Article Marketers Beware of Panda 3.4

14 years ago

Originally Posted by JOSourcing

Google is specifically reducing rankings for sites which copy content from other websites.

Official Google Blog: Finding more high-quality sites in search

Dude that article was posted February 25, 2011 at 1:50 PM :rolleyes:

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JOSourcing Banned 14 years ago

Originally Posted by John Romaine

Dude that article was posted February 25, 2011 at 1:50 PM :rolleyes:

I know. It's weird, but Google's tweet (Google Says Panda 3.4 Is 'Rolling Out Now' -- made today) points to that post specifically.
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Dave90210

14 years ago

Duplicate content has been a no no for a while now, nothing new there. I wonder how big sites like Engadget get away with it? From what I see allot of there content comes from outside sources but they seem to get an insane amount of search traffic

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SEOExpert999

14 years ago

I would not really worry about that unless you have a site with nothing but spun content. If you have high returning visitors percentage, time on site, and natural bookmarks and comments. I would not worry just keep posting good content.

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tpw 14 years ago

Originally Posted by SEOExpert999

I would not worry just keep posting good content.

^^^ There... :p

Stop watching Google and start watching your own users. If your user's experience is good, everything else will fall into place...
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wolfmmiii

14 years ago

I know it's always "be careful what you wish for" but ever since I moved away micro-sites and started on my big sites, I find myself with a completely different outlook when these Panda updates roll around. There is far less fear.

Now, that's not to say I haven't taken some lumps along the way but overall, I kinda look forward to them as they seem to further and further penalize my spammer competition.

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wolfmmiii

14 years ago

Just noticed one of my smaller sites (at 8:24 EDT) already has more than twice the traffic of yesterday. I assume this is a direct result of the Panda update. Sweet!

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speedylikesKJ 14 years ago

yeah thats correct here is tweet from google https://twitter.com/#!/google/status/183312403100995584
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Resale Rights Ninja

14 years ago

If you just forgot about google all together you would probably be better off.

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wolfmmiii

14 years ago

Originally Posted by Resale Rights Ninja

If you just forgot about google all together you would probably be better off.

Contrary to what you believe, a large majority of traffic originates with Google (directly or indirectly).

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Chris Worner

14 years ago

Originally Posted by wolfmmiii

Contrary to what you believe, a large majority of traffic originates with Google (directly or indirectly).

What utter rubbish.

-Chris

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wolfmmiii

14 years ago

Originally Posted by Chris Worner

What utter rubbish.

-Chris

No, it's not Chris. Why don't you enlighten me?

Youtube? Lots of traffic from search
List building? Gotta find your offer initially somewhere
Article Marketing? Again, lots of traffic from Google
PPC? OK, ya got me there
Forum marketing? Not applicable for many purposes
Ad Buys? Ads placed on websites and in emails. How do people find those websites to subscribe?
Web 2.0? Again, lots of search traffic
Giveaways? Not everyone is in MMO niche or a niche where stuff can be given away

EDIT: Forgot one - Social networks? Works for SOME purposes but not for many others.

You guys that keep saying search/Google isn't important might want to think about how Google "indirectly" affects everything. Not to mention what would happen to PPC costs if Google went to full PPC model (extreme but it makes my point).

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Rob Howard

14 years ago

Originally Posted by wolfmmiii

No, it's not Chris. Why don't you enlighten me?

Youtube? Lots of traffic from search
List building? Gotta find your offer initially somewhere
Article Marketing? Again, lots of traffic from Google
PPC? OK, ya got me there
Forum marketing? Not applicable for many purposes
Ad Buys? Ads placed on websites and in emails. How do people find those websites to subscribe?
Web 2.0? Again, lots of search traffic

Youtube - Internal Traffic.
List Building - Not a traffic source.
Article Marketing - If done right, it's syndication networks that have their own readership.
PPC - Yup.
Forum Marketing - Not True. If there is a forum in your niche, you can find some way to advertise there.
Ad Buys - From a variety of methods, not just Google. Remember, people DID use the internet and buy crap long before Google existed or was a household name.

And I'll add...

Print ads.
Radio/TV.
Flyers.
Snail Mail. (Yes, this is STILL a valid method)
Twitter Lists.
Facebook ads.
Stumbleupon/Stumbleupon Ads
Viral/Word of Mouth

Sites with big internal traffic -Amazon, Ebay, etc.

