Question About Unnatural Links

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  • SEO
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I have a question about the likelihood of Google detecting unnatural links in a scenario I've been contemplating. Maybe I should say "about the likelihood of Google determining that certain links in the scenario are unnatural."

Here's the scenario:

1. Say I have a primary multi-author blog with 10 different categories (category1, category2, etc.), focused on a particular broad niche. On the home page of that blog, I display three different articles at a time (the most recently-added three articles, with the most recently-added article being above the fold and the additional two articles being below the fold). I add 1-3 new articles per day to this primary multi-author blog.

Some of these articles are original, some have already been published elsewhere on the web. All of them are related to the niche. On the home page, I also have a section for links to external websites - which I populate with links to daily news stories related to the niche.

2. When I add a link to that section, I write a short summary (sometimes I use an introductory paragraph from the news story itself, sometimes the meta description for the page, sometimes I write an entirely new summary). I also categorize the links into one or more of the 10 different sitewide categories. Those summaries and the categorization do not appear on the multi-author blog.

3. I create 10 additional blogs, one for each category - category1.com, category2.com, etc. Those 10 additional blogs are populated with content as follows:

a. When I add a link to the primary multi-author blog, a new blurb is automatically created on one or more of the 10 additional blogs (based on the categorization I have assigned to the link on the primary multi-author blog). This new blurb displays the summary of the news story and links to its original, external url.

b. When I add an article to the primary multi-author blog, a new blurb is automatically created on one or more of the 10 additional blogs (based on the categorization I have assigned to the article on the primary multi-author blog). This new blurb displays a summary of the article and links back to its permalink on the primary multi-author blog.

4. When I add a podcast to the multi-author blog (in one or more categories), I add transcripts to the appropriate category blogs (based on the categorization I have assigned to the podcast on the multi-author blog) and link back to the audio version of the podcast on the primary site.

5.For each of the 10 additional blogs, I also add curated content articles manually - gathering additional news, adding our perspective, etc. - the common understanding of curation. Obviously, I link to the sources of the curated content.

So each of the 10 additional blogs, in many ways, become a curated site which has some value to the reader as perhaps they only want to focus on one aspect of the broad niche.

But if I don't do anything special to hide this approach from Google - in other words, I host all the sites with the same hosting company, I don't hide my name as the owner of the domains, I use the same WordPress theme on all the 10 additional blogs (I use Expression Engine for the primary site), etc., etc. (I'm not familiar with everything I might need to think about to hide the approach from Google and I'm not particularly interested in doing so anyway) - will Google see the links back and forth as being unnatural?

Thanks in advance for any thoughts anyone might have - I really appreciate it!
#links #question #unnatural
  • Profile picture of the author retsek
    Originally Posted by FrankJohnson View Post

    will Google see the links back and forth as being unnatural?

    Thanks in advance for any thoughts anyone might have - I really appreciate it!
    I'd say no - not necessarily.

    Doing this won't get you automatically penalized like you've been seeing lately.

    But if your site ever was manually reviewed, it might be frowned upon. Or if you're in a cut throat niche, competitors wouldn't think twice to report these 11 domains.

    Third, hosting everything on the same IP gives little benefit to begin with. One of the 200 factors Google considers is diversity in IP addresses and domains linking to your site.
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  • Profile picture of the author FrankJohnson
    Thanks retsek - I appreciate the quick response very much.

    One thing I forgot to add is that the primary multi-author blog is the core of our business strategy, so we can't afford to have it penalized.

    If I'm reading your response correctly, I think you're saying that if they knew what was happening, Google would disapprove of it. Is that correct?

    Just for the sake of conversation, what if all the links back from the additional blogs to the primary multi-author blog were nofollow links? Again, for the sake of conversation - I'm not sure in my mind if it would be worth it to have the 10 additional blogs if the links were nofollow, but it would ultimately be a different strategy. I wouldn't be looking for the backlink juice.

    Instead, I would be using the 10 additional blogs to rank in the SERPs (the primary site really is in a broad, competitive niche and the category-specific blogs would have a better chance at ranking higher. Then use clear, blatant language on the 10 additional blogs to suggest to visitors that they can get a broader look at the topic by visiting the multi-author blog. The links would be nofollow so if Google looked closely at them, I'm thinking they would think it's okay.

    Or am I dreaming in technicolor again? <grin>
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