets 5 to 10 clicks. This in turn leads to 500 - 1000 clicks and very few sales. You can't expect a keyword to convert after just 5-10 clicks. You need more like 50-100 + clicks per keyword before you can prove it converts. You need to ask yourself how much am I willing to invest in my next campaign? If it's $100 and the industry is highly competitive with $1 clicks then you can only afford to advertise to 1 maybe 2 keywords. So you find a proven keyword that's (1) converting for other affiliates, and (2) has descent search volume behind it - and then put up an ad for just that one keyword.

              All you need is 1 high converting keyword to generate sales and make a campaign profitable. The more keywords include in your campaign the more expensive its going to be to test it effectively.

              Hope that makes sense,




              Hi Emjayce,

              Thanks for this thread, I think it very helpful advise. I joined a PPC education site in Oct that was telling newbies to load up 300 to 1000 keywords and select broad, phrase , and exact match, which in hind site now seems like horrible advise for someone new unless they have very deep pockets.

              Which match type do you recommend using for a small group of keywords? I read from someone recently to only use exact for a search campaign.

              Thanks,
              Kevin
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              • Profile picture of the author MikeMorgan
                [quote=Kevin H;620333]
                Originally Posted by emjayce View Post


                All you need is 1 high converting keyword to generate sales and make a campaign profitable. The more keywords include in your campaign the more expensive its going to be to test it effectively.

                Hope that makes sense,
                It is always nice to start with high converting keywords . After successful testing and optimization , you can expand your keywords in to large list .

                Mike
                Signature
                CPA Game Changer - Coming Very Soon !

                {{ DiscussionBoard.errors[620493].message }}
              • Profile picture of the author emjayce
                [quote=Kevin H;620333]
                Originally Posted by emjayce View Post

                Hi Glenn,

                I apologize for overlooking this reply.

                With respects to a market that is highly competitive with high CPC's. What you want to do is find a handful of good quality keywords. I would say 2-3 keywords to start. Use your spy tool to confirm that other affiliates are making money off your selected keywords and then target those handful of keywords exclusively. The whole idea here is that you are investing your money into a few good keywords and this will allow each of them to get enough traffic to prove whether or not they convert.

                Here's the problem that most affiliates have. They load up 100 + keywords into their campaign. Each keyword gets 5 to 10 clicks. This in turn leads to 500 - 1000 clicks and very few sales. You can't expect a keyword to convert after just 5-10 clicks. You need more like 50-100 + clicks per keyword before you can prove it converts. You need to ask yourself how much am I willing to invest in my next campaign? If it's $100 and the industry is highly competitive with $1 clicks then you can only afford to advertise to 1 maybe 2 keywords. So you find a proven keyword that's (1) converting for other affiliates, and (2) has descent search volume behind it - and then put up an ad for just that one keyword.

                All you need is 1 high converting keyword to generate sales and make a campaign profitable. The more keywords include in your campaign the more expensive its going to be to test it effectively.

                Hope that makes sense,




                Hi Emjayce,

                Thanks for this thread, I think it very helpful advise. I joined a PPC education site in Oct that was telling newbies to load up 300 to 1000 keywords and select broad, phrase , and exact match, which in hind site now seems like horrible advise for someone new unless they have very deep pockets.

                Which match type do you recommend using for a small group of keywords? I read from someone recently to only use exact for a search campaign.

                Thanks,
                Kevin
                Hi Kevin,

                You are correct. This method works and it works well only when you have very deep pockets to work with. Say $1000 + in ad spend just to test for conversions. The whole idea behind the 300-1000 keywords is that you are testing as many keywords as possible and then identifying those that convert and rolling with them. It's not horrible advice for those who have the cash to play with. But for those who are on a tight budget, you need to identify the converting keywords before you go out and advertise.

                Again - all you need to start with is 1 great converting keyword with descent traffic to start making consistent sales. I recommend going with a handful of good quality keywords that you know are converting for others and targeting only exact and phrase match. I consider broad to be too broad and too risky.

                Hope this helps,



                Matt
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                • Profile picture of the author Kevin H
                  Originally Posted by emjayce View Post


                  Hi Kevin,

                  You are correct. This method works and it works well only when you have very deep pockets to work with. Say $1000 + in ad spend just to test for conversions. The whole idea behind the 300-1000 keywords is that you are testing as many keywords as possible and then identifying those that convert and rolling with them. It's not horrible advice for those who have the cash to play with. But for those who are on a tight budget, you need to identify the converting keywords before you go out and advertise.