None of those locations need to involve Google. So no, all traffic does NOT start with Google. Traffic begins when someone gets on the internet.

They may find it through Google. Or they may find it through another source.

I've found plenty of products through ads on other sites that I frequent, through email lists I'm on, through radio/tv, through word of mouth, and through forums I frequent.

That's with me NEVER touching Google.

Rob

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wolfmmiii

14 years ago

Originally Posted by Rob Howard

Print ads.
Radio/TV.
Flyers.
Snail Mail. (Yes, this is STILL a valid method)
Twitter Lists.
Facebook ads.
Stumbleupon/Stumbleupon Ads
Viral/Word of Mouth

Sites with big internal traffic -Amazon, Ebay, etc.

Let's go with these:

Print ads. - Really? How many realistically find this cost effective or can afford it?
Radio/TV. - How many IMers do you think have the budget for this?
Flyers. - Again, cost effectiveness?
Snail Mail. - How many IMers do you think have the budget for this?
Twitter Lists. - Don't do much with it so I'll give you this one simply due to my lack of knowledge.
Facebook ads. - Already mentioned this as viable (PPC)
Stumbleupon/Stumbleupon Ads - Where do you think most people find StumbleUpon initially?
Viral/Word of Mouth - Where do many people find the info to talk about in the first place?

Sites with big internal traffic -Amazon, Ebay, etc. - Again, how do many people find products on those sites?

Yes, I understand business was done BEFORE Google. That was a long time ago (in Internet time). Things have changed dramatically since then.

Folks, I'm not saying there is no other way. I'm simply saying that people who think search is insignificant or that the absence of Google would be no big deal are mistaken because of the indirect effect it has on everything else.

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Rob Howard

14 years ago

Originally Posted by wolfmmiii

Let's go with these:

Print ads. - Really? How many realistically find this cost effective or can afford it?
Radio/TV. - How many IMers do you think have the budget for this?
Flyers. - Again, cost effectiveness?
Snail Mail. - How many IMers do you think have the budget for this?
Twitter Lists. - Don't do much with it so I'll give you this one simply due to my lack of knowledge.
Facebook ads. - Already mentioned this as viable (PPC)
Stumbleupon/Stumbleupon Ads - Where do you think people find StumbleUpon initially?
Viral/Word of Mouth - Where do many people find the info to talk about in the first place?

Sites with big internal traffic -Amazon, Ebay, etc. - Again, how do many people find products on those sites?

The gist of your message is "can't afford it so go to google."

The problem with this thinking is that it limits income. If your business cannot afford to pay for traffic, then you have not maximized your profits efficiency. You have big gaping holes in your business where money is basically falling out of.

Paying for advertising has been a staple of business for years - and only recently has this idea of "free" even begun to enter into the equation.

The problem with free is that you become dependent on another parties platform.

Not so with money.

With money, you pay for traffic, you can turn it off and on at will, and there are more options you can shake a stick at from where to get it from.

In order to PAY for traffic, you must build a business that operates profitably. And no, it doesn't cost nearly as much as you think it does.

100 Bucks can get you a solo ad and a few hundred subscribers on a list. 25 Bucks can get you banner ads.

In any event, most IM'ers can't pay for traffic because their business model is shaky at best - and the moment that third party site turns off the traffic, their business goes bust.

If you are starting out, and can't afford to pay for traffic, that is one thing. But after you get income coming in, that income needs to go towards traffic reinvestment if you want long term sustainability.

Rob

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Andy Hart 14 years ago

Originally Posted by wolfmmiii

Radio/TV. - How many IMers do you think have the budget for this?

You mean how many people on the warrior forum have a budget for this? Not too many, but Internet marketing doesn't start and end here.

There are hundreds of thousands of internet marketers who have more than enough money to run radio ads and even TV ads.

Do you think most Internet marketers have little to no money?? the beginners on here maybe,but this is just one tiny subsection and there are a decent amount of IMer's on here that "could" run radio ads.
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- wolfmmiii 14 years ago
  
  Originally Posted by Andy Hart
  
  You mean how many people on the warrior forum have a budget for this? Not too many, but Internet marketing doesn't start and end here.
  
  Yes, because that is the scope of this discussion.
  
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wolfmmiii

14 years ago

Originally Posted by Rob Howard

Youtube - Internal Traffic.
List Building - Not a traffic source.
Article Marketing - If done right, it's syndication networks that have their own readership.
PPC - Yup.
Forum Marketing - Not True. If there is a forum in your niche, you can find some way to advertise there.
Ad Buys - From a variety of methods, not just Google. Remember, people DID use the internet and buy crap long before Google existed or was a household name.

