I am working with a local client who does handyman type work in three counties in the state. The three counties are not huge and are what I would call average size.
I am trying to find keywords to target for his SEO campaign using the Google Keyword tool. However, when I look at the exact match keywords for terms related to his niche I don't find anything with the names of counties or cities in them that have any traffic volume (not even 1 or two searches a month). I find this very strange as I am sure people search for this like "handyman CityName" or "handyman CountyName".
Is there some reason these terms don't show up? Is there some other tool or service that may help me uncover what I should be looking for?
I see that terms like "handyman StateName" have less than 100 exact matches per month.
Should I just target the state level terms even though I am only interested in a small portion of the overall state? If I target the state level terms will this client show up for searches where people put "handyman + cityname" even though I don't directly target them.
Any help on this would truly be appreciated! I haven't ever worked with anyone before that only targets such small areas of service.
Thanks so much in advance!