                  Again - all you need to start with is 1 great converting keyword with descent traffic to start making consistent sales. I recommend going with a handful of good quality keywords that you know are converting for others and targeting only exact and phrase match. I consider broad to be too broad and too risky.

                  Hope this helps,



                  Matt

                  Thanks Matt. I appreciate your insight!

                  Kevin
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                  • Profile picture of the author emjayce
                    Hi Warriors,

                    I have another valuable lesson to share with you. Today we are going to talk about ad writing. Here we go...

                    Here are really simple yet highly effective guidelines to writing ads that are
                    guaranteed to generate clicks and achieve a descent CTR at a minimum:

                    Headline = Include your targeted keyword
                    Description 1 = benefit statement
                    Description 2 = call to action
                    Display URL = YourDomain.com/Keyword

                    These tips came from Google Adwords resource section. You can read more at:

                    Writing Targeted Ad Text - Google AdWords Learning Center

                    Ad Writing Example:

                    Someone searching make your own solar panels will see your ad like this:

                    "Make Your Own Solar Panels?"
                    Reduce Your Energy Bill By 80%
                    View Our Step-By-Step Videos Now!
                    DiyEnergySystems.com/SolarPanels

                    Don't worry too much about having the keyword everywhere within your ad. You
                    want the keyword to be in the headline to grab the attention of your audience while
                    being relevant. Then you want to express what's in it for them (think benefits).
                    Then you want to tell them what they should do next (think call-to-action)!

                    Make Sure You Split Test - Write Two Ads Per Landing Page / Ad Group

                    Using this information, you need to write 2 ads per landing page. You are going to
                    use these ads to build your campaign within your Adwords, Yahoo, and MSN
                    accounts. You should always test two different ads with each of your keywords and
                    then proceed with the one that holds the higher click-thru-rate.

                    Pretty simple stuff!

                    Let me know if you have any questions,



                    Matt
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              • [quote=Kevin H;620333]
                Originally Posted by emjayce View Post

                Hi Glenn,

                I apologize for overlooking this reply.

                With respects to a market that is highly competitive with high CPC's. What you want to do is find a handful of good quality keywords. I would say 2-3 keywords to start. Use your spy tool to confirm that other affiliates are making money off your selected keywords and then target those handful of keywords exclusively. The whole idea here is that you are investing your money into a few good keywords and this will allow each of them to get enough traffic to prove whether or not they convert.

                Here's the problem that most affiliates have. They load up 100 + keywords into their campaign. Each keyword gets 5 to 10 clicks. This in turn leads to 500 - 1000 clicks and very few sales. You can't expect a keyword to convert after just 5-10 clicks. You need more like 50-100 + clicks per keyword before you can prove it converts. You need to ask yourself how much am I willing to invest in my next campaign? If it's $100 and the industry is highly competitive with $1 clicks then you can only afford to advertise to 1 maybe 2 keywords. So you find a proven keyword that's (1) converting for other affiliates, and (2) has descent search volume behind it - and then put up an ad for just that one keyword.

                All you need is 1 high converting keyword to generate sales and make a campaign profitable. The more keywords include in your campaign the more expensive its going to be to test it effectively.

                Hope that makes sense,




                Hi Emjayce,

                Thanks for this thread, I think it very helpful advise. I joined a PPC education site in Oct that was telling newbies to load up 300 to 1000 keywords and select broad, phrase , and exact match, which in hind site now seems like horrible advise for someone new unless they have very deep pockets.

                Which match type do you recommend using for a small group of keywords? I read from someone recently to only use exact for a search campaign.

                Thanks,
                Kevin
                lolol...ppc classroom
                Signature

                peak short video - Im ready...are you?

                {{ DiscussionBoard.errors[636657].message }}
  • Profile picture of the author Jenie0109
    i really want to know more about long tail keywords, if it is good or bad. And your article makes sense. Thanks
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  • Profile picture of the author LivingCovers
    Full of good executable tips. Perfect for the careful newbie.
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  • Profile picture of the author Tim45
    I'm beginning to think that PPC products are a scam and people that say they are making money with PPC advertising are lying.
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    • Profile picture of the author naonline
      Originally Posted by Tim45 View Post

      I'm beginning to think that PPC products are a scam and people that say they are making money with PPC advertising are lying.
      Why are you thinking that Tim?
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      • Profile picture of the author emjayce
        Hi Everyone,

        Thanks for the awesome comments!!!