And now these:

Youtube - Internal Traffic. How do many (if not most) new users find YouTube videos to begin with?
List Building - Not a traffic source. The act of list-building is not but why do you list build? To get traffic to your offer.
Article Marketing - syndication networks - Sure, but how do lots of people FIND the syndicated networks to begin with?
PPC - Yup. - Agreed
Forum Marketing - Not True. - The time involved can make this not cost effective, depending on the niche
Ad Buys - Where do the visitors who see the ads come from?

So no, all traffic does NOT start with Google. Traffic begins when someone gets on the internet.

I don't recall saying all traffic began with Google.

I've found plenty of products through ads on other sites that I frequent, through email lists I'm on, through radio/tv, through word of mouth, and through forums I frequent.

And how did you find those sites to see the ads or subscribe forms to get on those lists? How did you find those forums in the first place?

I suppose we can agree to disagree but I think you'd be surprised to see how much traffic does in fact originate via organic search results (directly/indirectly).

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sqnwk

14 years ago

Originally Posted by wolfmmiii

No, it's not Chris. Why don't you enlighten me?

Youtube? Lots of traffic from search
List building? Gotta find your offer initially somewhere
Article Marketing? Again, lots of traffic from Google
PPC? OK, ya got me there
Forum marketing? Not applicable for many purposes
Ad Buys? Ads placed on websites and in emails. How do people find those websites to subscribe?
Web 2.0? Again, lots of search traffic
Giveaways? Not everyone is in MMO niche or a niche where stuff can be given away

EDIT: Forgot one - Social networks? Works for SOME purposes but not for many others.

You guys that keep saying search/Google isn't important might want to think about how Google "indirectly" affects everything. Not to mention what would happen to PPC costs if Google went to full PPC model (extreme but it makes my point).

Youtube is owned by Google by the way, and I agree with you that google and search matter

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wolfmmiii

14 years ago

Rob...

I actually agree with everything you said in your last post. Although I'm relying on organic results at the moment, the point of my sites is to turn them into authority sites that people will return to whenever they need info.

I've said before that the organic results were never meant to be a mainstay of one's business. If you rely solely on it, I agree, your business is sitting on sand.

I'm willing to bet that over 90% of IMers don't even treat their business as a business. In utopia, folks would do so and have proper funding to do some of the things you mentioned. However, in reality, most peoples' online ventures would be severely limited if you take Google out of the mix completely.

That is why I say Google affects much more than what people realize.

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Troy_Phillips

14 years ago

I have found building relationships in the right circles can be a lot better than money.

Say you have a media deal with a owner of a popular site. Let's say you are giving them $10 a day. Believe it or not, a lot of the time this person is from a third world country and that $10 a day is enough to raise their standard of living drastically. A lot of the time they will get complacent. Quit doing the things that got them so much traffic.

You can take that same person and offer them a JV type split on a product in the first follow up series of the list they are building for you and they have incentive to double or triple their traffic.

I have been doing the online thing for long enough that I can do a lot of different aspects of online marketing. You would be surprised at how many people are more interested in getting something done they don't know how to do than let you pay them for media placement.

There is no excuse for not being able to get traffic via channels not related to organic search. There is even less of an excuse not to invest the money made from those ventures into more set and forget traffic buys.

The panda update will not hurt a true article marketer for the fact they are catering to e-zine owners. If Google dies tomorrow ... those 200,000 ezine subscribers still log in when the e-zine goes out.

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Chris Worner

14 years ago

Originally Posted by Troy_Phillips

The panda update will not hurt a true article marketer for the fact they are catering to e-zine owners. If Google dies tomorrow ... those 200,000 ezine subscribers still log in when the e-zine goes out.

They will also continue to refer people they meet with the same interests to those ezines as well. Who inturn recommend others.

-Chris

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Snd65 Banned 14 years ago

Hi,

I am a newbie but I have experience in providing service of Webdesigning and Article writing/Article marketing. But as per the new Panda many of my client say that article marketing has lost its importance in backlinking. My article marketing business also without more clients now. I joined WF recently to search the answer. Is it true ?

But, My clients are with me and instead of article marketing backlinking now ask for forum profile links and blog commenting links.

Looking forward to hear from you soon.

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