        Sorry for the absence - I have been very busy with several projects. Tonight I am going to talk about website set-up and Adwords quality score (boring stuff ). Follow this formula and I guarantee a quality score of at least 7/10 on your Adwords campaign.

        Here we go...

        Setting Up Your Landing Pages & Website (Very Important)

        The heart and soul of your website is going to be represented by a Word Press blog. From there, you are going to build your landing pages around that blog. By taking this approach, you are doing what's necessary to ensure a high quality score with Adwords upon the launch of your campaign. Here's what your blog is going to comprise of:

        Web Pages:

        Home Page
        About Us
        Recommended Websites
        Contact Us
        Privacy Policy

        Blog Categories:

        You are going to create a blog category for the root keywords associated with the keyword list you have compiled for your campaign. Referring back to the "Earth 4 Energy" example, here's the categories I would create on my blog:

        Earth 4 Energy Review
        Homemade Energy Review
        Living Off The Grid Review
        How To Make Solar Panels
        How To Make Wind Turbines
        etc.

        The landing pages that you build for your campaign are going to have links to your website (blog) at the bottom of the page. Each link is going to connect back to the respective page on your blog.

        Additional Option For Your Wordpress Blog

        There is a service called Wordpress Direct. Wordpress Direct allows for the easy launch of wordpress blogs and then automatically feeds relevant content into them on a weekly basis. The tool is excellent for campaigns that are running for the long-term.
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        • Profile picture of the author MikeMorgan
          Originally Posted by emjayce View Post

          Hi Everyone,

          Thanks for the awesome comments!!!

          Sorry for the absence - I have been very busy with several projects. Tonight I am going to talk about website set-up and Adwords quality score (boring stuff ). Follow this formula and I guarantee a quality score of at least 7/10 on your Adwords campaign.

          Here we go...

          Setting Up Your Landing Pages & Website (Very Important)

          The heart and soul of your website is going to be represented by a Word Press blog. From there, you are going to build your landing pages around that blog. By taking this approach, you are doing what's necessary to ensure a high quality score with Adwords upon the launch of your campaign. Here's what your blog is going to comprise of:

          Web Pages:

          Home Page
          About Us
          Recommended Websites
          Contact Us
          Privacy Policy

          Blog Categories:

          You are going to create a blog category for the root keywords associated with the keyword list you have compiled for your campaign. Referring back to the "Earth 4 Energy" example, here's the categories I would create on my blog:

          Earth 4 Energy Review
          Homemade Energy Review
          Living Off The Grid Review
          How To Make Solar Panels
          How To Make Wind Turbines
          etc.

          The landing pages that you build for your campaign are going to have links to your website (blog) at the bottom of the page. Each link is going to connect back to the respective page on your blog.

          Additional Option For Your Wordpress Blog

          There is a service called Wordpress Direct. Wordpress Direct allows for the easy launch of wordpress blogs and then automatically feeds relevant content into them on a weekly basis. The tool is excellent for campaigns that are running for the long-term.
          It would have been more advantageous if you could get external links from authority sites .

          Mike
          Signature
          CPA Game Changer - Coming Very Soon !

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          • Profile picture of the author Brisk808
            Yes i have a question im using this affiliate program "3900income""dot"com how can you help me to make it work for me Ive been at it 2weeks with not one referral
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  • Profile picture of the author DEERFARMER
    Hey Mike, Great information for us noobs. I really appreciate your time.Thank you.
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  • Profile picture of the author ruiz-b
    Thanks, thats a wondeful information you,
    thanks
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    • Profile picture of the author jitendrakbharai
      Hello

      Thanks.A good post.

      I have been using PPC for quite some time and i can tell you from experience that it can be a very costly affair.

      One has to be very careful or else you will end up loosing a lot of money.

      So just be a little careful with your budget while using PPC --Google Adwords in particular.

      jitendra
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      • Profile picture of the author emjayce
        You are right - boat loads of cash can be lost through PPC. This is why I recommend newbies use spy tools like iSpionage to narrow down to a handful of keywords that seem to be converting for other affiliates.

        One way in which you can really lose a lot of money is by advertising to a ton of keywords. This is not necessary. All you have to do is find say 1 to 10 keywords that you know are converting and focus on advertising to them. Taking this approach will surely help to minimize your loses.

        Originally Posted by jitendrakbharai View Post

        Hello

        Thanks.A good post.

        I have been using PPC for quite some time and i can tell you from experience that it can be a very costly affair.

        One has to be very careful or else you will end up loosing a lot of money.

        So just be a little careful with your budget while using PPC --Google Adwords in particular.

        jitendra
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    • Profile picture of the author paulgl
      Enjoyed reading the post on keywords. Good stuff. Keep the thread going!

      PGL
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author Kahuna
      Hey buddy, Good Job on trying to help people out.

      I would like to chirp in my 2 Cents for it's worth.

      You have suggested people get some long tailed keyword phrases that are related to buying and while that makes perfect sense as you are going to get the most targeted buyers here is the kicker - Other affiliates/advertisers already know this! They have been advertising longer than you, thier campaign has a longer history and better CTR overtime.

      So this is what happens...

      The over enthuastic newbie (This was me many times!) makes a keyword list for his Forex Trading Software like this.

      buy forex trading software
      how to make money forex trading
      get forex trading software....

      You all know the drill.

      So what happens? Your ad goes live and you start seeing the impressions go up. Your bidding on words with good search volume so you get plenty of impressions, but your ads are being shown in crap positions and then not even on the front page, your CTR is rubbish and eventually google are asking a doller or more a click!

      This sound familiar to anyone?

      You see if your ad's are not getting clicked (poor CTR) your no use to google!

      So how do you break into this 'inner circle' of your niche? In my opinion you need to go really really wide. Forget about the obvious keywords like 'buy forex software' and start getting some really longtailed keywords.

      Fo this example maybe something like 'how can I get more pips trading", 'where is the best place to learn forex', 'how do pro's learn forex.'

      Now these are just three examples, what you really need is hundreds, if not thousands of long tailed keyword phrases (4 or more words). Now when you do this you will see a different pattern. At the start you will get very few impressions because people dont type these phrases as often, but when they do your ad is there, often on it's own in the prime spot.

      So what happens, your CTR becomes quite good. A good CTR says to google "hey, this guy is good at advertising, when we show his ad's people click. When they click he makes us money, we should show his ad's more often and we will make more money."

      So what happens is you are rewarded with a lower CPC and more impressions. Now you can take your strong campaign and start bidding on some of the more lucrative keywords because you have a good history and CTR you will be given optimal position and price because in Googles eyes it makes sense for them to show your ad's.

      This is the longest post ever but I just wanna say one last thing - a newbie might be thinking "I gotta get a list of 1000's of KW's! - That sounds hard!" - Sorry folks but it aint just a case of picking 20 words late in the buying cycle and watching the cash role in, if only it were that easy this forum wouldnt exist.

      Kahuna Out
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      • Profile picture of the author emjayce
        Hi Kahuna,

        Thanks for sharing your perspective!

        Originally Posted by Kahuna View Post

        Hey buddy, Good Job on trying to help people out.

        I would like to chirp in my 2 Cents for it's worth.

        You have suggested people get some long tailed keyword phrases that are related to buying and while that makes perfect sense as you are going to get the most targeted buyers here is the kicker - Other affiliates/advertisers already know this! They have been advertising longer than you, thier campaign has a longer history and better CTR overtime.

        So this is what happens...

        The over enthuastic newbie (This was me many times!) makes a keyword list for his Forex Trading Software like this.

        buy forex trading software
        how to make money forex trading
        get forex trading software....

        You all know the drill.

        So what happens? Your ad goes live and you start seeing the impressions go up. Your bidding on words with good search volume so you get plenty of impressions, but your ads are being shown in crap positions and then not even on the front page, your CTR is rubbish and eventually google are asking a doller or more a click!

        This sound familiar to anyone?

        You see if your ad's are not getting clicked (poor CTR) your no use to google!

        So how do you break into this 'inner circle' of your niche? In my opinion you need to go really really wide. Forget about the obvious keywords like 'buy forex software' and start getting some really longtailed keywords.

        Fo this example maybe something like 'how can I get more pips trading", 'where is the best place to learn forex', 'how do pro's learn forex.'

        Now these are just three examples, what you really need is hundreds, if not thousands of long tailed keyword phrases (4 or more words). Now when you do this you will see a different pattern. At the start you will get very few impressions because people dont type these phrases as often, but when they do your ad is there, often on it's own in the prime spot.

        So what happens, your CTR becomes quite good. A good CTR says to google "hey, this guy is good at advertising, when we show his ad's people click. When they click he makes us money, we should show his ad's more often and we will make more money."

        So what happens is you are rewarded with a lower CPC and more impressions. Now you can take your strong campaign and start bidding on some of the more lucrative keywords because you have a good history and CTR you will be given optimal position and price because in Googles eyes it makes sense for them to show your ad's.

        This is the longest post ever but I just wanna say one last thing - a newbie might be thinking "I gotta get a list of 1000's of KW's! - That sounds hard!" - Sorry folks but it aint just a case of picking 20 words late in the buying cycle and watching the cash role in, if only it were that easy this forum wouldnt exist.

        Kahuna Out
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  • Profile picture of the author AlexPK
    Thanks for sharing this emjayce. I am finding this so insightful and you are all bringing up answers to pressing questions which are a mystery to newbies like myself.

    This is making sense so far and I also like the advise to only focus on one or two keywords in a campaign instead of 50. This will also help in watching the budget and keeping an eye on those campaigns which convert.

    Any advise on other programs other than clickbank in relation to payments? eg clickbank aggregates all the product sales into your payment, is this the same with others like commission junction, shareasale etc?

    Is this the recommended approach with the other programs too? As a newbie, a thought is to also sign up and promote other products on the other sites like cj and linkshare, but then you ask, am I going to dilute my focus? Or should I focus on a few good keywords but with different products from various sites clickbank, cj, shareasale. Should I only concentrate on digital products?

    Thanks emjayce.
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    • Profile picture of the author emjayce
      Hi Alex,

      I am glad you are finding this insightful.

      Most affiliate networks aggregrate your earnings into one payment with the only difference being that most of them do not pay out bi-weekly like clickbank. Every network has a different payout policy though so things will vary by network.

      You can use this approach for CB products, CPA offers, and Physical products. Its just a matter of using the right landing page to fit the offer you are promoting.

      Try to focus on putting one campaign up at a time. You can refer to any network when finding a product to promote (scanning a series of affiliate networks for offers to promote will not hinder your focus). Get that campaign up and then immediatly move onto developing the next one.

      Hope that helps,




      Matt

      Originally Posted by AlexPK View Post

      Thanks for sharing this emjayce. I am finding this so insightful and you are all bringing up answers to pressing questions which are a mystery to newbies like myself.

      This is making sense so far and I also like the advise to only focus on one or two keywords in a campaign instead of 50. This will also help in watching the budget and keeping an eye on those campaigns which convert.

      Any advise on other programs other than clickbank in relation to payments? eg clickbank aggregates all the product sales into your payment, is this the same with others like commission junction, shareasale etc?

      Is this the recommended approach with the other programs too? As a newbie, a thought is to also sign up and promote other products on the other sites like cj and linkshare, but then you ask, am I going to dilute my focus? Or should I focus on a few good keywords but with different products from various sites clickbank, cj, shareasale. Should I only concentrate on digital products?

      Thanks emjayce.
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  • Profile picture of the author Bronkim
    Hi ,

    thank you for sharing just what I was looking for.

    Regards

    Bronkim
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  • Profile picture of the author ngjkro
    hi,
    Thank for your sharing.
    Just to ask that how accurate is the search volume in google keyword tool external?
    i hear that some say the search volume is not so accurate
    Signature

    Frustrated because of keep failing in IM? Feel like want to give up? This might help you abit
    >>Free Report - The Magic of Smile<<
    no email required

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    • Profile picture of the author emjayce
      I don't think there is a single keyword tool out there that provides 100% accurate data, but I do believe the Google Keyword Tool is more accurate than any tool you have to shell out cash for.

      And really - search volume doesn't really matter all that much for PPC. If you find a good quality keyword, put up an ad for it and see where the traffic falls out accordingly.

      Originally Posted by ngjkro View Post

      hi,
      Thank for your sharing.
      Just to ask that how accurate is the search volume in google keyword tool external?
      i hear that some say the search volume is not so accurate
      {{ DiscussionBoard.errors[628728].message }}
      • Profile picture of the author ngjkro
        Originally Posted by emjayce View Post

        I don't think there is a single keyword tool out there that provides 100% accurate data, but I do believe the Google Keyword Tool is more accurate than any tool you have to shell out cash for.

        And really - search volume doesn't really matter all that much for PPC. If you find a good quality keyword, put up an ad for it and see where the traffic falls out accordingly.
        Thank you for your reply this clear my curious.
        Signature

        Frustrated because of keep failing in IM? Feel like want to give up? This might help you abit
        >>Free Report - The Magic of Smile<<
        no email required

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  • Profile picture of the author Tim45
    How do you know that a keyword is converting with a keyword spy tool? I have tried a few spy tools and have tried some keyword that I though were converting but to no avail. I know they say if a competitor is spending a lot of money on a keyword that it is most likely converting and that makes sense but when you compare companies like Target for example, they spend tons of money on keywords that are not targeted so you have to wonder if big companies like that are doing that to keep the little guy confused.

    I'll try the tool you recommend Matt, Thanks
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    • Profile picture of the author emjayce
      Hi Tim,

      You want to make sure the advertiser you are spying on is an affiliate who is promoting a similar product or offer to what you are promoting. I think "Target" is not the greatest example. You're an affiliate so you want to find other affiliates who are doing the long-term advertising - not big merchants like "Target".

      Originally Posted by Tim45 View Post

      How do you know that a keyword is converting with a keyword spy tool? I have tried a few spy tools and have tried some keyword that I though were converting but to no avail. I know they say if a competitor is spending a lot of money on a keyword that it is most likely converting and that makes sense but when you compare companies like Target for example, they spend tons of money on keywords that are not targeted so you have to wonder if big companies like that are doing that to keep the little guy confused.

      I'll try the tool you recommend Matt, Thanks
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  • Profile picture of the author Sebulba
    What a wealth of information, thanks all.

    Seb
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  • Profile picture of the author Tim45
    OK Thanks Matt, I'll do more research.
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  • Profile picture of the author spires
    Excellent Stuff
    Signature
    5 FREE Killer Adwords Training Videos:
    FREE Adwords Video tutorials & Ebooks

    The Ultimate Adwords Package:
    Killer Adwords Tools, Videos, Secrets + More
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  • Profile picture of the author refernshare
    Good stuff. I am knew here but in a short time I have learned a lot. Thanks all of you for taking a lead and sharing your knowledge and experience.
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  • Profile picture of the author irving
    So far so good.. so when can i expect the remaining part of this article??
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  • Profile picture of the author Teleologist
    Hi emjayce,

    In your signature there is a link to download a PPC guide but it takes me to a site
    that is marketing niche ready landing pages. Is there a PPC guide available?
    Signature

    Jack Wyatt

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    • Profile picture of the author emjayce
      Hi There,

      I have compiled my strategy into a complete step-by-step guide and have packaged it with my website Landing Page Authority. If you would like the guide, you can get it by buying my landing page package. The guide and the landing pages go hand in hand.

      Thanks,




      Matt

      Originally Posted by Teleologist View Post

      Hi emjayce,

      In your signature there is a link to download a PPC guide but it takes me to a site
      that is marketing niche ready landing pages. Is there a PPC guide available?
      {{ DiscussionBoard.errors[640959].message }}
  • Profile picture of the author lingerieexposure
    Hi,

    Great information. Thank you for taking the time to share and educate.

    My question is would you be willing to look over (and make suggestions) to my first Google Adwords attempt to drive targeted traffic to my website (eBay Store)?

    Alan
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    • Profile picture of the author emjayce
      Not a problem. PM me with some more background information about your store and what your initial PPC plans are. I would be happy to help you out.

      Thanks,



      Matt

      Originally Posted by lingerieexposure View Post

      Hi,

      Great information. Thank you for taking the time to share and educate.

      My question is would you be willing to look over (and make suggestions) to my first Google Adwords attempt to drive targeted traffic to my website (eBay Store)?

      Alan
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  • Profile picture of the author lingerieexposure
    Hi,

    I don't have enought post counts to send you an PM. Guess I'll have to start asking more questions.

    Alan
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  • Profile picture of the author imac1912
    Great info and helpful warnings about watching your cost limits using this method.

    Thanks

    Ian
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  • Profile picture of the author lingerieexposure
    Hi,

    I sent you a PM yesterday. Anxious to hear from you.

    Alan
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  • Profile picture of the author raotnv
    Thanks for the detailed explanation.
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  • Profile picture of the author frenchkiss
    thanks a lot for this valuable info
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  • Profile picture of the author TechBlog
    Nice piece of advices ... i was never into ppc but i feel like giving it a try ... thanks for the quick guide
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  • Profile picture of the author NilsUSA
    Hey all,
    this is a good work by emjayce.I found this approach very valuable in my money making adventures over the time.But this trend keeps changing as the online world and search engine tactics.But the basics are the same.
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    • Profile picture of the author emjayce
      Hi All,

      It's been a while since I last posted. Sorry for the delay. And thanks to all those who have acknowledged this post since my last update.

      Today I will be talking to you about getting prepared for the search engines (Google, Yahoo, and MSN).

      I recommend testing your campaign across all 3 ad networks (Adwords, Yahoo, and
      MSN). All three of these search engines offer high quality traffic. You want to be
      able to get your targeted traffic for the lowest possible price. If you test on all
      three networks, you will immediately get a feel for where you can get the most
      good quality traffic at the lowest possible price.

      Doing all three ad networks is obviously not necessary but it will definitely give you a better picture of how the traffic falls out and at what price.

      Before you can start loading your campaign into these ad networks, you need to
      make sure you have the following tasks accomplished:

      1.) List of product keywords compiled

      2.) Shortened list of 5-10 proven solution to problem keywords compiled

      3.) Registered domain name and hosting account set up

      4.) Blog set up and live through your hosting account

      5.) Landing pages prepared for each product and each keyword

      6.) 2 ads written for each of your landing pages

      You want to set up your campaign across all 3 ad networks because you want to
      identify with the traffic each network generates per keyword and what their click
      costs are for page 1 on the search results.

      Calculating Your Bid Price

      Assuming your selected offer will convert 2:100 (2%), you should establish your
      default bid price using the following formula:

      Payout / 100 = default bid price

      Ex.) $35 payout / 100 clicks = .35 cents per click

      Setting your bid price using this method would help you realize a 50% return on
      investment on your ad spend (assuming a 2% conversion rate). You want to apply
      your default bid price to the campaigns you set up with Adwords, Yahoo, and MSN.

      If your default bid price is too low to get you to page 1, you can increase it by 25%
      at a time until it hits double the default bid price you started with. You can go as
      high as you feel comfortable with on your bids, but do understand that setting
      higher bid prices means more risk and shrinking profit potential.

      Setting Your Campaign Budget

      You should budget your commission amount for each campaign you set up in the ad networks. For example, if you expected commission is $30 per sale and you plan on advertising on all three search engines, you will set up 3 campaigns and budget to spend $30 on each of them.

      Building Your Ad Groups

      Assuming you're creating 1 landing page per solution to problem keyword and 1
      landing page per product you plan on promoting - your ad groups should break out
      similar to this:

      Ad Group 1

      "how to make solar panels"

      Ad Group 2

      "build your own solar panels"

      Ad Group 3

      "how to build solar panels"

      Ad Group 4

      "how to make wind turbines"

      Ad Group 5

      "Earth 4 Energy Review"
      "Earth 4 Energy Comparison"
      "Earth 4 Energy Testimonials"
      "Earth 4 Energy Discount"
      "Buy Earth 4 Energy"

      Ad Group 6

      "Homemade Energy Review"
      "Homemade Energy Comparison"
      "Homemade Energy Testimonials"
      "Homemade Energy Discount"
      "Buy Homemade Energy"

      *Structuring your ad groups this way will ensure you are getting only highly targeted traffic and not throwing clicks away to broad / less targeted keywords. Broad / less targeted keywords won't convert as well and will eat into your ad spend and profits quickly.

      Campaign Settings

      A few quick notes on your campaign's settings for your Adwords, Yahoo, and MSN
      accounts:

      Target only English speaking countries
      Accelerate Ad serving
      Serve Ads evenly
      Turn off content network when advertising through Adwords*

      *You can run your ads on the content network - but create a separate campaign for them and be selective of the sites you advertise to (focus on good quality authoritative sites only)

      That's it for tonight. Let me know if you have any questions.

      Peace,



      Matt
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  • Profile picture of the author dclozen
    I'm having trouble with clickbank registering clicks from google. Sent them an email tha couple of hours later i had 3 times the clicks shown than I had produced on google that day...

    Is anyone else having trouble with their tracking system???

    Now I'm having the same problem today...My web tracking program correctly follows the google count...

    Inquireing minds would like to know
    Signature

    -=-Dennis-=-
    DLx Business Reviews

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  • Profile picture of the author Jimnopks
    I have not done any ppc but I am eager to learn more about it.

    Maybe I can learn enough to actually makes some money with it.

    Jim
    Signature

    Want to protect your assets from lawsuits? Go To: http://WriteAtrust.com
    Do you need to go through Probate? Go to: http://888Probate.com
    Know why estate planners charge so much? Go to: http://EstatePlanningSecrets.com

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    • Profile picture of the author Askbigo
      Hey First post

      Where do I send the 37 bucks?

      Just Kidding, Real Good Advice, I just read yesterday about creating a subdirectory using a root keyword for adwords instead of www like this

      rootkeyword.mysite . com says it will increase quality score.
      Lastly, I wish I found this place a long time ago, I'm getting hammered on adwords

      Thanks,
      Mike
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  • Profile picture of the author saferain22
    Wow! What a great thread with loads of useful information! Great Job. Learning new stuff everyday.
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    • Profile picture of the author willow77
      Thank You for all the easy to understand details you have given us.
      You have taken the complicated and made it easier.

      Willow77
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  • Profile picture of the author mr.schutz
    Thank you for posting! Very helpful post!
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  • Profile picture of the author zealotknight
    I learned a lot. especially putting your keywords to the most important parts of the ads like the title or header. having the website name as a keyword is helpful as well.
    Signature

    SaaS Accounting Software
    http://numia.biz

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  • Profile picture of the author SEORundown
    A big part to ppc is testing to see what converts. You will want to test both your campaign and your landing pages. David Bullock has a taguchi theory he uses that is awesome. However on your own there are a few ways to test multiple pages. In Google Analytics there is a feature called Website Optimizer. This allows you to use multiple landing pages which it will rotate through for you.

    You can also try creating Keyword based landing pages and test multiple pages. This can be done by a simple php script. Click on BirdsEyeSeo below and I have provided it and instructions to set it up.

    As far as keyword research Spyfu is awesome, and you can hijack campaigns all day.

    If you are looking for some really good PPC info I reccommend checking out Dan Theis's stuff, especially his triangulation method.
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  • Profile picture of the author rdbranson
    HeyEmjayce, your advice is certainly appreciated. Worth lots of thank you's!
    Excellent and helpful thread.
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    • Profile picture of the author emjayce
      Thanks to everyone for their comments. I am amazed at the response this thread has had. It feels great to know that I am helping so many people.

      I will do a new post this week...

      Cheers,



      Matt
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      • Profile picture of the author mrodriguezo
        Hi EmJayce:

        Thanks for the information, very informative!

        I have some questions:

        How do you test keywords in the very beginning: direct linking, Iframing or Landing Page? What is your experience with direct linking to merchant page for testing Google / Yahoo? What is the best method for you?


        When testing do you look for conversions (sales) or just impressions? which level do you want to reach to know that the keywords you choose convert well for you?


        You were talking about Spy tools, so I think anyone need to protect their campaigns from them (Ispionage, KeywordSpy, SpyFu, and others). How do you protect your profitable campaigns for not being discovered by those tools? I think it is important.


        Have you some issue with click fraud or being Slapped by Google? how do you prevent that?


        About CPA, which is your experience about conversion (do you suffer any kind of cut in conversions / payment from the CPA networks you are enrolled regarding data rejection, or IP fraud for example?) and which is your experience the average cycle payment? just to know what to take into account for cash flow


        Keep going!

        Regards,
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  • Profile picture of the author Tim45
    I'll tell ya, google slaps every change they get, at least me they do. Direct linking is a no no any more. You really have to be on top of your game to do business with google adwords and have some deep pockets when first starting out.
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  • Profile picture of the author T.J.
    emjayce, awsome thread. One question though. If your are already getting good quality scores 7/10 or better with direct linking is there any reason that you would want to go to a landing page? Does a squeeze page/ landing page and preselling make that much difference in conversions?
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